Resources - SEFA Media

SEFA – The leading Creative Agency in Vietnam

In an increasingly saturated global market, where products and services are diverse yet competition is fierce, creativity has become the decisive factor for brands to stand out. Creativity at SEFA goes beyond eye-catching TVCs or short-term viral campaigns. It is a strategic tool that can be applied across all business operations, especially for companies aiming to expand internationally. With this mindset, SEFA is positioned as a full-service Creative Agency, where strategic creativity is nurtured through market insights and practical execution capabilities. Is creativity only about creating something new? A common but inaccurate notion is that creativity must be something entirely new and unprecedented. In reality, strategic creativity is the ability to intelligently combine existing elements from a fresh perspective, tailored to the objectives and context of the business, particularly when targeting international markets. Restructuring communication messages Creativity does not always require inventing something entirely new. Sometimes, restructuring a familiar message in a new style that aligns with global markets can create a stronger impact. For example, a marketing campaign that succeeded in Vietnam can be adapted to suit cultural nuances and consumer behavior in Southeast Asia, Europe, or the US, while preserving the brand’s essence. Applying insights from other industries An effective approach is to transfer insights from one industry to another to create unexpected yet persuasive connections. For instance, gamification methods used in the entertainment sector can be applied to online education or e-commerce, offering new user experiences, enhancing engagement, and boosting brand recognition in international markets. Reinterpreting familiar truths Sometimes, a seemingly familiar truth, when viewed from a new perspective, can create strategic value. For example, a product widely recognized domestically but not fully leveraged globally can be introduced with a fresh approach, emphasizing quality, sustainability, or user experience suitable for international consumers, thereby increasing global brand value. Empathizing with global customers In an era of information overload, international customers are no longer impressed by “loud” campaigns. They seek timely and meaningful empathy. Creativity becomes a tool for businesses to connect deeply with customers, not only through visuals or messaging but also through experiences and solutions aligned with global consumer behavior. Combining creativity with business strategy Crucially, creativity must align with strategy, particularly when expanding into international markets. Every creative idea should support business objectives, enhance competitiveness, elevate brand value, and enable the company to operate effectively in a dynamic global business environment. SEFA – Creativity at the core of every operation At SEFA, creativity is not a component of a marketing campaign or an isolated activity. It is a strategic mindset applied consistently across all functions, from planning and project management to internal operations and handling emerging challenges. Every step is designed to optimize efficiency, minimize risks, and ensure adaptability in the highly dynamic international market. Creativity in Strategy Development and Project Management Every project begins with in-depth research and analysis. The SEFA team combines customer insights, market data, and strategic analysis to develop actionable solutions. This process generates innovative ideas while ensuring that solutions are scalable and suitable for international markets. Creativity in organization and internal operations SEFA fosters an internal culture where all team members are encouraged to freely share ideas, experiment, and learn from one another. Workflows are structured to enhance collaboration across departments, from content creation and design to data analysis. This approach enables the team to quickly adapt to market fluctuations and meet diverse requirements from international clients. Creativity in client interaction and solution development Creativity is embedded in every stage of consultation and the design of personalized solutions. SEFA assists clients in selecting the most effective communication channels and developing distinctive content tailored to each target market, including international audiences. Initiatives are continuously monitored, evaluated, and optimized based on real-world data to deliver sustainable business results. Creativity generates sustainable Brand Value SEFA differentiates itself by ensuring that creativity goes beyond short-term attention-grabbing. It forms the foundation for sustainable brand differentiation. Brands become prominently recognized in international markets, enhancing credibility and competitiveness. At the same time, businesses achieve short-term objectives while building long-term value, from revenue growth to sustainable brand development. Creativity in strategic consulting and practical implementation At SEFA, creativity serves as a strategic tool to help businesses achieve sustainable competitive advantage in the global market. Every idea is evaluated through a strategic lens, ensuring feasibility, direct impact on growth objectives, and long-term brand value creation. In-depth market and customer behavior analysis SEFA conducts a multi-dimensional research process, integrating macroeconomic analysis, industry trends, competitor benchmarking, and international customer behavior. This approach identifies bottlenecks, opportunities, and optimization points, providing a solid foundation for creative solutions that are both disruptive and aligned with real business conditions. Designing personalized and flexible solutions Every business has unique characteristics in terms of industry, scale, value chain, and growth objectives. SEFA develops creative solutions tailored to each client, with flexibility to adjust across different stages and target markets. Solutions include brand strategy, content development, media channel selection, and customer experience design, ensuring cohesive operations, effectiveness, and rapid adaptability to international market dynamics. Data-driven implementation and continuous optimization During execution, SEFA deploys appropriate communication channels, develops distinctive content with strategic focus, and continuously monitors performance based on real-world data. This approach minimizes risks, maximizes ROI, and enables businesses to seize opportunities swiftly in the competitive global landscape. Ensuring long-term results and adaptability Creativity extends beyond execution through mechanisms for measurement, feedback analysis, and continuous optimization. SEFA ensures that every solution generates immediate impact while maintaining flexibility, helping businesses adapt to the fluctuations and challenges of international markets. Balancing creativity and strategy to lead the market SEFA differentiates itself through the ability to merge creativity with strategic thinking. We help businesses generate unique ideas, strengthen brand recognition, drive growth, and expand into international markets. At SEFA, creativity functions as a strategic instrument, building long-term value and maintaining competitive positioning in a volatile global business environment. SEFA – Leading Creative Agency in Vietnam SEFA is a leading Creative Agency in Vietnam, with a team of experienced experts, strategic thinking,

SEFA – Solving the most complex international business challenges

In today’s world, marked by geopolitical tensions, rising tariffs, political instability, and global supply chain disruptions, Vietnamese companies, even in a peaceful domestic environment, face international business challenges like never before. This article analyzes why business problems are becoming increasingly complex, the hardest business models to manage today, and the global market risks that companies must navigate, highlighting how SEFA strategically addresses these challenges. Why business problems are becoming more complex The current international landscape requires companies to revisit all strategic directions. Factors such as international trade tensions, geopolitical conflicts, rising shipping costs, and global supply chain volatility continuously affect operations. In this environment, business success is no longer just about selling products, it’s about maintaining stable operations in international markets. Fierce competition and market saturation Both domestic and international markets are experiencing an increase in similar products and services, ranging from consumer goods to exported agricultural and seafood products. Customers have more choices, demanding differentiation in quality, branding, and experience. Competition comes not only from domestic companies but also from international brands with strong global supply chains, scale advantages, and better access to capital. Production, logistics, and labor costs are increasing due to fluctuations in global commodity prices and transportation. Small and medium-sized enterprises (SMEs) with limited capital or poor management systems risk falling behind. Maintaining market share requires higher investment, continuous innovation, and flexible strategy; otherwise, the risk of being excluded from the global value chain is high. Limitations in Marketing and international advertising for specialized fields Certain industries face restrictions in international branding and marketing due to regulations, market perception, or product sensitivity. For example, financial services and crypto/blockchain products are tightly regulated, often limiting or prohibiting advertising on global platforms. Agricultural and seafood products are also affected by international marketing regulations, including international food safety standards and traceability requirements. Inadequate marketing information or non-compliant products can damage global brand reputation, leading to loss of trust and revenue. Inventory and capital turnover challenges in global markets Inventory management remains a major challenge, particularly for perishable or seasonal products like seafood, processed goods, and specialty wood. Long production-to-consumption cycles and seasonal dependence can cause stockpile issues, increasing storage costs and tying up capital. Slow capital turnover reduces the ability to expand or reinvest. In a context of global economic volatility, cash flow challenges make strategic growth even more difficult for SMEs. The hardest business models and international challenges Some industries require deep expertise and extreme flexibility in international business management, global supply chains, and international marketing & communications. Inventory and complex distribution models Companies with perishable or seasonal products face deep inventory challenges. Complex distribution models increase risk: products pass through multiple transportation, storage, and quality control stages. Expanding into international markets adds customs, quarantine, and currency fluctuation challenges. Companies lacking structured distribution networks or warehouse planning face competitive disadvantages. Agriculture, seafood, and specialty wood Agricultural and seafood products are highly influenced by natural conditions, climate change, and cold-chain logistics. Vietnamese exports face international challenges related to quality, traceability, and international food standards. Specialty wood is a high-end commodity with preservation and origin requirements. Small errors in quality or information can significantly affect international buyers and global brand reputation. Products and services with advertising restrictions Services related to crypto or sensitive financial products must comply with international regulatory requirements. Companies need careful messaging and media strategies to maintain global trust & compliance, avoiding legal violations while reaching potential international customers. SEFA – Pioneering solutions for the most complex business problems SEFA approaches the market with a “root-cause resolution” philosophy, building long-term foundations to help companies thrive in volatile global markets. SEFA designs international business strategy solutions based on multi-industry research, covering agricultural exports, specialty wood, and industries with marketing restrictions. The SEFA system identifies bottlenecks and develops tailored solutions for each international business challenge. SEFA’s team of experienced, hands-on experts has managed projects across multiple sectors, including finance, F&B, and global trade markets. Strategies are personalized, data-driven, and continuously refined, enabling companies to anticipate risks, optimize operations, and achieve sustainable growth. SEFA’s core commitment is long-term partnership, supporting companies in strategy development, brand building, operational restructuring, and international market expansion. Business challenges are transformed into opportunities for repositioning, value creation, and growth, even in the most turbulent global environment. Let SEFA accompany your company in solving complex business problems and building sustainable growth strategies in the new global era. For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: https://www.facebook.com/sefamedia.company

Common business mistakes in an era of global economic volatility

In today’s rapidly changing global economy, companies face higher risks than ever before. As markets fluctuate continuously, business mistakes can emerge quickly, leaving long-lasting consequences. This article analyzes the causes, impacts, and strategies for companies to remain resilient amid global turbulence. Why companies are prone to mistakes during volatile periods The current world is a complex, unpredictable chessboard. Every managerial decision must account for political, commercial, and market uncertainties. In such an environment, mistakes are often unavoidable without thorough preparation. The impact of global political and economic instability Recent years have seen heightened geopolitical tensions and trade policy shifts worldwide. Conflicts between major economies, regulatory changes, and sanctions directly affect supply chains, investment flows, and cross-border partnerships. Companies operating in emerging and developed markets alike face risks when navigating international trade. Rapid macroeconomic changes influence operating costs, raw material prices, and logistics. Without accurate trend forecasting, companies risk making poor investment decisions, overextending production capacity, or signing long-term contracts under unfavorable conditions. Ignoring these global shifts often costs companies both credibility and cash flow. Supply chain disruptions and international trade risks Global supply chains have never been more fragile. Shipping costs have surged, major ports experience congestion, and stringent customs and quarantine measures in various countries disrupt the flow of goods. Companies dependent on imported materials or export markets are particularly vulnerable. When supply chains fail, contracts are jeopardized. Delays in delivery or shortages in raw materials halt production, often prompting executives to make hasty decisions, such as sourcing lower-quality alternatives or paying excessive shipping fees. Such decisions increase costs and erode competitive advantage. Psychological pressure leading to hasty decisions Market volatility exerts significant psychological pressure on company leadership. Rapid changes provoke fear of missed opportunities or excessive loss. This often results in impulsive investments, premature market expansions, or extreme cost-cutting measures. Hasty decisions neglect data-driven analysis and comprehensive market research. Actions driven by short-term emotions compromise long-term strategic planning, damaging revenue, stakeholder trust, and employee confidence. Common business mistakes and their consequences Many companies fall into familiar pitfalls that could be avoided with sustainable strategic thinking. Short-term focus over long-term vision Revenue and profit pressures often lead executives to prioritize short-term gains over long-term growth. Efforts to boost sales quickly or exploit temporary opportunities may overlook investments in technology, workforce development, and governance systems. While short-term profits may rise, the lack of long-term vision reduces competitiveness, shrinks market share, and drives talent away. Without strategic foresight, companies struggle to survive in volatile global markets. Overextended investments without risk management Some companies diversify investments across multiple sectors expecting higher revenue streams. Yet, without robust risk management and experience, resources become scattered. A single failing project can threaten the entire enterprise due to insufficient capital and manpower. Initially promising results may mask underlying vulnerabilities. When global economic trends reverse, poorly planned investments expose companies to debt, liquidity crises, and diminished investor confidence. Neglecting brand building and sustainable communication In highly competitive international markets, brand equity is a vital intangible asset. However, many companies focus solely on immediate sales, neglecting brand development and sustainable communication strategies. When markets fluctuate, customers gravitate toward professionally recognized and trustworthy brands. Companies failing to invest in branding incur higher costs for recovery, lose customers, and struggle to attract talent and strategic partners. SEFA solutions for resilient and strategic growth To mitigate business mistakes in volatile environments, SEFA employs a globally-informed, cross-industry approach combining macroeconomic research, market data, technology trends, and consumer behavior insights. This enables companies to understand their position within the global landscape and develop long-term strategies. One key reason mistakes escalate is the lack of robust risk forecasting. SEFA assists companies in building practical risk management systems with scenario planning, early-warning indicators, and contingency strategies. This ensures proactive responses to market shifts while capitalizing on emerging opportunities. SEFA’s value lies not only in consulting solutions but also in long-term partnership. In an ever-changing world, companies need a trusted ally to co-develop and adapt strategies, provide periodic reporting, organize training, and share knowledge to strengthen internal capabilities. Partner with SEFA to build resilient business strategies, minimize mistakes, and achieve sustainable growth in a volatile global economy. For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: https://www.facebook.com/sefamedia.company

