Breakthrough revenue and enhance Brand on YouTube with the explosion of video Marketing? Nowadays, besides the development of Youtube, YouTube Ads has become a powerful tool to help businesses reach the right potential customers, increase conversion rates and optimize costs.
Let’s explore the potential of YouTube Ads with SEFA Media today and find a comprehensive YouTube Ads solution!
YouTube Ads is a tool to amplify the display network marketing strategy
Data from early January to early April 2020 (the stage of the pandemic) shows that time spent on YouTube increased by 26%. This means businesses have more opportunities to reach potential customers than ever before.
However, it’s important to recognize that, outside of YouTube Shopping Ads (aka TrueView for Shopping), conversion rates directly from YouTube Ads are typically quite low. Last clicks rarely translate to immediate revenue, and if you thought running ads alone would explode sales, Vietnam would probably win the World Cup every season.
It’s important to use YouTube Ads as part of an overall marketing strategy to increase brand awareness, nurture leads, and support other sales channels. When implemented correctly, YouTube Ads remain a powerful tool for expanding your reach and creating a foundation for sustainable growth.
Classification of YouTube Ads formats
YouTube offers two main ad formats: Video Ads and Display Ads. On desktop, YouTube supports both Video Ads and Display Ads, allowing brands to reach users in a variety of ways. Meanwhile, on mobile, YouTube only shows Video Ads to ensure compatibility with screen space and user content consumption behavior.
Below are popular types of YouTube Ads that businesses can choose for their advertising campaigns.
Skippable Video Ads
Skippable Video Ads are video ads that viewers can skip after 5 seconds. This format allows advertisers to flexibly deliver content without disrupting the viewer experience too much. Videos range in length from 12 seconds to 6 minutes and appear before, during, or after the main video.
This form supports display on computers, phones and TVs, helping brands expand their coverage. With CPM, CPV, CPA bidding methods, businesses can optimize costs according to specific goals such as increasing brand awareness or conversion rates.
A big advantage of Skippable Video Ads is that it is low risk because brands are only charged when viewers actively watch the video to a certain extent, with no specific time limit.
Non-Skippable Video Ads
Non-Skippable Video Ads are video ads that viewers are required to watch in full before continuing with the main content. In Vietnam, this format has a maximum length of 15 seconds and is often used to ensure that the brand’s message reaches the viewer fully.
These ads are displayed on computers, phones, and TVs, with a CPM bidding method, helping businesses optimize costs based on the number of impressions. This is an ideal choice to increase brand awareness and ensure a higher reach rate than Skippable Video Ads.
According to statistics, up to 76% of viewers tend to skip ads when given the option to skip, reducing the effectiveness of skippable formats. Therefore, Non-Skippable Video Ads help brands ensure that their message is fully conveyed to their target audience.
Bumper Ads
Bumper Ads are a shortened version of Non-Skippable Video Ads with a maximum length of 6 seconds, helping businesses convey a concise message while still ensuring a strong impact.
This type of display is displayed on computers, phones and TV, using PPC bidding methods, suitable for campaigns to increase conversion rates. Bumper Ads are often used to emphasize important messages or support brand recall in remarketing strategies.
With short durations, Bumper Ads require businesses to create concise, visual content with a strong call to action. When used effectively, this format can help businesses reach more customers at a lower cost.
Discovery Ads
Discovery Ads appear on search results pages, the YouTube homepage, and the right sidebar of video viewing pages, helping brands reach users as they actively search for relevant content.
Featuring a thumbnail image and up to three lines of text, Discovery Ads give brands the opportunity to showcase their products in a visually appealing way. By appearing in search results, they help businesses increase brand awareness and direct users to the content they want.
Sponsored Cards
Sponsored Cards are a type of ad that appears as a small “i” icon in the upper right corner of a video, allowing viewers to tap to see more details about a product, service, or promotion.
This ad supports display on computers, phones, and TVs, using a PPC bidding model, helping businesses increase brand awareness and encourage users to explore more related content.
Display Ads
Display Ads are image ads that appear on the right sidebar above the list of suggested videos, mainly on computers. This is a visual form of advertising, helping businesses attract viewers’ attention without interrupting the video viewing experience.
With the PPC bidding model, Display Ads help businesses optimize costs per click, bringing high efficiency in increasing brand awareness and conversion rates.
Overlay Ads
Overlay Ads are the simplest form of YouTube Ads, appearing as an image or text banner over the video content. These ads only appear on computers and viewers can choose to turn off the ad if they do not want to continue seeing it.
Using the PPC method, Overlay Ads is an effective solution for businesses to increase brand awareness without interrupting the video viewing experience, suitable for campaigns that need quick access at low cost.
Masthead Ads
Masthead Ads are the most premium ad format on YouTube, appearing all day on a country’s YouTube homepage, helping brands reach millions of users in a short period of time.
This type of advertising is displayed on computers, phones and TVs, with the CPM – CPD bidding method. Due to the wide display level, the cost of Masthead Ads is often very high, up to more than $10,000/day, suitable for big brands that want to create a strong influence in the market.
Masthead Ads are the ideal choice for product launch campaigns or large-scale promotional programs, helping businesses ensure strong and effective brand coverage.
Youtube Ads solution from SEFA Media’s leading team of experts
To optimize advertising effectiveness on YouTube, businesses not only need to choose the right format but also build creative content, target the right audience and continuously optimize the campaign. SEFA Media, with a team of experienced experts, provides comprehensive YouTube Ads solutions, from strategic consulting, content production, to implementation and effective measurement. We combine in-depth data with advanced technologies to optimize costs and increase conversion rates, helping your brand reach target customers in the most accurate and effective way.
> See more: SEFA Media’s leading 5.0 Strategy Consulting service
Contact SEFA Media today for a free consultation and take your YouTube Ads campaign to the next level!
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