New product development
A specific and clear brand architecture will highlight the sub-brands, show how they relate to each other, and form a unified whole.
- Enhancing Brand Value
- A Suitable Growth Strategy
- Protecting the Existing Market
Our partners
6 Common Problems Businesses Face
Vague strategy with no clear implementation plan
Lack of in-depth research and analysis on economy, technology, customers, and competitors. No clear objectives or proper execution of each strategy.
Inconsistent brand management system
The brand has not established its positioning, product portfolio, identity, and image in a consistent and unified manner.
Improper budget allocation
Uneven allocation and prioritization of brand activities make it difficult to implement brand architecture.
People who operate and understand the brand
The workforce is insufficient to operate a complete brand architecture plan and lacks strong brand engagement.
Customers are not loyal to the brand
Focusing only on short-term sales without considering long-term profitability.
Reluctant to change marketing mindset and innovate
The continuous evolution of marketing and the application of digital into brand architecture enable more diverse execution approaches.
About UsSEFA Media
SEFA Media aims to establish credibility and a solid position on the world economic map: to become Vietnam’s leading international multi-industry corporation within the next 10 years, and a leading corporation in Asia within the following 20 years.
With a team of over 80 personnel, 90% holding Doctoral or Master’s degrees and being top experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is ready to accompany and support thousands of businesses in enhancing their competitiveness, reaching greater goals, and meeting quality standards worthy of their brand positioning.
What is product development consulting?
Products are the core of a business. They need to be developed from the establishment of the company and continuously improved to meet the ever-changing needs of consumers, keep up with new techniques and technologies, and respond to fierce market competition.
Product development consulting is a service that helps companies innovate and implement new ideas to bring products to market faster. This service brings businesses closer to their customers by delivering innovations that meet their expectations.
New products - the key to prosperity
Market fluctuations alongside technological development
Changes in consumer needs and living standards
Product life cycles are getting shorter due to excessive competition
What does a new product concept include?
Product brand name
A concise product positioning that impresses consumers and is easy to remember
Consumer insight or a “moment of truth” that strongly impacts consumers
Explain the product’s function (rational or emotional) and the “reason to believe”
Impressive illustrative images to inspire and engage consumers
New Case Study
Selected notable projects executed by SEFA Media
OREM – Communication Strategy to enhance Brand Identity of high-end Japanese fabric curtain products
Introduction ✪ Project: Brand Awareness Communication Strategy ✪ Brand: OREM ✪ Field: Manufacturing – Export ✪ Implementation time: 6 months Background OREM is a high-end designer curtain brand under ODA Vietnam Co., Ltd. Developed on the basis of advanced production techniques and modern design thinking, OREM offers exclusive Japanese-style curtains, clearly expressing the aesthetic taste […]
Revenue growth of high-end oriental medicine products for leading pharmaceutical manufacturer Traphaco
In the context of an increasingly competitive pharmaceutical market, businesses not only need a strong brand but also need to adapt to digital consumption trends. Traphaco – a leading pharmaceutical brand in Vietnam with more than 50 years of development is expanding its business strategy, especially its high-end oriental medicine product line. However, to reach […]
Performance Max Strategy for Health & Beauty Product distribution in the US Market
The US market is one of the most competitive markets in the health & beauty industry, especially for businesses that want to reach the Vietnamese community in the US. Tina Horizon , with more than 10 years of experience in the industry, has been looking for optimal marketing solutions to reach the right potential customers, […]
Branding strategy for cat food product line from Malaysia
The cat food market is becoming increasingly competitive, especially with the entry of international brands. Among a wide range of choices, how can a product from Malaysia conquer consumers and establish a solid position in Vietnam? Let’s join SEFA Media to learn about the brand strategy that helps the Malaysian cat food brand – Powercat […]
SEFA Media project assessment and 2025 renewal collaboration with leading 5-star hotel in Hoi An
2025 is an opportunity for businesses to grow rapidly, especially in the high-end Tourism and Hospitality industry in Vietnam. To continue the momentum of development and expand its influence in the international market, Silk Sense has officially renewed its cooperation with SEFA Media, a leading Brand Strategy and Marketing consulting unit, to deploy breakthrough solutions […]
SEFA Media assessed Xuan Thanh Cement project in Ha Nam
The year 2025 opens up many opportunities and challenges for the manufacturing industry in Vietnam, especially the construction materials sector. SEFA Media has just completed a field survey at the Xuan Thanh Cement project, opening up the prospect of strategic cooperation to bring this brand further on the international map. With a commitment to sustainable […]
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
– Market Research & Market audit;
– Brand Audit & Analysis of Brand DNA;
– Identification of analyze Sources of Growth;
– Customer Behavior Research;
– Data collection & integration across I&O Systems.
