The Vietnamese agricultural industry is transforming strongly with the wave of technology and the increase in digital consumer behavior, which has posed the question: how to approach customers effectively? As an expert in the field of agricultural marketing strategy consulting, SEFA Media would like to give some advice for businesses in 2025.
Vietnamese agricultural enterprises welcome many opportunities in 2025
Vietnam’s agricultural sector is in a period of breakthrough growth. With these rare opportunities, it can be seen that this is a golden time for agricultural enterprises to take advantage, rise up and affirm their position.
Expanded international cooperation
By 2025, Vietnam will promote cross-border agricultural cooperation, connecting not only with neighboring countries but also with high-end and demanding markets such as the EU and the US.
Faced with that opportunity, businesses need to have a professional and consistent brand marketing strategy. In addition, building a clear image and communication story that is suitable for the tastes of each market also needs to be focused on.
In addition, from the consumer’s perspective, an agricultural product that can affect health and the environment, clearly showing its origin, is more convincing.
FDI capital flows increase sharply
In the wave of FDI of more than 1.2 billion USD flowing into the agricultural sector, a strategy to highlight oneself is necessary for businesses at this time. The process of attracting investment is a silent competition and the task of businesses at this time is to demonstrate their strengths.
A business with a clear profile, professional image, and articles with proven implementation will be a big plus in the eyes of investors and will be given priority consideration for cooperation.
In addition, investors look for products partly because of vision, transparency and growth stories. They are very ready for products that do not have breakthrough growth but have a broad vision, clear strategy and know where they are – where they are going. And Marketing will be the bridge to tell this precious journey!
Promoting organic green agriculture, climate resilience
Today’s consumers do not just buy products, they also buy trust and responsibility. For them, buying goods is also a way to express personal ethics. When considering products, customers also consider the environmental and social impact of the product. It can be seen that today’s consumers are highly responsible in each of their decisions.
Therefore, for businesses orienting their products towards being environmentally friendly, communicating the origin and quality is also a way to build trust and loyalty in customers.
Expanded Trade Agreement
Agreements such as CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), RCEP (Regional Comprehensive Economic Partnership), EVFTA (Vietnam – EU Free Trade Agreement) have removed tariff barriers, creating conditions for businesses to access more than 2 billion consumers worldwide. This is good news for agricultural businesses, but this opportunity only really comes to qualified businesses.
More specifically, agricultural products must standardize technical standards such as packaging, labels, ingredients, and processes that meet international standards, or even create a difference to increase competitiveness, easily seizing this rare opportunity.
Suggestions for building an agricultural marketing strategy from SEFA Media
The above opportunities show that agricultural enterprises have certain advantages. If they have a methodical marketing strategy, enterprises can completely jump to a new level. The agricultural marketing strategy here ranges from identifying the right target audience, building a brand story, … to applying digital marketing tools to reach the common goals of the enterprise.
Entering the international market, businesses especially need a strong enough Marketing strategy to maintain competitiveness, because Marketing will be the factor that helps build trust, convince customers and differentiate from strong international competitors. Below, SEFA Media suggests businesses some ideas for Marketing strategies suitable for the current agricultural market situation in 2025:
Using product stories
According to SEFA Media, for agricultural products, presenting products through stories about their origin, cultivation journey and farmers’ efforts will increase the real value of the product. In combination with that, businesses can increase the opportunity to trace the origin of products to strengthen trust, such as integrating the use of QR codes on product packaging or social media and websites.
Building a digital ecosystem for agricultural products
Digitalizing agriculture here is not only about using technology, but also includes digitalizing the entire production – farming – processing process, applying AI in the supply chain and logistics or using AI in Marketing and sales.
Digitalization efforts are a way for businesses to accelerate to keep up with the pace of international agricultural companies. In addition, the use of digital technology in the process is also a way to allow data to be stored and managed, thereby proving the quality of production and products.
Going global through international trade agreements
In the context of Vietnam’s agricultural sector in 2025, exporting is not an option but a strategic move, which should be seriously considered by businesses. Considering the domestic market, purchasing power is gradually being limited by the economic recession and the domestic distribution system does not have enough profit margin for high-quality agricultural products.
Looking at the international market, agreements such as EVFTA, CPTPP, RCEP are opening the door for Vietnamese agricultural products to reach large markets. Meanwhile, the demand for organic, environmentally friendly products abroad is increasing rapidly. This direction is a long journey, requiring great efforts and a smart strategy from businesses.
SEFA Media accompanies agricultural enterprises in developing marketing strategies for modern agriculture
The year 2025 marks a turning point for Vietnam’s agricultural sector, with many opportunities coming from within and outside the country, requiring businesses to develop a thorough strategy and approach the market intelligently.
Therefore, SEFA Media provides specialized agricultural marketing strategy consulting for each business, designing a comprehensive strategy for your business – suitable for the current state of the business and the marketing environment. More specifically, SEFA Media supports businesses in analyzing problems in depth and proposing improvement solutions, from the overall marketing strategy to standardizing – digitizing processes, in each implementation activity.
In addition, to help businesses easily control, monitor and cooperate effectively, SEFA Media continuously updates data and actual situations in activities. SEFA Media believes that continuous data tracking not only helps businesses grasp the situation but is also a way for SEFA Media to check and grasp potential opportunities if any.
Conclude
Agricultural Marketing Strategy is the compass that helps businesses position their brands, and is an important tool to adapt and develop in an increasingly competitive and digital market. Investing in a systematic Marketing strategy, applying technology and understanding market needs will help businesses differentiate and accelerate steadily.
If you are looking for a roadmap that suits the characteristics of the agricultural industry and your business capacity, SEFA Media is ready to accompany, advise and implement effective solutions to elevate Vietnamese agricultural brands.
> See more: Opportunities for the Seafood and Agriculture industries to increase revenue
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