Businesses losing Marketing budgets because of misunderstanding global target customers

In the modern global economy, many businesses invest heavily in international marketing, yet their results fail to meet expectations. A core reason behind this shortfall is misunderstanding who their global target customers truly are. When companies misread international audience profiles, campaigns lose focus, budgets get wasted, and expected performance falls short. Marketing efforts then turn into costly experiments with limited returns, especially in cross-border markets where cultural and behavioral nuances play a crucial role. This article explores why organizations, whether local enterprises or international brands expanding into new markets, often make this mistake, and how data-driven, insight-based marketing can fix it. By avoiding these errors, businesses can optimize budgets, increase ROI, and build stronger connections with both domestic and international customers. Why do businesses often misunderstand their global target customers? Target customers form the foundation of every marketing and international expansion strategy. When businesses identify the wrong audience, the entire framework collapses. Unfortunately, this issue is not limited to local markets, it’s a recurring challenge in global marketing management as well. Defining the wrong real needs of customers A frequent mistake is assuming that customers in different markets share the same needs or values. Businesses often interpret consumer behavior through a domestic lens, missing crucial cultural and regional nuances. This leads to misaligned campaigns, irrelevant messages, and ineffective spending, especially in global advertising campaigns or regional market launches. To prevent this, businesses should rely on localized insights and global consumer research rather than internal judgment. Conducting international market surveys, social listening, or analyzing purchase patterns across regions can uncover real customer expectations. When businesses understand what truly drives their audiences in different geographies, they can design glocalized strategies (global vision, local adaptation) that resonate deeply, minimize waste, and boost customer loyalty. This approach not only reduces marketing inefficiency but also strengthens the brand’s ability to compete in international markets and build trust with diverse audiences. Relying on personal assumptions instead of data In both domestic and international contexts, another major pitfall is relying on personal assumptions. Executives or marketing teams often project their own perspectives onto global customers, assuming their preferences and motivations are universal. The result is an unbalanced marketing direction that fails to capture local insights and cultural differences — a common cause of failed global campaigns. To correct this, companies need to invest in data intelligence and international market analytics systems. Reliable data from cross-border digital channels, customer journey mapping, and AI-driven consumer insight tools provide valuable clarity about real global behaviors and motivations. When decisions are based on evidence rather than opinion, strategies become sharper, campaigns more targeted, and results more measurable. This data-driven foundation enables businesses to confidently navigate international competition, optimize costs, and deliver stronger performance across markets. Ignoring customer behavior and global market context Another key reason brands fail internationally is by ignoring how global customer behavior evolves with technological, social, and economic shifts. A message that works in Vietnam may not resonate in Europe or Southeast Asia. Similarly, consumer priorities can shift rapidly due to inflation, sustainability concerns, or digital transformation. Brands that don’t track these changes risk becoming irrelevant in both local and global markets. To overcome this, companies must regularly analyze international market trends and customer sentiment across borders. Using global CRM systems, consumer behavior tracking, and trend intelligence tools, businesses can adapt their strategies quickly and ensure that every campaign feels timely and relevant. Understanding the global business environment also enables companies to predict rather than react, a key advantage for those looking to expand beyond domestic borders. This adaptability helps brands build resilience, maintain global visibility, and achieve long-term competitive advantage. Solutions to help businesses reach the right global target customers In an increasingly interconnected world, businesses aiming to expand globally must ensure their marketing efforts reach the right audiences. Without a clear international marketing strategy, companies risk wasting budgets on campaigns that fail to connect. To succeed in both local and cross-border markets, businesses need to apply a data-driven and globally minded approach to identify, understand, and engage with the right target customers worldwide. The most effective solutions include developing a detailed customer persona, applying global data analytics tools, and continuously testing and optimizing strategies to fit different international market dynamics. These steps form the foundation for companies seeking to maximize efficiency, minimize cost, and enhance global marketing performance. Building a detailed customer persona for global markets A well-developed customer persona helps businesses clearly visualize their target audience across different regions. Instead of stopping at basic demographics like age or gender, global companies must consider deeper layers such as lifestyle, purchasing power, cultural values, and regional behavior patterns. This comprehensive approach allows businesses to craft personalized marketing messages that resonate across borders, strengthening both reach and relevance. Creating an international persona should be based on verified market data, not assumptions. Businesses can collect insights from cross-market surveys, customer interviews, or digital analytics platforms that track multi-regional behavior. For instance, while European consumers may prioritize sustainability, Southeast Asian audiences might value convenience and affordability. A globally informed persona not only sharpens targeting accuracy but also helps marketing, sales, and product teams align on a unified goal. When everyone operates with the same understanding of international customer segments, marketing strategies become more coherent, effective, and adaptable across diverse markets. Using data and customer behavior analysis tools for global insights In today’s digital economy, data is the cornerstone of international business strategy. To compete globally, companies must leverage advanced data analytics and customer behavior tools that go beyond domestic boundaries. Tools like Google Analytics 4, CRM systems, Customer Data Platforms (CDP), and AI-powered insight software enable businesses to track customer behaviors across multiple countries and regions. Through these global insights, businesses can identify high-value audiences, evaluate campaign performance across different cultural contexts, and allocate marketing budgets more strategically. For example, analyzing social media engagement across regions may reveal distinct interests or buying habits, allowing brands to adjust their messaging for each market. A data-driven international approach does more than save

Common mistakes in global Branding: What should businesses avoid?

In the age of international integration and global competition, Branding plays a vital role in helping businesses build strong market positions and connect with cross-border audiences. However, many companies, even those expanding into international markets, still repeat common mistakes, leading to wasted marketing budgets and loss of competitive advantage. To succeed in both local and global contexts, businesses must recognize these pitfalls early and build a sustainable, internationally recognizable brand identity. Mistakes in researching and identifying target customers in global markets Market research and identifying target customers are the foundation of all branding activities, especially for companies aiming to enter or expand in international markets. When this step is skipped or done incorrectly, even a strong product or creative campaign can fail. Understanding both domestic and international customers not only helps optimize costs but also improves efficiency in reaching the right audiences, building long-term connections, and positioning the brand within a global branding strategy. Targeting the wrong customer segment across borders When a business targets the wrong audience, whether at home or abroad, the brand easily loses direction. A company might develop a high-quality product and invest in international marketing campaigns, but if it doesn’t reach the correct demographic, the message will not resonate. This results in low conversion rates and significant financial waste, particularly in cross-border markets where cultural differences are crucial. For instance, an F&B business may design branding that appeals to Western youth culture, while its actual core market may be Asian families or emerging middle-class consumers. The solution is to develop comprehensive customer personas, including cultural background, income, buying behavior, and emotional triggers across different regions. This enables the business to build a localized yet globally aligned branding strategy. Lack of global market research before building the brand One of the biggest mistakes that limit a company’s ability to grow internationally is neglecting global market research. Without accurate data on international consumer trends, regional competitors, or market entry barriers, businesses risk relying on intuition instead of strategic insight. This often leads to branding that feels irrelevant or fails to stand out on the global stage. Companies that invest in international market intelligence and data-driven branding strategies gain a clearer view of market potential. Insights into customer expectations, competitor positioning, and industry trends across different countries help create a unique global brand identity while maintaining local relevance. This forms the foundation for effective communication strategies and resource optimization, enabling brands to expand sustainably in international markets. Misunderstanding cross-cultural customer behavior and global consumer needs A frequent branding pitfall, especially in international business expansion, is assuming that what works domestically will work globally. Many companies project their local mindset onto global audiences, assuming that international customers share the same values and behavior. This disconnect results in branding that feels tone-deaf or out of touch, damaging credibility and customer loyalty. To avoid this, businesses should continuously collect and analyze multinational customer data through online analytics, local partnerships, and cultural insight studies. Understanding cross-cultural consumer behavior allows for timely adaptation in messaging, design, and tone of communication. Regular updates to these insights help brands stay relevant, ensure alignment with global consumer expectations, and strengthen emotional connection across different markets. Mistakes in global Branding Strategy and messaging In today’s interconnected world, where international marketing and global branding define competitive advantage, strategy and messaging form the heart of every successful brand. They are the foundation that allows businesses to create uniqueness, position themselves in both local and international markets, and build sustainable global influence. However, when mistakes occur at this stage, the brand often struggles to stand out on the global stage, gradually loses its competitive edge, and risks being overshadowed by international rivals. Without a clear strategy and unified message, it becomes almost impossible for businesses to win global customer trust or create long-term brand equity. This is why strategic and communication missteps are among the most critical challenges companies must avoid in cross-border brand development. No clear global Brand Strategy When a company lacks a clear and internationally aligned brand strategy, its activities often become scattered, with no unified direction, especially across multiple markets and cultural contexts. Marketing campaigns and communication efforts run inconsistently, disconnected from the brand’s global vision, leading to wasted budgets and weak results. Over time, this causes the brand to lose recognition, fail to resonate with target audiences, and struggle to maintain loyalty, both domestically and abroad. To overcome this challenge, businesses should build a comprehensive global branding strategy anchored in a clear vision, mission, and value proposition that can adapt across different markets. These strategic foundations act as guiding principles for every activity, from communication and product development to international expansion and market entry. A well-structured strategy ensures brand consistency, reinforces global credibility, and enhances long-term competitiveness in the international business environment. When alignment exists between local execution and global objectives, both short-term campaigns and long-term growth plans work synergistically. This alignment helps businesses maintain brand coherence across countries, making them recognizable, trustworthy, and respected among global audiences. Inconsistent and forgettable cross-cultural messaging In the context of cross-border communication, a brand’s message must not only be consistent but also adaptable to cultural nuances. Many companies fail when their messaging changes too frequently or does not resonate with diverse international audiences. This inconsistency confuses customers, weakens recognition, and erodes emotional connection. Global brands such as HSBC or Unilever have proven that consistency in messaging, paired with cultural sensitivity, is the key to success. Businesses should therefore develop a core global message that reflects their identity and values while allowing flexible adaptation for different regions. The solution is to design a clear, concise, and globally relevant brand message, one that remains recognizable across languages and cultures. By maintaining consistent messaging throughout all channels (from local advertising to global digital platforms), brands can build trust, strengthen recall, and ensure their voice remains coherent worldwide. Over time, this consistency in international marketing communications not only improves global awareness but also fosters long-term loyalty, helping the brand become a symbol

