In the context of the US imposing reciprocal tariffs of up to 46% on Vietnamese goods, export enterprises are facing many challenges in terms of costs, supply chains and market share in the US market. In this situation, SEFA Media – a leading strategic consulting unit, has quickly deployed comprehensive Strategic Solutions , helping Vietnamese enterprises restructure their business operations and improve their global competitiveness.
Impact of Countervailing Duties on US Exporting Businesses
The US reciprocal tax policy on imported products has created a clear impact on exporting enterprises from many countries, especially Vietnam. High tax rates can cause major changes in product cost structure, and at the same time create pressure forcing enterprises to adjust their business strategies.
Increased costs and reduced competitiveness
The 46% tax rate will likely significantly increase the cost of Vietnamese export products, reducing their competitiveness compared to competitors from other countries that are not subject to tax or are subject to lower taxes. This will especially affect industries such as textiles, footwear, wood and wood products, which account for a large proportion of exports to the US. The increase in selling prices due to high taxes could lead to a decrease in orders and a loss of market share in the US market.
Pressure to restructure supply chains
Many Vietnamese businesses import raw materials from other countries to produce goods for export to the US. High reciprocal tariffs force businesses to review their supply chains, seek alternative sources of raw materials, or redirect production to minimize the impact. This poses a major challenge in terms of cost and time for businesses to adjust their production and business strategies.
Market and revenue risks
With the new tax rate, many businesses face the risk of losing market share in the US market, leading to a decrease in revenue and profits. Some businesses have planned their business for 2025 without anticipating this tax policy, causing them to be passive and have to adjust their business plans. In addition, the US imposing high taxes on all markets could increase inflation, affecting the consumption of goods and thereby affecting Vietnam’s exports.
What moves should export businesses make to cope?
Although the US has temporarily suspended the imposition of a 46% reciprocal tax on goods originating from Vietnam (according to the announcement on April 10, 2025), this is not the end. Exporting enterprises should take advantage of this time to review their internal capacity, develop long-term prevention plans, and proactively seek new markets.
Take advantage of the “golden time” to review and strengthen internal strength
The tax deferral period is an opportunity for businesses to review their entire supply chain, production processes and export records. Proactively checking the transparency of documents, the origin of raw materials and commercial contracts will help businesses be ready to respond if the tax policy is initiated. In addition, re-evaluating the cost structure and improving operational efficiency are also key factors to increase competitiveness even in adverse circumstances.
Proactively develop long-term response strategies
In case the US still moves forward with implementing reciprocal tariffs in the coming time, businesses need to have a preventive plan from now on. Specific actions include: optimizing production costs, strictly controlling quality, ensuring transparent traceability to avoid accusations of dumping. In addition, businesses also need to increase information exchange with import partners, negotiate risk sharing mechanisms and jointly develop flexible response plans to market fluctuations.
Diversify markets, minimize dependence risks
Instead of focusing solely on the US market, export enterprises need to quickly expand their networks to potential markets such as the EU, Japan, South Korea, North America and Southeast Asia. Taking advantage of free trade agreements (FTAs) such as EVFTA, CPTPP, RCEP not only helps reduce tariffs but also increases global competitiveness. Particularly for the seafood industry, promoting deeply processed products such as shrimp, pangasius, and tuna is an effective way to expand market share and increase export value.
> See more: US imposes tax on Vietnam up to 46%, what is the solution for export businesses?
Pioneering Strategic Solutions from SEFA Media after Countervailing Tax
Faced with the direct impacts of the US’s reciprocal tax policy, Vietnamese enterprises cannot stop at short-term or individual solutions. What they need now is a comprehensive and in-depth Strategic Solution to adapt to the current situation and predict future trends. To do that, enterprises need to work with a team of experts who not only have extensive knowledge of the domestic and international markets but also have extensive practical experience, are able to analyze the overall economic – political – commercial context and provide a specific and flexible strategic roadmap for each industry and each target market.
SEFA Media, with 9 years of experience in Brand and Marketing Strategy Consulting, has affirmed its position as a leading trusted partner of more than 3,000 Vietnamese enterprises. Our team of experts not only has a deep understanding of the domestic market but also has practical experience in international markets, especially the US market. Faced with challenges caused by the US’s reciprocal tax policy, SEFA Media has quickly deployed Strategic Solutions to accompany and support businesses in adjusting their Business Strategy and Marketing Strategy to adapt to the new situation.
In the near future, SEFA Media will officially organize a series of In-depth Post-Reciprocal Tax Strategy Seminars 2025. This is a strategic thinking forum, gathering leading experts in the fields of economics, finance and marketing with hundreds of Vietnamese export enterprises. The goal of the seminar series is to deeply analyze the new US reciprocal tax policy, identify potential risks and explore opportunities to expand the market. Through in-depth discussions, businesses will be equipped with effective strategic planning solutions, helping to reshape the market map, restructure distribution channels and reposition brands according to global standards.
In the context of global trade fluctuations, businesses need to think strategically, act flexibly and prepare methodical steps to protect their interests and maintain sustainable growth. SEFA Media, with its experience and consulting capacity proven through thousands of practical projects, is committed to accompanying Vietnamese businesses on the journey of restructuring and adapting to reach international standards. Not only providing Strategic Solutions, we also accompany businesses in shaping long-term plans, standardizing operations and expanding markets according to global standards!
For more information, please contact us via:
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Email: Contact@sefamedia.vn
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