– Marketing Plan Development;
– Target audience, Communication strategy;
– Strategic solutions to Core challenges and Tactical brainstorming;
– Channel selection and other related factors.
– Execution aligned with the Marketing Plan;
– Task allocation, monitoring, and control;
– Stakeholder coordination and performance supervision to ensure timely and quality deliverables.
– Real-time updates on Research & Analysis;
– Performance measurement and Marketing plan evaluation;
– Identify strengths and weaknesses for improvement;
– Recommendations for Marketing plan adjustments and enhancements.
– Providing consultation, training, and coaching for the internal team on the implementation and application of the Marketing Plan. Training Corporate personnel to ensure that the brand is executed consistently and effectively across the organization
– Post-training, SEFA Media will conduct a performance evaluation to ensure that the Team has mastered the necessary knowledge and skills to effectively apply the corporate Marketing Plan in their daily operations
What customers say about SEFA Media
Customer trust and recognition inspire SEFA Media to continuously improve and deliver superior service quality.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
FAQ
Brand Strategy Consulting services help identify brand characteristics and develop a plan to effectively build and develop the brand.
SEFA Media's Brand Strategy Consulting service helps analyze the market, competitors and target customers, thereby proposing appropriate strategies and methods to differentiate and build a strong brand.
SEFA Media is a pioneer Marketing Agency in Brand Strategy Consulting with comprehensive Marketing services and long-term business orientation for many large and small businesses in the market. You can refer to our Case studies with Client Projects: Agribank, DHC, Thaco Industry, Mat Viet, WinEco,...
The time it takes to see results depends on the current brand situation and external factors. However, typically, businesses can see initial results after about 3-6 months of implementing a Marketing and Brand Consulting strategy.
Yes, this service is worth investing in as it helps define strategic direction, differentiate the brand and create long-term value for the business.
Brand Strategy Consulting services help build a strong brand image and create advertising and marketing strategies to attract new customers and increase sales.
Of course, we always welcome participation and feedback from customers during the Brand Strategy Consulting process.
Yes, providing detailed information about your brand helps us better understand your goals and help determine the right brand strategy.
The cost of Brand Strategy Consulting services depends on the scope and scale of the project. SEFA Media will provide an estimated cost based on the business's requirements and desires.
Of course, please contact us via phone number 09851 96 239 or email contact@sefamedia.vn to start the Brand Strategy Consulting process with SEFA Media's experienced Experts.
Our clients
Elevate Brand Prestige with SEFA
Hotline
Address
Brand Manual
SEFA – Solving the most complex international business challenges
In today’s world, marked by geopolitical tensions, rising tariffs, political instability, and global supply chain disruptions, Vietnamese companies, even in a peaceful domestic environment, face international business challenges like never before. This article analyzes why business problems are becoming increasingly complex, the hardest business models to manage today, and the global market risks that companies […]
Common business mistakes in an era of global economic volatility
In today’s rapidly changing global economy, companies face higher risks than ever before. As markets fluctuate continuously, business mistakes can emerge quickly, leaving long-lasting consequences. This article analyzes the causes, impacts, and strategies for companies to remain resilient amid global turbulence. Why companies are prone to mistakes during volatile periods The current world is a […]
Businesses losing Marketing budgets because of misunderstanding global target customers
In the modern global economy, many businesses invest heavily in international marketing, yet their results fail to meet expectations. A core reason behind this shortfall is misunderstanding who their global target customers truly are. When companies misread international audience profiles, campaigns lose focus, budgets get wasted, and expected performance falls short. Marketing efforts then turn […]
Common mistakes in global Branding: What should businesses avoid?
In the age of international integration and global competition, Branding plays a vital role in helping businesses build strong market positions and connect with cross-border audiences. However, many companies, even those expanding into international markets, still repeat common mistakes, leading to wasted marketing budgets and loss of competitive advantage. To succeed in both local and […]
SEFA invests in developing cross-disciplinary global Experts and Leaders
In a rapidly changing international market with increasing demands for specialization, businesses can no longer rely solely on external resources if they aim to expand globally. SEFA takes the lead in building internationally standardized strategic human capital, creating a regional-scale practical training ecosystem where cross-disciplinary experts and leaders are cultivated through cross-border collaboration projects. This […]
Efficient Business outsourcing in Vietnam: The key to success for international enterprises
Business process outsourcing (BPO) has become a core strategy for global enterprises seeking to optimize costs, scale operations, and accelerate performance. With its high-quality workforce, competitive operating costs, and strong adaptability, Vietnam is increasingly recognized as a strategic business outsourcing hub in Asia. SEFA partners with global enterprises to design and operate high-performance BPO projects, […]
