Product Packaging
SEFA accompanies businesses in creating a professional and premium look for their products.
- Increase sales
- Strong brand identity
- Elevate brand value
Our partners
Packaging and Label Design Services at SEFA Media
Every product that comes to life is the crystallization of labor values – the quintessence of the entire business. Packaging is considered a winning weapon in effective marketing strategies.
SEFA Media operates with the mission of transforming those abstract messages into beautiful, unique, and modern packaging designs. From there, it helps increase Brand Awareness, build trust, communicate product promises, and stimulate purchasing actions.
Our Case Study
Xluxury
Guscent
Eurowindow
Agribank
Bcons
Superware
Sức Sống Việt
Duy Hưng Company
DOCA
City Games
Cát Nghi Tea
Britea
Bigseavn
Bee Boo
Audio Asia
AT Banhmi
94 Farm
Mắt Việt
MB Bank
Pam’s
Ecopark
Vua Nệm
Vinakids Toys
Triều Việt
EPI
Tuyết Shan Cổ Thụ Trà
Dupharmax
Good in Food
Cỏ May Coffee
Kuốn Việt Nem
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Product Packaging and Label Design
Every product that comes to life is the crystallization of labor values – the essence of the entire business. Therefore, valuing packaging design is as important as valuing the labor and efforts of your business. Product packaging and labels are considered brand ambassadors, conveying the messages that the product wants to deliver to consumers. SEFA Media operates with the mission of transforming these abstract messages into beautiful, unique, and modern packaging designs.
Strategy
1. Customer Interviews: help understand the intrinsic values of the business. 2. Project Objectives: accurately defining project objectives helps precisely measure the effectiveness of the entire project. 3. Brand Strategy: ensures the product aligns with the overall brand strategy. 4. Unique Selling Point (USP): directly influences the user’s purchase decision.
Analysis
1. Consumer Behavior: analyze habits, locations, timing, and situations that lead to purchase decisions. 2. Target Audience: analyze gender, age, and potential customer segments. 3. Purchase Decision: accurately identify reasons for choice (price, features, aesthetic preference, trends). 4. User Experience: optimize packaging to help customers easily experience the product.
Design
1. Mood – Emotion: accurately determine colors, typography, and graphics that evoke different emotions. 2. Modeling – Specifications: packaging and label designs should be aesthetically pleasing and user-friendly. 3. Sketching: propose preliminary ideas on how to present the product packaging. 4. Rendering: finalize illustrations to visualize the agreed-upon design elements.
Production
1. Prototyping: producing test samples provides an accurate assessment of the effectiveness of the packaging and label design.
2. Testing: practical usage helps identify necessary adjustments.
3. Finalization: refine the final details before mass production.
4. Product Launch: develop supporting sales materials (POSM) for the product launch.
Packaging Design Service Package
Basic Packaging
- Brand positioning and identity analysis
- Customer research
- Competitor research
- Information-gathering interviews
- Idea development consulting
- 01 design concept
- 02 revisions
- 01 graphic designer involved
- Packaging meaning analysis
- Delivery of original packaging files
- Consulting and support for printing methods
Professional Packaging
- Brand positioning and identity analysis
- Customer research
- Competitor research
- Information-gathering interviews
- Packaging story
- Idea development consulting
- 02 design concepts
- 03 revisions
- 02 graphic designers
- 01 branding specialist involved
- Packaging meaning analysis
- 02 packaging mockups
- Delivery of original packaging files
- Consulting on product usage & production standards
- Consulting on product identity protection
- Consulting and support for printing methods
- Project showcase
- Exclusive documentation – Sales handbook
Premium Packaging
- Brand positioning and identity analysis
- Customer research
- Competitor research
- Information-gathering interviews
- Packaging story
- Idea development consulting
- 03 design concepts
- 05 revisions
- 03 graphic designers
- 01 specialist
- Branding specialist and Creative Director involved
- Packaging meaning analysis
- Brand patterns
- 05 packaging mockups
- Delivery of original logo files
- Product storytelling development
- Direct presentation of product meaning
- Product usage & production standards (PDF)
- Consulting on product identity protection
- Consulting and support for printing methods
- Project showcase
- Support for communication on SEFA Communication
- Exclusive documentation – Sales handbook
- Exclusive documentation – Seasonal product category strategy
Invest in product packaging designUnlock the bottleneck for businesses to access the market
SEFA Media helps businesses stand out from competitors with creative and unique product packaging and label designs, guiding brand-building activities straight to the target.
Thiết kế Bao bì Sản phẩm chuẩn Marketing
7 Key Elements of Product Packaging and Label Design
1. Brand History
2. Ingredients
3. Product Format
4. Endorsement
5. Comparison
6. Country of Origin
7. Special formula/ tech
Product Packaging and Label Design Process
What customers say about SEFA Media
Customer trust and recognition inspire SEFA Media to continuously improve and deliver superior service quality.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
Our clients
FAQ
Brand Strategy Consulting services help identify brand characteristics and develop a plan to effectively build and develop the brand.
SEFA Media's Brand Strategy Consulting service helps analyze the market, competitors and target customers, thereby proposing appropriate strategies and methods to differentiate and build a strong brand.
SEFA Media is a pioneer Marketing Agency in Brand Strategy Consulting with comprehensive Marketing services and long-term business orientation for many large and small businesses in the market. You can refer to our Case studies with Client Projects: Agribank, DHC, Thaco Industry, Mat Viet, WinEco,...
The time it takes to see results depends on the current brand situation and external factors. However, typically, businesses can see initial results after about 3-6 months of implementing a Marketing and Brand Consulting strategy.
Yes, this service is worth investing in as it helps define strategic direction, differentiate the brand and create long-term value for the business.
Brand Strategy Consulting services help build a strong brand image and create advertising and marketing strategies to attract new customers and increase sales.
Of course, we always welcome participation and feedback from customers during the Brand Strategy Consulting process.
Yes, providing detailed information about your brand helps us better understand your goals and help determine the right brand strategy.
The cost of Brand Strategy Consulting services depends on the scope and scale of the project. SEFA Media will provide an estimated cost based on the business's requirements and desires.
Of course, please contact us via phone number 09851 96 239 or email contact@sefamedia.vn to start the Brand Strategy Consulting process with SEFA Media's experienced Experts.
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