SEFA invests in developing cross-disciplinary Experts and future global Leaders

SEFA invests in developing cross-disciplinary global Experts and Leaders

In a rapidly changing international market with increasing demands for specialization, businesses can no longer rely solely on external resources if they aim to expand globally. SEFA takes the lead in building internationally standardized strategic human capital, creating a regional-scale practical training ecosystem where cross-disciplinary experts and leaders are cultivated through cross-border collaboration projects. This foundation empowers Vietnamese enterprises to confidently integrate and take the lead in the global market. The golden phase 2025-2028: The critical imperative in developing corporate experts and leadership teams The period from 2025 to 2028 is forecasted to mark a strategic turning point, a “golden phase” filled with both global opportunities and challenges for all enterprises. The acceleration of international digital transformation, regional geopolitical shifts, and evolving global consumer behavior are together shaping a hyper-competitive and deeply integrated business environment. In this context, human capital – particularly globally minded experts and leaders – will become the decisive factor of international competitiveness for every organization. The 2025-2028 market demands globally competent experts and leaders Over the next three years, both regional and global markets will grow toward increased specialization and deep fragmentation, requiring advanced professional expertise within each sector. Industries such as education, healthcare, technology, communications, finance, and FMCG will continuously evolve through global technological integration — including AI, Blockchain, IoT, Big Data, and intelligent automation. To compete internationally and lead regional markets, businesses must build an in-house team of internationally standardized experts — professionals who not only excel in technical knowledge but also possess global vision, cross-cultural communication capability, and deep insight into global trends. This is the foundation for enterprises to expand international partnerships, attract foreign investment, and strengthen cross-border adaptability. In this transformative period, reliance on external consultants will reveal significant limitations. Global volatility unfolds too rapidly for outsourced experts to keep pace with each local market’s dynamics. A sustainable solution lies in developing an internal talent force with global mindset and agility, capable of making immediate strategic decisions and executing flexibly within an ever-changing international business landscape. Building a legacy of self-reliant leadership for the future The 2025-2028 period also represents a pivotal moment to cultivate the next generation of globally capable leaders. In an era of globalization and regional value chain restructuring, enterprises must nurture young leaders who not only understand the organization but also possess international vision, cross-cultural management competence, and the ability to drive innovation across multinational contexts. Ultimately, “global self-reliance” will determine the long-term sustainability and international standing of Vietnamese enterprises in the coming decade. Investing in globally oriented experts and leaders is not merely a human resource initiative, but a strategic pathway to global integration, enabling organizations to build a leadership legacy, enhance regional competitiveness, and ensure sustainable growth on the global economic map. SEFA’s comprehensive investment in developing global experts and future leaders SEFA goes beyond domestic training solutions by expanding its strategic investment into international human capital development. Our goal is to build a new generation of globally integrated experts and leaders, capable of driving Vietnam’s enterprises toward international competitiveness. We implement a structured, system-based, and globally oriented investment strategy in human capability development, viewing it as the core pillar of sustainable prosperity and a catalyst to elevate Vietnamese enterprises on the global economic map. Strategic investment funds and a world-class experiential learning ecosystem SEFA operates international strategic investment funds, enabling long-term vision and sustainable financial capacity to invest in globally standardized strategic human resource development. This empowers SEFA to go beyond traditional training, delivering practical, globally applied development programs, where participants are tested in cross-border collaboration projects and simulated international business environments. We have built a regional-scale experiential learning ecosystem, where experts and leaders are equipped with the latest global management knowledge and exposed to real-world business scenarios across both domestic and international markets. This provides invaluable opportunities to strengthen global leadership capabilities, cross-border strategic thinking, and adaptive agility within multicultural business environments. SEFA’s mentorship model is implemented in collaboration with leading international experts from developed markets such as South Korea, Japan, Singapore, and Europe. This integration helps learners accelerate their development journey while upgrading leadership competencies to international standards. Developing multi-sector capabilities for experts and leaders SEFA focuses on nurturing globally minded in-house experts – professionals who excel in technical expertise while mastering international contexts, standards, and value chains within their respective industries. Our training programs develop experts capable of cross-sector collaboration, understanding global value chains, and leveraging emerging technologies such as AI, Blockchain, Data, and IoT to optimize operations at international standards. We emphasize systemic global thinking, enabling experts to collaborate effectively across departments, regions, and international subsidiaries, thereby maximizing organizational performance as a whole. For the next generation of leaders, SEFA has designed a Global Leadership Development Roadmap that focuses on: Strategic decision-making in multinational contexts Global risk management capability Leading organizational transformation in international environments Talent retention and sustainable succession planning in the era of globalization Strategic human capital investment: The key to global retention and sustainable growth Investing in people is not only a pathway to international competitiveness, it is also the most effective solution for global talent retention. When individuals are empowered to grow within an international ecosystem, learn directly from global experts, and see clear cross-border career pathways, they develop a deep sense of loyalty and long-term commitment to the organization. SEFA also supports enterprises in building globally standardized succession systems, enabling the identification and development of young global leaders capable of assuming key positions within multinational business models. This ensures smooth leadership transitions, sustained global growth momentum, and empowers enterprises to maintain strategic self-reliance in their global integration journey. The strategic value SEFA delivers Partnering with SEFA is not merely a strategic decision for the present, it is a forward-looking move toward global excellence, shaping a sustainable future and elevating the position of Vietnamese enterprises across regional and international markets. We are committed to delivering world-class strategic value, empowering organizations to strengthen global competitiveness, optimize human capital investment, and build an innovation-driven culture aligned with international

Efficient Business process outsourcing in Vietnam: The key to success for international enterprises

Efficient Business outsourcing in Vietnam: The key to success for international enterprises

Business process outsourcing (BPO) has become a core strategy for global enterprises seeking to optimize costs, scale operations, and accelerate performance. With its high-quality workforce, competitive operating costs, and strong adaptability, Vietnam is increasingly recognized as a strategic business outsourcing hub in Asia. SEFA partners with global enterprises to design and operate high-performance BPO projects, ensuring operational excellence and driving sustainable growth in international markets. Designing a strategic business outsourcing model in Vietnam Success in business outsourcing does not solely depend on choosing the right partner, it lies in the ability to design a comprehensive operational system that seamlessly connects international enterprises with their Vietnam-based execution teams. This requires strategic thinking, lean process design, and alignment with global management standards. Workflow architecture and operational integration An effective outsourcing strategy begins with building a workflow architecture that connects internal teams with offshore teams in Vietnam. This ensures continuity, transparency, and consistency at every stage of project execution. Enterprises should clearly define roles, responsibilities, and collaboration protocols between teams while integrating international-grade management and monitoring tools such as ERP systems, performance dashboards, and global project management platforms. This structure enables smooth progress tracking, quality evaluation, and real-time resource optimization, even when teams operate across different time zones. Such integration not only minimizes communication gaps but also fosters a proactive, collaborative environment, empowering global enterprises to maintain full operational control regardless of distance. Strategic resource allocation by expertise and geography Intelligent resource allocation is the foundation of every successful outsourcing model. Leveraging Vietnam’s highly skilled, adaptable, and cost-efficient workforce, enterprises can delegate complex analytical, operational, or technical tasks while maintaining optimal cost structures. The synergy between international headquarters and Vietnam-based teams enables organizations to achieve dual objectives: expanding service and production capacity while maintaining strong operational risk control. This model not only boosts efficiency but also ensures strategic flexibility and resilience amid global market fluctuations. Optimizing business performance through outsourcing in Vietnam When implemented with a strategic model, outsourcing in Vietnam enables international enterprises to achieve a complete transformation in operational efficiency. The combination of professional management systems, integrated technologies, and standardized performance measurement allows businesses not only to reduce costs but also to enhance market responsiveness and enable real-time decision-making at a global scale. Project governance and strategic KPIs The success of business outsourcing depends directly on the establishment of scientific project governance frameworks and clearly defined strategic KPIs. Rather than focusing solely on deliverables, leading global enterprises develop value-based KPIs, directly linked to tangible business outcomes such as revenue growth, delivery speed, productivity, and service quality. Defining KPIs across project phases ensures that every task can be measured, optimized, and continuously improved. Key metrics such as Service Level Agreements (SLAs), response time, and average cost per operation should be directly integrated into project monitoring systems. This approach creates a transparent operational chain, where all stakeholders, from offshore teams in Vietnam to international management, can track progress and quality in real time. Technology integration and transparent reporting In the digital era, technology is the cornerstone of efficient outsourcing operations. International enterprises operating in Vietnam should adopt integrated management systems such as ERP (Enterprise Resource Planning) for cross-departmental data alignment, CRM (Customer Relationship Management) for client engagement, and online workflow platforms to coordinate multi-regional project execution. Through full digitalization, management can monitor progress, productivity, and cost by specific workstreams. Real-time, standardized reporting aligned with international benchmarks enables leaders to make fast, data-driven, and accurate decisions. This not only enhances operational transparency but also strengthens trust between international corporations and their Vietnamese partners, laying the foundation for long-term collaboration and scalable global expansion. Risk management and quality standardization in business outsourcing Risk control and quality assurance are not just protective measures, they are the pillars that sustain long-term efficiency in global outsourcing operations. A robust risk management strategy combined with a comprehensive quality standardization framework ensures stability, reliability, and sustainable performance across offshore models. Progress tracking and performance control To achieve maximum efficiency, enterprises must establish progress and quality control mechanisms aligned with global standards. Regular KPI assessments are essential for measuring the performance of individuals, teams, and the entire outsourcing process. Combining quantitative indicators (e.g., SLA, turnaround time, productivity) with qualitative measures (e.g., internal client satisfaction) ensures that the entire project remains aligned with business objectives and timelines. Additionally, implementing a continuous review and feedback cycle enables Vietnamese teams to adapt swiftly, adjust workflows, and meet evolving global market demands—an essential condition for long-term offshore success. Data governance and international compliance A business outsourcing project can only be sustainable when it ensures data security and compliance with global regulations. Enterprises should establish a comprehensive data governance framework that includes access control, data encryption, secure storage, and regular backups. Vietnam is emerging as a leading outsourcing destination due to its compliance with international data protection standards such as GDPR, ISO 27001, and SOC 2. Adopting these frameworks not only safeguards enterprise data but also strengthens trust and credibility with partners in North America, Europe, and Southeast Asia. Cultural integration and process alignment The human factor is at the heart of every successful outsourcing initiative. Cultural differences, communication styles, and management philosophies between Vietnamese teams and international enterprises can become invisible barriers if not strategically addressed. To mitigate these risks, companies should establish cultural integration programs that help offshore teams deeply understand the organization’s values, communication norms, and working culture. At the same time, standardizing communication workflows, reporting formats, and collaboration protocols ensures consistent alignment and efficiency, even when teams operate across multiple time zones. SEFA – Comprehensive and strategic outsourcing solutions in Vietnam As global outsourcing continues to expand, SEFA stands as a pioneering partner providing a comprehensive and practical operational ecosystem in Vietnam. With deep professional expertise, an international team of specialists, and proven implementation capability, SEFA empowers global enterprises to optimize operations, mitigate risks, and achieve exceptional business performance through Offshore models. An end-to-end operational ecosystem SEFA has developed an end-to-end operational model, covering the full spectrum of business functions required by

Marketing Strategies for the Finance industry: Secrets to attracting customers effectively

