Vietnam’s seafood industry is witnessing a spectacular recovery with soaring export turnover, opening up many new opportunities for businesses. Modern marketing in this industry requires a flexible combination of digital transformation, in-depth content, traceability and sustainable brand positioning.
Below is an expert perspective from SEFA Media analyzing the prominent trends in 2025 and suggesting Marketing strategies for the Seafood industry.
What does the positive start of the first quarter of 2025 reveal for the seafood industry?
Entering 2025, the Vietnamese seafood industry has had an optimistic start. In the first quarter alone, seafood export turnover reached 2.45 billion USD – an increase of 26% over the same period last year. This is a signal that the market is recovering strongly after the gloomy period of 2023 – 2024, opening up a huge space for businesses to upgrade and reposition their marketing strategies. So what does this lucky start reveal for the next 3 quarters in 2025 for the seafood industry?
As a Marketing Agency, SEFA Media will predict upcoming trends, from which businesses can flexibly adjust their marketing strategies.
Opportunity to expand global market
In the first quarter of 2025, Vietnam’s seafood industry recorded a strong recovery from major export markets such as the US, EU and China. This is an important opportunity for businesses to increase their international presence.
To take advantage of this opportunity, businesses need to promote marketing on global platforms such as B2B e-commerce platforms like Alibaba, and international Google Ads. In particular, multilingual SEO will be an indispensable tool to increase the ability to reach customers from potential markets.
Opportunity to position premium products
The strong growth of products such as shellfish and crabs shows that consumer trends are shifting from low-cost products to high-quality, value-added items. Vietnamese seafood businesses need to focus on positioning their products as premium, emphasizing quality, origin and processing.
Marketing at this stage needs to build a strong product story, competing not only on price but also on differentiated values such as sustainability, food safety and superior quality .
Transparency and traceability are imperative
In a context where consumers and international partners are increasingly concerned about product quality, traceability and transparency of processing become decisive factors in purchasing decisions.
Seafood businesses need to integrate international certificates such as ASC, BAP, HACCP into their marketing strategies. In addition, creating videos illustrating the production process, combined with QR codes for traceability, will be an important tool to build trust and increase brand value.
Digital transformation in Marketing is increasingly popular
To maintain growth momentum in 2025, digital transformation and the application of modern marketing tools are very important. Businesses need to optimize their websites for international markets, with a clear and multilingual structure. Along with that, marketing automation (CRM, email automation, remarketing) will help businesses reach and take care of potential customers more effectively, while increasing revenue from online marketing campaigns.
What to note when building a Seafood Marketing Strategy in 2025
Although 2025 opens up many positive signals for the seafood industry, to effectively take advantage of this opportunity, businesses need to build on the clear changes in customer behavior, international market demands and the increasingly strong digitalization trend. Below are important notes to help businesses orient themselves correctly, avoid wasting resources and improve campaign effectiveness.
Build a brand instead of just chasing price
Vietnam’s seafood industry competes mainly on price, but the market trend in 2025 is shifting towards transparency, quality and sustainability certification. Therefore, marketing strategies need to pivot to branding: emphasizing farming processes, export standards (ASC, BAP…) and environmental responsibility. This is the key to escape the race for low prices.
Repositioning target customers and buying behavior
The export market in 2025 is recovering strongly, especially in the US, China and the EU. However, B2B customers today are no longer passive recipients, but proactively seek out reliable partners through digital platforms. Marketing needs to reposition customers, thereby investing in channels such as multilingual websites, international B2B platforms (Alibaba, Global Sources, etc.), and country-specific SEO strategies.
In-depth content is a competitive advantage
For products that are difficult to visualize, such as frozen fish or raw shrimp, the production process is the “sales story”. Instead of simply running ads, businesses should focus on developing in-depth content such as processing videos, photos of farming areas, export certificates, and industry newsletters. These content assets help increase trust with partners and speed up the transaction process.
Applying technology to optimize strategy
Modern marketing strategies cannot lack technology support tools. Businesses need to use solutions such as CRM to manage international contacts, AI to analyze consumer trends, and marketing automation software to monitor each stage of the supply chain. Technology will be the key factor to optimize efficiency and expand the market quickly.
Flexible with seasonality and policy changes
The seafood industry is strongly influenced by seasonality and fluctuations in international trade policies. Therefore, marketing strategies need to be designed flexibly, with the ability to adjust to each quarter or each specific market. Proactively updating information on quarantine, technical barriers and import requirements will help businesses launch campaigns more timely and effectively.
SEFA Media – Leading Agency in Marketing Strategy Consulting for the Seafood Industry
The seafood industry is facing changes, great opportunities but also many challenges. With 8 years of experience and more than 6,000 practical projects, SEFA Media is confident to be a strategic partner dedicated to businesses that want to make a strong impression in the recovering market.
We have a team of experts in the seafood industry, proficient in technology, understanding market behavior and good at optimizing every touchpoint on the customer journey.
If you are in need of a practical, flexible and long-term effective Marketing Strategy, SEFA Media is a reliable choice. Contact SEFA Media now for advice!
In the context of the constantly changing global market, having a flexible 2025 seafood marketing strategy is a prerequisite for businesses to survive and develop. Businesses that know how to take advantage of digital transformation, be flexible and join forces with trusted partners will be the leaders in the new race. If you are ready for a new era of business, contact SEFA Media now!
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