The US market – one of the world’s largest economies – is always an attractive target for Vietnamese businesses that want to expand their international business. However, fierce competition, legal barriers and differences in consumer tastes make it difficult for many businesses. So how to conquer the US market successfully? SEFA Media will help your business build a comprehensive Performance Marketing strategy, reach target customers and develop sustainably.
Why is the US market a “golden destination” for Vietnamese businesses?
The US is a large market with high purchasing power, opening up growth opportunities for Vietnamese businesses. However, to be successful, businesses need appropriate strategies and market understanding.
The major potential of the US market
USA is the world’s largest economy with a GDP of over 25,000 billion USD (2023 data). The average income per capita here is over 76,000 USD, showing the high spending level of the people. In addition, with a population of over 331 million people, consumer demand in the US is extremely large and diverse. In particular, e-commerce is growing strongly with the dominance of platforms such as Amazon, Walmart, Shopify, helping businesses easily reach customers.
Statistics from Statista show that 75% of Americans shop online at least once a month, with the highest proportion of customers aged 25-44. This opens up great opportunities for Vietnamese businesses in exporting and distributing products.
Potential industries in the US
Some fields in the US that are considered to be in high demand include:
- FMCG & F&B: Fast moving consumer products, processed foods, beverages, especially organic foods and Asian foods
- Cosmetics & Pharmaceuticals: Green consumption trends and natural beauty products are very popular.
- Home & Furniture: Americans are interested in handmade furniture, personalized home decor
- Technology & Software: SaaS applications, AI, automation technology have great potential in the context of strong digitalization
Challenges for Vietnamese businesses when entering the US market
Despite its potential, the US market also comes with many legal barriers, marketing costs and fierce competition.
Legal barriers & import procedures
The United States is famous for its strict legal system, requiring businesses to comply with many standards when importing products here. Certifications such as the FDA (US Food and Drug Administration), USDA (US Department of Agriculture) or CPSC (US Consumer Product Safety Commission) are mandatory for many industries. In addition, regulations on labeling, packaging and transportation also require businesses to be carefully prepared.
Logistics and tariffs are also a major challenge as US import tax policies change frequently, affecting product prices. Optimizing the supply chain and choosing a reputable shipping unit will help businesses save costs and avoid legal risks.
Marketing costs & fierce competition
The US market has high advertising costs, requiring businesses to have optimal strategies to avoid wasting their budgets. For example, the average cost per click (CPC) on Facebook Ads in the US can be up to 1.2 – 1.5 USD, much higher than other markets. Competitors in the US are also very strong, from long-standing brands to large corporations such as Procter & Gamble, Unilever, Nestlé.
To succeed, Vietnamese businesses need to differentiate themselves and build appropriate marketing strategies, taking advantage of diverse advertising channels such as Google Ads, TikTok Ads, and Amazon Ads.
Differences in consumer behavior
Americans not only care about price but also pay special attention to customer experience. They often read reviews before buying products and are greatly influenced by community reviews. Statistics show that 91% of American consumers read online reviews before deciding to buy. Therefore, building a reputable brand and gaining customer trust is a prerequisite for development in this market.
Comprehensive Performance Marketing solutions at SEFA Media
To succeed in conquering the US market, businesses need to have an effective customer approach strategy. High advertising costs, fierce competition, and differences in consumer behavior are major barriers that make it difficult for many businesses to expand their market share.
SEFA Media provides comprehensive Performance Marketing solutions, helping Vietnamese businesses optimize advertising budgets, increase revenue and build strong brands in the international market.
We focus on 3 main pillars:
- Smart multi-channel advertising: Combine platforms such as Facebook Ads, Google Ads, TikTok Ads, Amazon Ads to reach target customers at the most optimal cost. SEFA Media will synthesize data analysis, optimize customer files, continuously measure performance, helping businesses increase conversion rates without wasting budget.
- Localized Content Strategy: Language and cultural differences can make it difficult for Vietnamese products to reach American customers. We help businesses build content that suits local tastes, combining influencer marketing and user-generated content (UGC) to increase trust and promote purchasing behavior.
- SEO & E-commerce optimization: Support businesses in listing products on Amazon, Shopify, optimize websites according to Google standards to increase search volume and purchase rate.
Conquering the US market is both an opportunity and a turning point for Vietnamese businesses to reach international standards. With a well-planned Performance Marketing strategy, optimizing multi-channel advertising and building a brand that suits local tastes, businesses can increase awareness, reach potential customers and maximize revenue. This helps businesses expand their business scale and create a premise for sustainable development in one of the most demanding markets in the world. SEFA Media, with more than 8 years of experience accompanying Vietnamese businesses, will provide comprehensive marketing solutions, from advertising optimization, e-commerce SEO to localized content strategy, helping businesses gradually develop in the US market.
For more information, contact us via:
Hotline: 0985 196 23
Email: Contact@sefamedia.vn
Fanpage: www.facebook.com/Sefamedia.vn