In today’s highly competitive global financial market, having a good product is no longer enough. Financial institutions must design smart international Marketing Strategies that ensure transparency, compliance, and cross-border credibility. Building global customer trust is the key factor that drives decision-making, especially for businesses seeking to expand into international markets and strengthen their position in the global finance landscape. Current Marketing trends in the international Finance industry The international finance industry is witnessing rapid transformation in both customer behavior and global communication trends. From traditional banks and insurance corporations to fintech startups entering foreign markets, all players must adopt global marketing approaches to stay competitive. Understanding these international trends helps businesses plan better, adapt to diverse customer expectations, and launch campaigns that resonate across markets. Globalization has made financial customers more informed, demanding, and connected. As businesses expand their presence beyond borders, their marketing strategies must reflect a deep understanding of cross-cultural behavior, global compliance standards, and digital transformation in finance. Only with such an international perspective can companies truly compete in today’s borderless economy. Customers care about trust and transparency In the finance and investment sectors, trust remains the universal foundation of success. Whether operating locally or internationally, customers only choose banking, insurance, or investment services that demonstrate transparency, reliability, and compliance with international regulations. Unlike consumer goods, financial services require high credibility and alignment with global governance standards. Without strong brand integrity, all marketing investments lose their effectiveness. To earn trust from international clients, financial institutions must adopt marketing solutions that emphasize transparency and ethical communication. Messages should be simple, direct, and culturally adaptable for different international audiences. Documents such as contracts, reports, and investment presentations must maintain global consistency and clarity. The more transparent and internationally aligned the brand is, the more confident global customers feel. This builds long-term cross-border relationships and enhances international reputation — turning satisfied clients into loyal brand advocates worldwide. The strong shift toward digital channels The digital era has reshaped how global customers interact with financial services. Instead of visiting physical branches, today’s international clients prefer digital banking, online insurance enrollment, and cross-border investment platforms. This evolution demands financial businesses to invest heavily in international digital marketing, including SEO, multilingual websites, global social media campaigns, and AI-driven customer engagement. Digital channels not only reach wider global audiences but also allow businesses to deliver personalized experiences across international markets. When executed strategically, global digital marketing helps brands strengthen customer loyalty, improve conversion rates, and build strong visibility in both domestic and foreign markets. To remain competitive in the global finance landscape, companies must build professional, data-driven communication systems that meet international standards. An SEO-optimized multilingual website, insightful cross-border content, or global ad campaigns can significantly enhance visibility. Meanwhile, digital analytics tools provide valuable insights into regional customer behaviors, helping brands optimize campaigns with precision. When used effectively, digital marketing becomes not just a promotion channel but a strategic foundation for international brand growth. Intense competition among global financial brands The global financial market is becoming increasingly crowded, from multinational banks and international insurance groups to fintech innovators and cross-border investment funds. Each brand competes fiercely for customer attention across regions. In such a competitive environment, offering quality products alone is insufficient. Financial institutions must implement creative, globally minded marketing strategies that combine a professional image, clear messaging, and culturally adaptive communication. Customer retention in the international finance world is equally challenging. Without tailored global communication strategies, clients can easily shift to competitors offering more localized or transparent services. Therefore, brands must focus on building a seamless omnichannel experience that connects online and offline services across borders. Marketing campaigns should also emphasize unique global value propositions, ethical commitments, and international compliance. By integrating global marketing, customer service excellence, and continuous product innovation, financial companies can not only attract international customers but also cultivate long-term brand loyalty across markets. This approach ensures not just business growth, but sustainable global expansion in a fast-evolving financial ecosystem. Secrets to building an effective global Marketing strategy for the Financial industry To succeed in today’s international financial industry, businesses need a comprehensive global marketing strategy that combines brand building, valuable cross-cultural content, and advanced technology. This approach not only attracts international customers and investors but also strengthens long-term partnerships across markets. By aligning with global financial standards, companies can secure a lasting competitive edge in the ever-evolving worldwide finance landscape. Building a trusted and distinctive international brand Building global trust is the foundation of every financial institution, as clients worldwide are entrusting their assets and security to the brand. To achieve this, businesses must present themselves as reliable, transparent, and professional across all international markets. Trust grows when a company delivers on commitments, maintains ethical transparency, and provides consistent communication across countries and cultures. At the same time, visual identity plays a central role in shaping an internationally recognizable brand image. A professionally designed logo, a timeless color palette, and clear typography not only convey stability but also create strong recall among global audiences. When applied consistently across platforms and geographies, these elements build a sense of reliability and help position the business as a trusted name in the global finance community. However, credibility alone is not enough to stand out in a crowded international finance market. To differentiate effectively, a brand must showcase its unique global identity, reflecting both its roots and its forward-looking innovation. This could come from creative cross-cultural design approaches, simplified multilingual messaging, or a distinctive tone that reflects the company’s international vision. For example, a brand aiming to expand in Asia might emphasize technological innovation and accessibility, while in Europe, it might highlight tradition and long-term trust. Balancing authenticity and adaptability allows financial brands to remain relevant and competitive across diverse international audiences. Using the power of global content and Multi-channel Communication Financial products are often complex, especially when reaching international clients with different financial systems and regulations. That’s why high-quality, globally relevant content plays a key role in every international marketing strategy. Businesses

SEFA Media offers Brand Repositioning solutions for businesses looking for sustainable growth

As markets continue to change and consumer behavior becomes increasingly unpredictable, branding is no longer a facade to make a first impression. Instead, it is a system that represents strategy, culture, and long-term development direction. Businesses that want to grow sustainably must periodically review their Brand Positioning strategy to avoid losing direction. When does a business need to reposition its brand? Brand Repositioning is a strategic and systematic decision, not an inspired choice. Only when the right time and cause are identified can a business reposition systematically and bring about real results. The recognizable signs When a business is having difficulty expanding its market, losing touch with its existing customers, or its internal team is no longer united in its mission and direction, it is time to reconsider its brand positioning. These manifestations often do not happen suddenly but accumulate over time, starting with the brand message no longer being remembered by customers, or the identity system no longer impressing the target market. In addition, signs of repositioning can also be seen when a business continuously launches products that do not receive attention, or is overwhelmed by competition from new brands with clearer messages and more suitable to the trend. Changes in consumer behavior, market shifts, as well as internal transformations within the business (expansion, change in business strategy) can all be signs that the brand needs to be systematically re-evaluated. Repositioning is more than just changing the logo Many businesses confuse Brand Repositioning with refreshing their visual identity, such as logos, colors, or slogans. In fact, repositioning is a strategic decision that requires businesses to go deep into the roots, including re-establishing core values, target customer segments, and how the brand connects emotionally with consumers. This is a process that requires consensus from senior leaders and a clear understanding of the nature of the market, and cannot be replaced by activities that are implemented individually and separately. Changing a logo or identity should only be part of a repositioning strategy after a clear foundation has been laid. Without a shift in internal awareness and a redefinition of the brand’s reason for being, any external image changes will easily become hollow. A strong brand does not come from a pretty face, but from its ability to clearly articulate a strategic stance and occupy a distinct position in the minds of consumers. Brand Repositioning Strategy Consulting process from SEFA Media SEFA Media implements a clear step-by-step Brand Strategy consulting process, helping businesses reposition scientifically and in line with long-term growth goals. Step 1: Research We begin by gathering and analyzing comprehensive data about the market, consumer behavior, competitors, and current brand status. This phase helps identify the gap between the current position and the desired brand goals. Step 2: Proposal Based on the research results, SEFA Media proposes feasible Brand Repositioning directions, each with a clear strategic basis and designed to suit the industry, business model and long-term goals. Step 3: Design a strategy From the selected plan, we build a comprehensive positioning strategy with a brand messaging system, brand architecture, customer touchpoints and principles for practical application. Step 4: Standardization SEFA Media supports businesses in standardizing their identity and accompanying strategic documents to ensure consistent implementation of the new brand across the entire system, both internally and in the market. Step 5: Training and Coaching We conduct intensive training sessions for the implementation team, helping each department understand the strategy and apply their role in the repositioning. This process ensures that the brand is not just “dressed up” but also changed from within. Case study: SEFA Media x 94farm Rebranding cannot be successful without a clear strategy and an experienced implementation team. Below is the transformation story of the 94farm brand with the Brand Repositioning Strategy and implementation support from SEFA Media. The issue of an out-dated Brand Positioning 94farm started with a strong entrepreneurial spirit in the midst of the pandemic, providing convenient raw material solutions for Vietnamese families. However, after 4 years of expanding its product portfolio, the brand still retains its original identity, which does not fully reflect its new development vision. From traditional tea products, 94farm has transformed itself into a leading brand in the beauty tea and dessert segment, but its communication is still fragmented and inconsistent in both message and image. In addition, the brand does not have a clear architecture for long-term product expansion. Touchpoints on digital platforms such as social networks, e-commerce or keyword search are not optimized synchronously, causing the brand to lose the opportunity to capture the minds of customers. The core problem lies in the lack of a clear positioning strategy to guide all marketing, operations and brand development activities in a consistent and sustainable manner. Implementation results SEFA Media has accompanied 94farm in the process of comprehensive Brand Repositioning. We started by redesigning the identity system, clarifying the Brand Positioning as a companion in the journey of health care and enjoyment. From there, SEFA Media expanded the product structure around the core of “relaxation – beauty care – delicious”. The strategy is concretized into consistent communication activities, from social media content, packaging design to e-commerce site. In addition, the SEFA team also optimized the online sales system through SEO, helping 94farm achieve high rankings for key product keywords such as “beauty tea” after only a few months of implementation. Promotional campaigns on social platforms are designed to both increase revenue and increase brand popularity. As a result, 94farm not only affirms its position in the industry but also creates a solid foundation for sustainable development in the future. SEFA Media – Accompanying businesses on the journey of sustainable Brand Repositioning Brand Repositioning is a long journey, requiring perseverance, strategic thinking and practical implementation experience. SEFA Media becomes a strategic partner, accompanying businesses from planning to implementation. With a team of multidisciplinary experts, rich in experience and understanding of each industry, we are committed to building the most suitable strategy for long-term growth goals. SEFA Media is committed to

Marketing Strategy for the Pet Food industry: Breakthrough opportunities in the period 2025-2028

The pet food industry in Vietnam is entering a period of rapid growth, with the potential to create strong brands and a loyal consumer market. In this context, Marketing Strategy is the decisive factor to help businesses break through. SEFA Media, with many years of experience in the field of Marketing Strategy Consulting for specific industries, brings practical perspectives and different solutions to help businesses stand firm in the new competitive stage. Overview of the pet food market in Vietnam In just a few years, pet food has gone from being a supplementary item to becoming a real market. The increase in the number of pets in big cities, especially dogs and cats, has led to an increasing demand for specialized, convenient and nutritious products. According to a report by Mordor Intelligence, the estimated size of the pet food market will reach 222 million USD by 2029 with the average growth rate of this industry in Vietnam forecasted to reach 9.4% per year in the period 2024-2029. Consumer habits have also changed significantly. Pet owners are not only looking for food that meets nutritional requirements but also care about the origin of ingredients, brand values and accompanying care philosophy. This places new demands on product development and brand communication that cannot stop at just features but also need to create sustainable emotional connections. Impact of social factors Vietnam’s declining fertility rate has reached a historic low, with the total fertility rate falling to just 1.91 children per woman by 2024. Vietnam has one of the lowest fertility rates in Southeast Asia, lower than the regional average (2.0 children per woman). This is the result of complex factors: pressure on living costs, priorities for career development, and changing social perceptions among urban and higher-educated populations. In this context, pet ownership is increasingly becoming a notable emotional and cultural choice among young families. At the same time, the rapid development of the urban economy, independent lifestyle and emotional factors have upgraded the position of pets in the family. Pet care has become a symbol of care, responsibility and personal value. Customers are willing to pay more to ensure the health and happiness of their little “members”. Therefore, pet food brands need to build a profound Marketing Strategy, touch the emotions and affirm their own position in the lives of consumers. Marketing Strategy Consulting in specialized industries For specialized industries such as pet food, marketing strategies cannot be mechanically applied from standard models. Brand building and launching new products requires a multi-dimensional perspective, combining emotions, data and understanding consumer behavior. SEFA Media identifies this as an opportunity for brands to not only reach customers, but also become their companion in the pet care journey. Marketing Strategy Consulting for specific industries needs to be based on an understanding of the nature of the market: from separate distribution channels, multi-layered consumer behavior, to the role of the community in forming trust. Instead of following short-term trends, brands need to clearly position themselves, build a content ecosystem, and create consistent experiences at every touchpoint. Building an emotional-based brand Pet owners are not just customers. They are people who spend their emotions, time, and money to care for a family member. Therefore, effective branding strategies must tap into the emotions that form lasting bonds. SEFA Media recommends that brands build a close brand identity system, use positive images and convey real values. Successful campaigns are often associated with educational content, sharing stories between people and pets, or specific actions towards the community. This creates a loop of goodwill: from loving the brand, to spreading and returning to consumption. How to launch a new product effectively? Launching a new product in a niche industry cannot be done solely on advertising or promotions. The pet food market requires careful preparation from product positioning, distribution channel selection to communication strategy. A new product must answer two questions: Why should consumers change their habits? And what makes them trust in the first place? SEFA Media often advises clients to start from the pre-launch stage with awareness-building activities, combined with seeding by veterinary experts, reputable breeders or cat-loving communities. The official launch stage needs to focus on the actual product experience and collect feedback quickly. The key is to create a seamless consumer journey, so that customers can easily transition from trial to trust and return to buy again. Case study: Powercat with outstanding but new products for Vietnam Powercat is a typical example of applying flexible marketing strategies in a specific industry. Despite owning high-quality products and having been proven in many international markets, this brand has not yet created a clear momentum when entering the Vietnamese market. Communication channels, distribution and recognition were all built almost from scratch, requiring a methodical and different launch plan. SEFA Media has accompanied Powercat from the very first steps to redesign the market approach roadmap based on understanding Vietnamese customers. From product positioning, brand image creation to implementation of each marketing stage, all are localized to suit domestic consumer culture. New product thinking from customer insight Powercat understands that in the pet food industry, product quality is not enough to create a competitive advantage – the decisive factor lies in understanding pet owners. From the process of researching consumer behavior in Vietnam, SEFA Media realized that potential customers increasingly tend to consider pets as family members. They are not only looking for “good enough” products but also need specialized, scientific and transparent choices about origin. From there, the product strategy was built on the deep exploitation of the insight of “wanting to take care of pets as well as yourself”. The “Three NOs” formula is communicated as a commitment to responsibility and love, helping Powercat completely differentiate itself from competitors who are competing mainly through images or promotions. This is the starting point of a marketing strategy that is not simply introducing products, but accompanying consumers on their journey of caring for their cats. Implement a real brand positioning campaign With the advice of

MASTER CLASS PRO 2025: Business Strategy course exclusively for talented leaders from SEFA Media

MASTER CLASS PRO 2025 is an intensive training program designed by SEFA Media specifically for business leaders and senior managers who are looking for a real transformation in their business strategy. This is a comprehensive companion solution system that helps transform leadership thinking into concrete and sustainable actions in business operations. Management problems that businesses are facing Many Vietnamese businesses are growing at a rate that is not commensurate with their internal potential, and are even falling behind. This unfortunate situation is largely due to the lack of management thinking appropriate to the new context. The rapid development of the market, along with the pressure for continuous innovation, requires a synchronous strategy in both vision and implementation. Old thinking errors hinder growth Many leaders still operate by inertia, using past experience as a benchmark for all current decisions. Old models that helped businesses grow in the early stages are no longer suitable when the economic landscape, technology, and consumer behavior have changed significantly. Failure to innovate causes businesses to repeat old strategies, leading to lagging results. Instead of investing in internal capacity, many units only focus on expanding scale, increasing costs without increasing efficiency. This is the path to formal and unsustainable growth. Lack of comprehensive strategy across departments When parts of a business are not guided by a clear strategy, the system operates in a disjointed manner. Each department optimizes for its own goals, without understanding its role in the bigger picture, leading to wasted resources and operational conflicts. This situation often stems from the failure of leaders to build a comprehensive strategic map, or to communicate effectively to the team. Without a clear vision and a specific implementation system, businesses can easily fall into a state of stagnation and fail to break through in the acceleration phase. Current status of training in the market The demand for training for business teams and leaders is increasing, but the current market has not yet met real expectations. Most of the current courses stop at the surface, lack system and are not close enough to the internal challenges of each business. Lack of creativity and practicality in teaching Many training programs use old textbooks, one-way communication methods, and are not connected to practical situations. Students passively absorb knowledge and have difficulty imagining how to apply it to their own business environment. Insufficient training team expertise Most trainers in the market lack practical experience at the strategic level. They may be good at conveying theory, but have never faced complex system problems of enterprises in the transition period. Learners expect too much from trending courses Many business owners are caught up in temporary learning trends such as “millionaire thinking” and “new leadership” without clearly defining learning goals. This makes training expensive but does not bring real value. Theory does not go hand in hand with practice Most current courses do not have a training mechanism integrated into real work. Learners often only stop at the level of understanding, but are not specifically guided on how to implement it in their businesses, leading to knowledge not being converted into action. What does MASTER CLASS PRO 2025 do for business owners? There is no sustainable growth strategy if leaders lack the ability to transform thinking into a consistent and practical system of action. MASTER CLASS PRO 2025 is designed to remove the root causes of management bottlenecks, helping leaders review the operating structure and orient the organization on the right long-term development trajectory. Transforming thinking into concrete action Good leadership does not stop at thinking correctly, but needs to transform thoughts into effective actions throughout the entire system. MASTER CLASS PRO 2025 guides you on how to decompose goals into specific tasks, design performance metrics, and set clear implementation progress for each department. Through practical situations and modern management tools, the program helps learners build action maps in line with the set strategy, thereby improving implementation efficiency and comprehensive monitoring capabilities. Solving the problem of long-term growth Chasing short-term results causes many businesses to miss the opportunity to establish a solid foundation for development. MASTER CLASS PRO 2025 helps leaders identify the core elements that create long-term value, from cost structure, customer segmentation to team capacity. Through a systems approach, the program helps students build a growth roadmap linked to organizational capacity, ensuring scalability without sacrificing operational quality or losing financial control. Restructuring business strategy according to each business model There is no single formula for success for all types of businesses. MASTER CLASS PRO 2025 approaches each operating model specifically, from startups, family businesses to multi-industry corporations, to design strategies that are appropriate to the realities of each context. The in-depth and exclusive course system is the crystallization of strategic thinking and practical experience of the Master team at SEFA Media in areas such as Brand Strategy, Finance, Business, Data Analysis, Digital Marketing, Information Technology and AI. Only with a solid professional foundation can businesses effectively apply, create and manage strategies. Strategic alignment between leadership and implementation team The disconnect between high-level strategy and implementation is one of the main reasons why businesses are slow to develop. MASTER CLASS PRO 2025 guides leaders to build coordination mechanisms, internal communication, and control systems for goals both vertically and horizontally. The program helps leaders form a performance measurement system appropriate for each level, creating clarity in task assignment and improving coordination between departments in accordance with the set direction. Hands-on guidance through real-world cases from multidisciplinary experts Leaders need to be exposed to specific situations, instead of learning one-way theory. MASTER CLASS PRO 2025 offers practical training designed by SEFA Media experts, simulating management scenarios that occur in real business operations. Each module is accompanied by an expert advisor who provides feedback, corrects thinking, and supports the design of strategic solutions. This is a true “hands-on” process, helping learners build systematic decision-making capacity. Invest in yourself and your team’s internal strength with SEFA Media’s MASTER CLASS PRO 2025 program – where true leaders are equipped

Rethinking Marketing Strategy 2025: What do businesses need to stay ahead?

The year 2025 marks a turning point for the Marketing industry when technology, data and personalization become vital factors for every brand. The market is changing rapidly, customers increasingly expect to be understood and served in a unique way. In that context, businesses are forced to Rethink Marketing Strategy 2025 to adapt, break through and lead. Join SEFA Media in analyzing the trends shaping the 2025 Marketing market, and at the same time providing strategies to help businesses compete effectively and rise to the top! Why is Marketing Strategy in 2025 more important than ever? The year 2025 promises a technology-centric, customer-centric marketing ecosystem. Advances in artificial intelligence (AI), personalization, and data analytics are changing the way businesses connect with customers. In a rapidly changing landscape, customer expectations are rising. The ability to create a seamless, engaging experience will be key to staying ahead. Rethinking Marketing strategies in 2025 will become a decisive factor in whether a business can survive and develop in a volatile environment. Technological innovation and global trends towards sustainable development force businesses to not only adapt but also innovate to meet customer needs. Whether a small business or a multinational corporation, applying new marketing strategies and trends will help brands adapt and lead in the fierce competition of the digital age. Why is 2025 a turning point for Marketing? Marketing 2025 is the tipping point for revolutionary changes in the way businesses approach customers. The following four factors are reshaping the entire modern marketing mindset and strategy: Breakthrough technological progress 2025 will see the widespread adoption of technologies like artificial intelligence (AI), machine learning, and blockchain in marketing. These technologies enable businesses to automate processes, from behavioral analysis to content optimization, providing the ability to personalize customer experiences at an unprecedented scale. Marketing is no longer an emotional art, it is data science and technology. Fierce competition in digital space The digital space is increasingly crowded, with every business, from startups to corporations, increasing their online presence. In this context, only brands with breakthrough strategic thinking and the ability to innovate continuously can stand out, attract attention and retain customers. Customers at the center of every strategy Consumers increasingly want understanding, transparency and responsible brands. Factors such as sustainability, brand ethics and personalized experiences will become top criteria for choosing. Marketing 2025 requires businesses to build real relationships with customers based on trust and shared values. Data-driven decisions Data continues to be the “fuel” that drives all Marketing strategies in 2025. Businesses need to focus on in-depth analysis, exploiting user behavior and making quick, accurate decisions in real time. Units that master data will optimize resources, improve campaign performance and gain an advantage in the increasingly fierce competition. Shaping success with 5 core Marketing Strategies in 2025 In this context, businesses need to choose the right strategy to avoid falling behind in the digital transformation race. Below are 5 core Marketing Strategies that help brands successfully shape and maintain competitive advantages. Leveraging AI in Content Marketing and SEO In the context of Marketing 2025, AI has become an important tool for optimizing content and SEO strategies. Modern businesses are using AI to analyze search trends, identify potential keywords, and suggest topics that match user behavior. This saves time on manual research while improving the quality and visibility of content on search engines. In addition, AI supports the rapid creation of content that is relevant to the context and needs of users. However, the human element still plays a key role in editing, moderating and conveying brand messages in an emotional and consistent way. The combination of AI technology and human creativity is the key to mastering the content game in the Marketing 2025 era. Data-driven personalized marketing Modern customers expect highly personalized experiences. This requires businesses to maximize data from consumer behavior, interaction history, geographic location, and even user emotions on digital platforms. This not only helps optimize communication messages but also significantly increases conversion rates. For example, sending personalized emails with products that customers have viewed, or displaying website content based on their most recent visit, are effective ways to create deeper connections. The deeper the personalization, the higher the customer engagement with the brand, which increases loyalty and drives long-term customer value. Invest in high-quality content and UGC Content is still at the heart of every 2025 Marketing strategy, but it must be in-depth, useful and create real value for readers. Businesses need to invest in content research, convey clear messages and continuously update according to user needs. High-quality content not only helps increase organic traffic but also builds credibility and creates a brand impression in the minds of customers. Along with professional content, user-generated content (UGC) is increasingly popular because of its authenticity and ability to create a strong viral effect. Reviews, review videos, and real-life experience images from customers help promote purchasing decisions, strengthen trust, and encourage sharing behavior. The combination of UGC and branded content will be a sustainable formula for businesses to thrive in the digital age. Tap into Podcasts and Audio Content Podcasts and audio content are opening up a new approach in Marketing 2025. Instead of just reading or watching, users can now “listen” to brands through podcast channels while driving, exercising or working. This makes brands more approachable, conveying stories and messages in a more natural, easy-to-consume way. Podcasts also help repurpose content effectively by extracting key ideas into blog posts, short clips, and sharing on social networks. In Marketing 2025, brands that know how to build their own style through audio content will have a great advantage in building a loyal following and creating deep brand emotions. Applying AR, VR in brand experience AR (Augmented Reality) and VR (Virtual Reality) are gradually becoming strategic tools in enhancing user experience. Thanks to this technology, customers can directly interact with products or services in a virtual environment. This helps them make purchasing decisions more easily, while creating a strong impression of the brand’s creativity and pioneering spirit. For

SEFA Media paves the way for experts and business leaders to rise in a new era of growth

As the country enters the era of growth as General Secretary To Lam emphasized, each enterprise and each leader must also ask themselves big questions about their own role, position and adaptability. In that flow of movement, restructuring is no longer a tactical choice, but becomes a core strategy to pave the way for sustainable development. With the vision of accompanying enterprises and experts in specific industries, SEFA Media is a pioneer in applying technology in comprehensive, innovative and creative solutions to accompany enterprises in building sustainable brands in the new era. Restructuring is an irreversible trend in the era of mobility In the context of the Vietnamese economy entering a new growth period with strong endogenous momentum, restructuring is no longer a temporary solution, but an inevitable trend for all organizations, especially in the post-crisis period and comprehensive digital transformation. SEFA Media, as a strategic consulting unit for businesses in specific industries, sees this as a pivotal moment for businesses not only to survive, but also to comprehensively upgrade their internal resources and operating models. As the country changes, businesses cannot stand still General Secretary To Lam’s speech on the era of rising up is not simply a national strategic message, but a call to each enterprise and each leader to correctly perceive the changing context. As the State advocates innovation in leadership thinking, modernizing the public administration system and promoting digital transformation on a large scale, enterprises need to demonstrate their adaptability through concrete actions. In particular, restructuring becomes a vital requirement. SEFA Media – Vietnam’s leading agency in Brand Strategy Consulting and Comprehensive Marketing and Business Solutions, has found that many Vietnamese businesses are still maintaining a management model based on old experience, lacking flexibility in operations and slow to update modern organizational thinking. As a result, when the market changes, businesses are easily “left behind” by outdated models, while more agile competitors capture new market shares with smarter organizational structures. Restructuring is a prerequisite to unlocking growth potential In the practical projects at SEFA Media, many businesses come to us after investing in communications, technology or recruiting senior staff, but still cannot create real growth. The reason lies not in the lack of resources, but in the internal structure that is no longer suitable to effectively promote those resources. Restructuring here is not just about “replacing people” or “cutting costs” but the journey of redesigning the way businesses create value from strategy to execution. A system that can optimize team capacity, shorten decision-making time, increase market response speed and retain new talent is the right system for the 2025-2030 period. SEFA Media is currently accompanying many Vietnamese businesses on this journey, not only with a consulting mindset, but also with proven strategic methods and tools through highly specific industries. Building new systems is at the heart of modern restructuring thinking Restructuring is not just a concept of reorganizing the apparatus, but a strategic approach to redesigning the entire operating system from the organizational structure, information flow, to the way of making decisions and organizing daily work. In the digital age, a modern operating system needs to ensure the ability to adapt quickly, react accurately and continuously learn from real data. SEFA Media approaches restructuring thinking not as cutting but as upgrading, which means redesigning the system based on long-term growth potential instead of dealing with short-term problems. Many businesses, when embarking on a restructuring journey, often start by changing leadership, merging departments, or reducing operating budgets. But if they stop there, these changes can easily fall into a state of formality and are difficult to maintain results. An organization can only truly operate again when the way information is circulated, decision-making, and coordination between departments is systematically and scientifically redesigned and consistent with the new strategic direction. SEFA has worked with businesses in the manufacturing, service, technology and education sectors where restructuring requires addressing multiple layers of systems at the same time: technical, administrative and cultural. We have found that no “copy-paste” system is effective. Each organization needs to have its processes, structures and goals tailored based on internal data and specific industry characteristics. This is something that only units with in-depth consulting capabilities and a deep understanding of the specifics of the Vietnamese market can do. A modern organization cannot develop if it only invests in technology and forgets the human factor. A new system needs to be designed in a synchronous direction, with reasonable delegation of personnel, flexible work processes and support tools selected based on clear goals, not technology trends. Every decision in the system must help the business operate more effectively, not create additional administrative burden. SEFA Media does not stop at strategic consulting but also accompanies the implementation of each link in the new system from designing the organizational model, consulting on suitable management software, to training the team according to the new workflow. It is the synchronization from strategy to implementation that helps the businesses we support avoid the situation of “form conversion”, which means only changing the name of the department but not changing the operational mindset. SEFA Media builds internal strength, elevates Vietnamese brand value in the new era In the era of knowledge-based operations, restructuring cannot be separated from human capacity renewal. No matter how advanced a system is, it cannot operate effectively if the internal team still maintains the old mindset and old methods. SEFA Media believes that all sustainable transformations start from learning, learning to understand correctly, do correctly and make the right decisions. Therefore, we consider upgrading internal capacity as the core of all new-age organizational development strategies. SEFA Media accompanies businesses in learning, training, and applying new capabilities to restructuring The idea of “learning goes hand in hand with practice” was emphasized by President Ho Chi Minh right from the early days of nation building. Today, in the context of a constantly changing market, that spirit needs to be concretized in each organization. Not everyone needs to become an expert, but every employee

SEFA Media leads Businesses toward exclusive Brand Strategies success for 2025-2028

Modern Brand Strategy cannot be separated from the social context and consumer behavior. With experience in market research and practical implementation in many specific industries, SEFA Media believes that 2025 – 2028 will be a pivotal period, where brands not only need to be creative but also need to adapt quickly and stick to core values. The three major trends below are reshaping the way businesses approach, position and build brands in the domestic market. Vietnamese consumers’ behavior and expectations are constantly changing The Vietnamese consumer market is witnessing a strong shift, especially from Gen Z, who are the customer groups that have a great influence on new consumer trends. They are not only interested in products, but also require brands to demonstrate social stance, cultural identity and empathy in life values. According to a McKinsey report, 63% of Gen Z are willing to boycott brands if they detect dishonesty or inconsistency with their ethical values, and they also appreciate brands whose marketing campaigns reflect their cultural diversity and life values. SEFA Media believes that this is the stage where businesses need to restructure the entire brand experience from products, services to communication approaches and content. Businesses cannot rely solely on emotions or large budgets, they need a brand strategy built on user data, domestic consumer behavior and new standards in customer experience. Digital transformation becomes the core infrastructure for every Brand Strategy If businesses previously viewed digital transformation as a separate technology trend or project, it is now a vital infrastructure for brands to have an effective presence. From the way customers access information, interact with products, to shopping behavior and feedback, everything happens on a digital platform. A brand that is unable to analyze behavioral data, manage cross-channel experiences or optimize messages for each digital touchpoint will quickly be left behind. SEFA Media integrates technology in the entire chain of Brand Strategy Consulting solutions, from analyzing market data, user behavior to measuring the effectiveness of each implementation stage. With systemic thinking and practical tools, we help businesses turn digital transformation from a vague goal into a specific operating platform, supporting continuous brand growth. Domestic consumer culture requires brands to express clear identity Vietnamese consumers today tend to choose brands that reflect their cultural values, lifestyles and personal identities. This places a new requirement: brands must not only say the right thing but also live up to their promises. SEFA Media has accompanied many Vietnamese brands in building brand messages that are suitable for the cultural context of each region. Instead of using mass messages, we propose a brand model that is flexible and adaptable, but still maintains a consistent core. That is the way for businesses to create a real emotional connection with the market. SEFA Media proposes 3 core elements in modern Brand Strategy Instead of following short-term brand trends, businesses need a consistent, in-depth, systematic and adaptable strategic framework. Based on dozens of practical projects in the Vietnamese market, SEFA Media proposes three fundamental elements in a modern brand strategy. This is the framework that helps businesses not only attract attention, but also maintain the trust and loyalty of target customers. Brands need to reflect humanity, not just business Businesses can invest in technology or have huge media budgets, but if the brand doesn’t feel personal, transparent, and authentic, it will be difficult to retain customers. Empathy, consistency, and accountability are three criteria that modern consumers are particularly interested in. SEFA Media advises on building a brand strategy based on the human element, from brand voice, representative image, to how the brand responds to user feedback. This is the foundation for the brand to not only be known, but also trusted and loved in the long term. Brand strategy needs to be integrated long-term with product and operational strategy Many businesses make the mistake of separating branding from product strategy or operations. This results in a mismatch between the brand image and the actual customer experience, creating the risk of losing market trust. SEFA Media helps businesses align their three pillars: product, operations, and brand. Through an integrated consulting system, we clearly identify what a business’s true point of differentiation is, and how to consistently communicate it from production to marketing. This is how brands create true, uncopyable competitiveness. Quick response is the new era brand strategy advantage In a constantly changing market, brands cannot operate in a rigid model. Today’s consumers expect brands to listen quickly, respond promptly and adapt continuously to changes in needs, behaviors or social trends. SEFA Media values flexibility in brand strategy. We advise businesses to establish a two-way feedback mechanism between the brand and consumers, build a process to update content, messages and images in a sensitive manner while still adhering to the overall direction. It is this flexible adaptability that helps brands maintain connection and create sustainable value in the long term. What do Vietnamese businesses need to build a deep and sustainable brand? A sustainable brand cannot rely solely on good communication or a good image. What is more important is how the brand is built from the inside out, able to evolve over time and remain relevant to the target market. Brand vision needs to be concretized into an implementation strategy In many businesses, brand vision is often built very systematically but stops at the declaration level. To create practical value, vision needs to be concretized into clear, measurable action plans that closely follow the actual operations of the business. SEFA Media helps businesses identify strategic priorities, set brand goals related to market share, customer retention rates or recognition in specific industries. From there, all activities from products, sales to communications are unified according to the same long-term development direction. Organizational strength determines the brand’s ability to reach far No matter how strongly a brand is communicated, if it lacks internal operational capacity, it will soon be limited in scale and market share. On the contrary, a business with a solid internal system will easily expand its

SEFA Media – Leading Brand Strategy Agency in Hanoi

In a competitive business environment, Brand Strategy becomes a vital factor to help businesses create sustainable competitive advantages. In Hanoi, the demand for Brand Strategy Consulting is increasing as businesses want to clearly position their brands and attract target customers. SEFA Media , with over 9+ years of practical experience through over 6,000+ successful projects, is the top choice for many large and small businesses. The following article by SEFA Media will analyze common challenges when building a brand and the reasons why SEFA Media is trusted as the leading Brand Strategy Consulting unit in Hanoi! Brand Strategy – a vital “weapon” in the battle to conquer the market In an increasingly competitive business environment, having a good product or a reasonable price may not be enough for a business to retain customers. As market choices become more homogeneous, what makes the difference is how a brand positions itself in the minds of consumers. Brand Strategy acts as a compass to help a business clearly convey its core values, identity and mission. This is the foundation for a brand to build trust, promote engagement and create value beyond product features. Not only targeting external customers, Brand Strategy plays a key role in shaping internal culture and long-term strategy. A clear Brand Strategy helps businesses identify their central goals, thereby synchronizing communication messages, orienting marketing activities and optimizing the customer experience journey. At the same time, it helps the human resources team understand the role and value they are contributing, creating sustainable work motivation and increasing consistency in the way the brand operates. Common challenges businesses face when building a brand Building a Brand requires a careful investment in strategy, resources and continuous innovation. This process is often challenging due to fierce competition, market fluctuations and increasingly demanding customer demands. Lack of overall Brand Strategy Although many businesses have realized the importance of branding and have begun to invest systematically, in reality, most still lack a clear and long-term overall Brand Strategy. The lack of strategy makes communication and marketing activities inconsistent and difficult to make an impression on the market. Some businesses only focus on products without linking branding to an overall management strategy, leading to ineffective branding. Limited resources – a difficult problem for businesses The investment costs for brand identity, communication, protection and market development are not small, especially for small and medium enterprises. Many enterprises have only registered for domestic trademark protection and have not yet expanded to the international market. The high input costs while the effectiveness is often only evident after a long time are barriers that make many enterprises hesitant. Lack of consistent communication implementation Brand building cannot be separated from communication activities. However, many businesses have not implemented communication in a synchronous and systematic manner. The brand is still vague in the minds of consumers due to lack of consistency, the image and message are not conveyed strongly, continuously and through the right channels. Some brands have good value but are not promoted effectively, making it difficult to position. Moreover, many businesses still have the mindset of “good products for export, bad products for domestic sale”, not paying due attention to building domestic brands – a sustainable foundation for long-term brand positioning. Increasingly fierce competition at home and abroad In the context of integration and expansion of new generation FTAs, Vietnamese enterprises are facing many international brands that have established a position and superior financial capacity. Enterprises that do not invest in their brands will easily be eliminated. Meanwhile, consumer demands are increasingly strict, not only in terms of quality but also in terms of brand value, experience and trust. This forces enterprises to constantly innovate, improve quality and build an integrated brand ecosystem. SEFA Media – Leading Brand Strategy Consultant in Hanoi SEFA Media is one of the leading pioneers in the field of Brand Strategy in Hanoi, trusted by thousands of large and small businesses nationwide. With more than 8 years of practical experience, we have accompanied many Vietnamese brands to clearly define their identity, enhance their value and gradually affirm their position in both domestic and international markets. SEFA Media is committed to providing comprehensive Brand Strategy solutions, suitable for each business’s characteristics and business goals. Why is SEFA Media considered the leading Brand Strategy Consulting unit in Hanoi? Team of experienced experts SEFA Media owns a team of 80+ Brand Strategy Consultants with extensive knowledge and practical skills in the fields of Marketing, Branding, Media Management and Market Analysis. With practical experience and creative thinking, SEFA Media offers practical strategic solutions, helping businesses clearly position themselves and increase their competitive advantage. Methodical and flexible strategic consulting approach SEFA Media builds Brand Strategy based on thorough market research, competitor analysis, deep understanding of target customers and the business’s vision and mission. Each strategy is designed separately, suitable for the industry, scale and development goals of the business, helping to develop a sustainable brand in a volatile business environment. Comprehensive solution from building to developing Brand Not only stopping at Brand Strategy Consulting, SEFA Media also provides synchronous support services such as brand identity design, media content development, Digital Marketing implementation, building a sustainable brand ecosystem and measuring campaign effectiveness. This ensures that the strategy is implemented consistently and brings optimal results. With the mission of “Elevating the value of Vietnamese brands”, SEFA Media wishes to become a leading companion to help Vietnamese businesses build sustainable brands and reach out to the international level. We believe that a clear and effective Brand Strategy not only helps businesses improve their competitiveness but also builds strong trust and develops sustainable brands in a volatile business environment! > See more: Exclusive Brand Strategy Consulting Solution from SEFA Media For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia

SEFA Media – Leading Brand Strategy Agency in Da Nang

In the context of the increasingly competitive Da Nang market, many local and international businesses are “betting” on brand strategy to differentiate themselves and capture the minds of customers. SEFA Media is a reliable partner, not only because of its creativity but also because of its ability to build a thorough, in-depth Brand Strategy that is consistent with the long-term development orientation of the business. Da Nang – The new economic hub of Central Vietnam In the picture of economic development in the Central region, Da Nang has affirmed its position as a dynamic economic center and become an ideal destination for large-scale brands looking for sustainable growth space. According to a report from the City Statistics Office, in 2024, Da Nang’s GRDP is estimated to reach more than 151,300 billion VND, an increase of 7.51% over the same period last year, of which the service sector accounts for more than 71% of the total structure, showing a strong shift to industries that require deep investment in branding and customer experience. In addition, with more than 40,000 operating enterprises and a total registered capital of over VND 257,000 billion by the end of 2024, Da Nang is not only an ideal place to start a business but also a place where national and regional brands choose as a strategic “launch pad”. In that context, a market gap has emerged: many large-scale enterprises, inter-regional corporations, and brands with a vision to expand nationally or globally are looking for true Brand Strategy consulting partners. Units that not only promote, but also accompany enterprises in building internal brand capabilities, from positioning strategies, multi-touchpoint identification systems, to standardizing experiences and long-term oriented communications. Da Nang enterprises and the Brand Strategy problem: What are the biggest barriers? Businesses in Da Nang are facing an important crossroads in their journey of brand development, as the market increasingly demands sophistication in building and managing brand value. However, in addition to great opportunities, many businesses still face significant challenges in forming a systematic and effective brand strategy. Brand mindset not aligned with long-term strategic vision Despite growing rapidly in scale, many Da Nang businesses still approach branding as a communication activity such as logo design, identity development, fanpage building, etc. instead of as a strategic structure to help businesses differentiate and build long-term brand equity. Brand Strategy is often integrated into the Marketing plan, lacking an independent role in the overall development direction. As a result, the brand lacks core identity, is inconsistent between communication and experience, and fails to create sustainable connections with customers. Lack of real market data and customer insights Many businesses, even those with great potential, still build their brands based on subjective feelings and experiences. The lack of market research, industry analysis, customer segmentation and competitive assessment leads to brand positioning strategies that do not closely follow actual needs and behaviors. Meanwhile, the consumer experience in Da Nang is increasingly complex and fragmented. Especially when the city is both local (intra-regional) and a hub for receiving visitors (tourists, population shifting from the North/South). Without accurate and real data, brands cannot “anchor” in the minds of consumers. Changing business environment and macro impacts Da Nang is entering a period of strong transformation from a tourism and service city to a key economic center of the Central region. However, this process also entails many macro variables that directly affect the way businesses shape and operate their brands. From policies to promote public-private investment, smart city planning, to the wave of supply chain shifts and the trend of “greening” the economy, businesses are forced to adapt quickly if they do not want to be left behind. At the same time, pressure from national and international brands entering the market, along with changes in consumer behavior after COVID-19, are making the competitive environment more fierce than ever. In this context, branding cannot be based on emotions or short-term solutions. Businesses need a solid brand strategy foundation designed to flexibly adapt to external fluctuations while maintaining their own identity and long-term competitive advantage. Lack of a reputable Brand Strategy partners One of the biggest challenges for businesses in Da Nang in the journey of building a brand is the scarcity of partners with in-depth strategic consulting capacity. Most of the current market still focuses on providing image design services, running communications or implementing campaigns, while lacking units with the capacity to accompany from the research stage, analyzing business models to creating a positioning system and implementing a comprehensive Brand Strategy. SEFA Media – Leading Brand Strategy consulting unit in Da Nang In a highly competitive market and constantly changing consumer behavior, businesses cannot rely on short-term communication solutions to build their brands. What is needed is a partner with strategic vision, multi-dimensional implementation capabilities, and a deep understanding of the business structure and regional market. That is also the reason why SEFA Media is chosen by many major brands. As a leading Strategic Agency , SEFA Media approaches branding as a systematic development structure. From market research, business model analysis, brand positioning, brand ecosystem development, to designing an integrated communication strategy aimed at long-term effectiveness. SEFA’s difference comes from its ability to: Transform data into clear strategic direction, applying international thinking frameworks suitable for the characteristics of the domestic market Combining systems thinking with localized flexibility helps brands maintain their own identity while effectively adapting to local business contexts. SEFA Media brings together a team of experts who are trained and professionally developed in Brand Strategy, integrated communications, consumer behavior research, visual experience design, and brand culture building. Key members all have experience in consulting or implementing projects for domestic and international brands in many fields such as F&B, retail, real estate, education, and technology, etc. All of our solutions are aimed at creating a brand that is sustainable, has the ability to lead the market, and is consistent with a long-term business strategy. Instead of providing attractive designs or slogans in the short term, SEFA Media focuses

Forex investment amid a weakening USD: Opportunities and Challenges

The prolonged weakness of the US dollar is reshaping the global foreign exchange market landscape. In this context, instead of only seeing risks, savvy businesses can exploit strategic opportunities to optimize cash flow and increase profits from Forex Investment activities. Join SEFA Media in analyzing the opportunities and challenges of a weakening USD, as well as providing Forex investment strategies in the current volatile context! USD plunges, Forex market fluctuates The US dollar is facing a clear weakening trend, having fallen 8.4% since the beginning of the year by the end of May 2025 (according to Reuters). The main reason is the US Federal Reserve (Fed) loosening monetary policy, falling interest rates and concerns about the long-term fiscal situation of the US. This fluctuation has directly affected the financial and strategic activities of many businesses operating in the fields of import and export, foreign exchange investment and exchange rate risk management. For importers, a weaker USD could increase input costs if contracts are signed in other strong currencies. Conversely, for exporters to the US market, a weaker USD could reduce the purchasing power of US customers, leading to a risk of revenue decline. In addition, companies with loans or investments in USD should also be wary of the risk of rising exchange rates and the impact on financial statements. With the USD continuing to be unpredictable, it is important for businesses not to act emotionally. Staying up to date with market data, monitoring monetary policies from major central banks and incorporating internal analysis will help make appropriate investment decisions and cash flow adjustments. Instead of avoiding risks, now is the time for companies to think more strategically about financial management and foreign exchange investments. Opportunities for foreign exchange investors when USD depreciates As the world’s reserve currency, any fluctuations in the USD will have a ripple effect on other major currencies. However, instead of looking at risks alone, businesses should look for strategic opportunities to optimize cash flow and preserve asset value. Take advantage of the trend of other strong currencies When the USD weakens, other currencies such as EUR, GBP, JPY, AUD usually strengthen. Businesses can take advantage of this trend to optimize profits from currency pairs such as EUR/USD, GBP/USD, AUD/USD. A thorough analysis of the economic, political factors and monetary policies of the countries involved is necessary to make accurate investment decisions. Advantages of trading cross currency pairs Trading cross currency pairs such as EUR/GBP, GBP/JPY, AUD/JPY helps businesses minimize risks related to USD. These pairs are often highly liquid and volatile, creating attractive profit opportunities. However, businesses need to pay attention to factors that affect the exchange rates of these pairs, such as interest rate differentials and the economic situation of the countries involved. Trend trading strategy Trend trading strategies help traders take advantage of market momentum when the USD weakens by following the main uptrend or downtrend. Technical analysis tools such as Moving Averages, RSI and MACD help identify effective entry and exit points. At the same time, combining fundamental analysis of monetary policy and economic conditions helps forecast large fluctuations and avoid unexpected risks. Challenges and strategic solutions for businesses when investing in foreign exchange The volatility of the foreign exchange market is both a time to open up many attractive investment opportunities and to pose many challenges for businesses. To make the most of the potential from exchange rate fluctuations, businesses need to clearly identify the risks that may arise and prepare appropriate response strategies. Geo – Repositioning the market geographically Businesses need to update the market map according to the new district/county, understand the progress of administrative conversion to choose the right strategic location. Placing a point of sale in an area about to be upgraded to an urban area will bring pioneering advantages and high brand recognition. Risk of sudden cash flow reversal With the USD on a weakening trend, many businesses may see this as a clear and long-term trend. However, this could change abruptly if the US Federal Reserve signals an earlier-than-expected interest rate hike or a tightening of its balance sheet. Geopolitical factors such as military conflict, economic sanctions or financial crises can all cause global cash flows to fluctuate. Businesses should not bet their entire forex strategy on a single scenario. Instead, they need to build alternative scenarios, constantly updating information from FED meetings, US economic reports and geopolitical events that can change the structure of the currency market. Risks from leverage and poor capital management Financial leverage is a typical tool of foreign exchange trading, allowing investors to control trading volumes much larger than their actual capital. However, for businesses that are not specialized in finance or do not have an internal control system for investment activities, the use of high leverage can turn into a double-edged sword. In today’s volatile market, even a small adverse movement can cause an account to be “margin called”, leading to uncontrolled losses. Failure to establish clear capital management rules such as the ratio of investment capital to total assets, maximum stop loss or optimal trading volume will make the business susceptible to liquidity risk. Businesses should approach foreign exchange trading as an extension of their high-risk investment portfolio. They should identify fixed investment budgets, separate from working capital, and establish strict risk management standards, including loss warning systems and regular internal audits. FOMO psychology, investing with the crowd In the context of a weakening USD, the foreign exchange market often sees “opportunistic” trading signals, which are spread rapidly through financial forums and investment groups. This can easily create a FOMO (Fear of Missing Out) mentality even in businesses with financial decision-making teams. When FOMO prevails, businesses tend to make hasty decisions, following trends without thorough analysis. In a volatile foreign exchange environment, making decisions based on emotions is a big risk, which can lead to significant financial losses and strategic reputation. To control risk, businesses need to establish a data-driven decision-making process that combines technical analysis, fundamental analysis, and

Northern Market expansion 2025: Adaptive Business Strategy aligned with the new Administrative Map

In the context of Vietnam restructuring its regional development space, the adjustments to administrative boundaries in the North from 2025 are becoming a macro factor that directly affects business planning, business strategies, as well as the way businesses approach and serve local customers. Many businesses have gone in the wrong direction when applying the deployment model from the South without understanding local characteristics, consumer behavior and the new administrative structure. Below is an in-depth analysis of the Northern Business Strategy from SEFA Media , helping businesses have the most comprehensive and updated view when expanding the market in this key Northern region. Administrative restructuring: Macro factors shaping local Business Strategy Vietnam will officially have 34 provinces and centrally-run cities from June 12, 2025 after the 15th National Assembly passed a Resolution on the arrangement of provincial-level administrative units. These new administrative units are expected to officially begin operating from July 1, 2025. Changes in administrative boundaries are a clear sign that the State is reshaping the regional development space to optimize management efficiency and resource allocation. If businesses correctly identify the timing and scale of change, they will have the opportunity to reposition their business strategies towards deep localization and operational optimization. In the North, a series of districts in Hanoi such as Hoai Duc, Dong Anh, Gia Lam, Thanh Tri are in the process of being converted into districts, while many proposals to merge small-sized or bordering provinces into one administrative hub are being researched and tested. These changes are not simply administrative adjustments, but have a profound impact on the organization, population distribution, urbanization rate and consumer behavior in neighboring areas. This is the stage where businesses need to rethink their entire business strategy: from market planning, point of sale selection, brand communication to operating mechanisms and distribution system management. Strategic changes Businesses need to consider when implementing in the North In the process of geographical transformation, businesses need to redefine their approach to the market. From a strategic perspective, there are at least 5 major pillars that any unit needs to review and adjust. Re-analyzing market structure according to new boundaries Dividing the market according to the old administrative map is no longer appropriate. Upgraded administrative units will lead to rapid infrastructure development, a sharp increase in mechanical population, and corresponding changes in consumer demand. Enterprises need to re-analyze the market according to new residential clusters, using the adjusted district/county map as a basis for determining investment priorities. Brand positioning needs deep localization Brand communication cannot be applied in a general way. Especially in the North, consumers value prestige and local spirit, so localization in brand messages and images becomes a crucial requirement. Consumers in the North, especially in satellite cities around Hanoi, tend to be cautious, thoughtful and value prestige, commitment and transparency. A brand that wants to make a mark needs to adjust its message, image and communication activities to be close to the local culture and consumer psychology. Restructuring distribution channels and administrative licensing Administrative changes mean that business operations need to be reviewed. This is not just about updating legal documents, but also an important step to maintain business continuity in key areas. Administrative mergers can lead to changes in licensing procedures, branch or showroom locations. If not updated in time, businesses may encounter legal barriers, slow down operations or even be forced to temporarily suspend distribution. Therefore, reviewing and standardizing legal information according to new territories is an urgent requirement in the expansion strategy. Anticipate consumer trends in new regions New administrative maps always go hand in hand with regional planning maps. Understanding this trend will help businesses position themselves at the right time and strategic location to expand their market share. Boundary adjustments always go hand in hand with re-planning of core zones – buffer zones – fringe areas. Smart businesses need to proactively anticipate new residential clusters, rapidly urbanizing areas and developing commercial infrastructure. This is the golden time to capture market share early, before the market enters a period of fierce competition. Standardize multi-point operations in the distribution system Multi-branch operations become more complex in a context of constantly changing administrative maps. To avoid disruption and loss of control, businesses need to implement appropriate governance models. When operating in multiple administrative units, businesses need flexible management systems to avoid overlapping locations, duplicate costs, or lack of data control. Applying multi-branch operating models and centralized management is the key to maintaining efficiency and sustainable scalability. Exclusive flexible and adaptive Northern Business Strategy model from SEFA Media In the context of a fragmented and administratively reorganized market, the exclusive G5 model developed by SEFA Media will help businesses establish a systematic business strategy, quickly adapt to changes and aim for sustainable growth. Geo – Repositioning the market geographically Businesses need to update the market map according to the new district/county, understand the progress of administrative conversion to choose the right strategic location. Placing a point of sale in an area about to be upgraded to an urban area will bring pioneering advantages and high brand recognition. Gap – Detecting demand gaps in newly urbanized areas Not only looking at population potential, businesses need to clearly identify gaps in the service ecosystem of each new area. This is the basis for making decisions to develop appropriate product portfolios. Merger areas often have a lag between population growth and the presence of modern commercial services. Businesses should survey consumer behavior to identify product and service gaps and penetrate early. Gain – Maximize your first-mover advantage with a localized campaign Short-term growth is not enough to build a position. Businesses that want to lead need to form deep connections with their communities through strategic engagement activities. A strategy to capture new markets should be accompanied by local PR activities, community-engaging CSR programs and friendly communication. This is a quick and sustainable way to build trust with customers in new areas. Grow – Growth planning according to regional planning progress Not all regions grow at

Achieve outstanding success with the leading Project Management consulting firm

Project Management is a strategic factor that determines the success of a business in a volatile business environment, where efficiency, accuracy, and long-term vision become the guiding principles to overcome competition. An excellent project management system not only optimizes resources but also eliminates risks, shaping a sustainable development roadmap for the organization. In this article, SEFA Media will clarify the nature of project management and the indispensable role of a professional consulting unit in the journey to create success for a business project. Core values of Project Management Project Management is the delicate combination of strategy, resources, and time to realize specific goals within the budget and optimal quality. It is not just a technical process but an art that requires perfect coordination between people, technology, and strategic vision. An excellently managed project not only ensures outstanding performance but also optimizes resources, minimizes risks, and creates the premise for long-term development of the business. Project management is the backbone of any organization aiming for sustainable success. It provides clarity in direction, efficiency in resource allocation, and the ability to anticipate potential challenges. Furthermore, a well-structured project management system promotes internal transparency, strengthens coordination between departments, and enhances brand reputation in the market, creating a solid foundation for businesses to go further. Why do businesses need to work with a reputable Project Management consulting unit? In the context of increasingly complex projects requiring multi-dimensional coordination, a professional project management consultancy is not only a solution but also a strategic factor to ensure outstanding success. Optimize resources and minimize risks A professional project management consultancy brings an objective perspective and in-depth expertise, allowing businesses to anticipate and mitigate potential risks before they become problems. Through strategic analysis and meticulous planning, they ensure resources are used efficiently, minimizing waste in time, costs, and manpower. The result is projects that are delivered with optimal precision, delivering superior value at every stage, from inception to completion. Strategic vision leads the future More than just project execution, a world-class Project Management Consulting firm provides strategic solutions, turning each project into a significant step in the long-term development journey of the business. By integrating strategic thinking with advanced management methods, they not only ensure that the project achieves its goals, but also contribute to enhancing the brand and strengthening its competitive position in the market. This is especially important in industries that require constant innovation and the ability to adapt quickly. Ensure progress with superior efficiency Time is of the essence in any project, and a professional consultancy ensures that progress is maintained without compromising on quality. Using advanced management tools and strict monitoring processes, they ensure that every milestone is met on time, while optimizing operational efficiency. As a result, the business not only achieves project goals but also builds credibility and trust in the eyes of partners and customers. SEFA Media – Vietnam’s leading Project Management Strategy consulting partner In a competitive market, choosing a reliable consulting partner is a decisive factor for the success of a project. SEFA Media, as a leading strategic consulting firm, affirms its superiority through top-notch expertise, innovative thinking, and commitment to creating sustainable value. Pioneering heritage and leading expertise With 8+ years of leadership in project management consulting, SEFA Media has a solid legacy of expertise, built on thousands of multi-industry projects nationwide. Our team is constantly innovating, applying the most advanced management methods to ensure that each project is implemented with optimal accuracy and efficiency. Our deep understanding of the market and ability to adapt quickly make us the ideal strategic partner for any business aiming for sustainable success. Multidisciplinary team of experts SEFA Media’s excellence is shaped by a multidisciplinary team of experts, where outstanding minds in project management, marketing, and digital technology converge. We not only focus on completing projects but also create long-term strategies, helping businesses consolidate their position and expand their influence in the market. Sharp strategic thinking and the ability to integrate areas of expertise allow SEFA Media to provide comprehensive solutions, meeting all the challenges of modern businesses. Integrated Technology and Marketing Strategy solutions SEFA Media redefines project management consulting by integrating cutting-edge technology tools with cutting-edge marketing strategies. We use modern project management systems, from real-time progress tracking software to in-depth data analytics, to ensure every decision is informed. At the same time, the combination of marketing strategies such as SEO, Content Marketing, and Branding helps to elevate the value of projects, create an impact beyond the initial goals and position the business in a leading position. Committed to absolute transparency and personalization At SEFA Media, each project is a bespoke journey, tailored to the specific needs and goals of each business. We place transparency at the heart of our work, providing detailed, real-time reports to keep our clients informed of progress and results. This commitment, combined with our ability to personalise solutions, ensures that each project not only delivers optimal results but also delivers lasting value, helping businesses reach new heights. Project Management is the compass that guides businesses to overcome challenges and reach success milestones in a volatile business environment. As a leading Project Management Consulting unit, SEFA Media provides sophisticated and comprehensive solutions, helping businesses optimize efficiency, minimize risks, and build sustainable brands. With the mission of accompanying Vietnamese businesses to reach international standards, we are committed to turning every strategic vision into reality with the highest professionalism and class! > See more: https://sefamedia.vn/giai-phap/van-hanh-thue-cho-du-an/ For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia

Seafood industry Marketing Strategy 2025: Staying ahead through agility

Vietnam’s seafood industry is witnessing a spectacular recovery with soaring export turnover, opening up many new opportunities for businesses. Modern marketing in this industry requires a flexible combination of digital transformation, in-depth content, traceability and sustainable brand positioning. Below is an expert perspective from SEFA Media analyzing the prominent trends in 2025 and suggesting Marketing strategies for the Seafood industry. What does the positive start of the first quarter of 2025 reveal for the seafood industry? Entering 2025, the Vietnamese seafood industry has had an optimistic start. In the first quarter alone, seafood export turnover reached 2.45 billion USD – an increase of 26% over the same period last year. This is a signal that the market is recovering strongly after the gloomy period of 2023 – 2024, opening up a huge space for businesses to upgrade and reposition their marketing strategies. So what does this lucky start reveal for the next 3 quarters in 2025 for the seafood industry? As a Marketing Agency, SEFA Media will predict upcoming trends, from which businesses can flexibly adjust their marketing strategies. Opportunity to expand global market In the first quarter of 2025, Vietnam’s seafood industry recorded a strong recovery from major export markets such as the US, EU and China. This is an important opportunity for businesses to increase their international presence. To take advantage of this opportunity, businesses need to promote marketing on global platforms such as B2B e-commerce platforms like Alibaba, and international Google Ads. In particular, multilingual SEO will be an indispensable tool to increase the ability to reach customers from potential markets. Opportunity to position premium products The strong growth of products such as shellfish and crabs shows that consumer trends are shifting from low-cost products to high-quality, value-added items. Vietnamese seafood businesses need to focus on positioning their products as premium, emphasizing quality, origin and processing. Marketing at this stage needs to build a strong product story, competing not only on price but also on differentiated values such as sustainability, food safety and superior quality . Transparency and traceability are imperative In a context where consumers and international partners are increasingly concerned about product quality, traceability and transparency of processing become decisive factors in purchasing decisions. Seafood businesses need to integrate international certificates such as ASC, BAP, HACCP into their marketing strategies. In addition, creating videos illustrating the production process, combined with QR codes for traceability, will be an important tool to build trust and increase brand value. Digital transformation in Marketing is increasingly popular To maintain growth momentum in 2025, digital transformation and the application of modern marketing tools are very important. Businesses need to optimize their websites for international markets, with a clear and multilingual structure. Along with that, marketing automation (CRM, email automation, remarketing) will help businesses reach and take care of potential customers more effectively, while increasing revenue from online marketing campaigns. What to note when building a Seafood Marketing Strategy in 2025 Although 2025 opens up many positive signals for the seafood industry, to effectively take advantage of this opportunity, businesses need to build on the clear changes in customer behavior, international market demands and the increasingly strong digitalization trend. Below are important notes to help businesses orient themselves correctly, avoid wasting resources and improve campaign effectiveness. Build a brand instead of just chasing price Vietnam’s seafood industry competes mainly on price, but the market trend in 2025 is shifting towards transparency, quality and sustainability certification. Therefore, marketing strategies need to pivot to branding: emphasizing farming processes, export standards (ASC, BAP…) and environmental responsibility. This is the key to escape the race for low prices. Repositioning target customers and buying behavior The export market in 2025 is recovering strongly, especially in the US, China and the EU. However, B2B customers today are no longer passive recipients, but proactively seek out reliable partners through digital platforms. Marketing needs to reposition customers, thereby investing in channels such as multilingual websites, international B2B platforms (Alibaba, Global Sources, etc.), and country-specific SEO strategies. In-depth content is a competitive advantage For products that are difficult to visualize, such as frozen fish or raw shrimp, the production process is the “sales story”. Instead of simply running ads, businesses should focus on developing in-depth content such as processing videos, photos of farming areas, export certificates, and industry newsletters. These content assets help increase trust with partners and speed up the transaction process. Applying technology to optimize strategy Modern marketing strategies cannot lack technology support tools. Businesses need to use solutions such as CRM to manage international contacts, AI to analyze consumer trends, and marketing automation software to monitor each stage of the supply chain. Technology will be the key factor to optimize efficiency and expand the market quickly. Flexible with seasonality and policy changes The seafood industry is strongly influenced by seasonality and fluctuations in international trade policies. Therefore, marketing strategies need to be designed flexibly, with the ability to adjust to each quarter or each specific market. Proactively updating information on quarantine, technical barriers and import requirements will help businesses launch campaigns more timely and effectively. SEFA Media – Leading Agency in Marketing Strategy Consulting for the Seafood Industry The seafood industry is facing changes, great opportunities but also many challenges. With 8 years of experience and more than 6,000 practical projects, SEFA Media is confident to be a strategic partner dedicated to businesses that want to make a strong impression in the recovering market. We have a team of experts in the seafood industry, proficient in technology, understanding market behavior and good at optimizing every touchpoint on the customer journey. If you are in need of a practical, flexible and long-term effective Marketing Strategy, SEFA Media is a reliable choice. Contact SEFA Media now for advice! In the context of the constantly changing global market, having a flexible 2025 seafood marketing strategy is a prerequisite for businesses to survive and develop. Businesses that know how to take advantage of digital transformation, be flexible and join forces with