New Brand Development
- A Solid Brand Foundation
- Strong and Positive Impact
- Win Customers on the First Try
- A Strong Foundation for Revenue Growth
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6 Challenges Businesses Face When Developing a New Brand
No Market and Competitor Research
Market and competitor research is crucial when deciding on strategic and tactical systems. Businesses need to determine market volume, market size, market trends, and customer segments. A lack of deep understanding of customer insights, competitive landscape, and digital foundation can lead to poor decision-making.
Unclear Marketing Strategy
Inefficient use of marketing budgets is a common issue, leading to ineffective campaigns. Businesses often fail to continuously update and apply the latest digital trends, resulting in a lack of flexibility and competitiveness.
Unclear Brand DNA
Many businesses have not clearly defined their USP (Unique Selling Proposition) and lack a clear brand positioning strategy, resulting in a brand that is undifferentiated and unable to compete effectively with rivals.
Inefficient Management System
Campaign management and reporting systems are not synchronized, leading to a lack of connectivity and difficulties in measuring strategic effectiveness. The absence of timely adjustment decisions negatively impacts the success of campaigns.
Inexperienced Operations Team
A workforce lacking expertise and campaign management skills leads to difficulties in implementing strategies and failures in brand development, negatively affecting the brand’s reputation and image.
Resistant to Change in Business and Marketing Mindset
Businesses lacking innovation in business and marketing thinking tend to apply outdated strategies that are no longer effective. Failing to adapt promptly to market and technological changes can result in missed opportunities for competitive advantage and sustainable growth.
About UsSEFA Media
SEFA Media aims to establish credibility and a solid position on the world economic map: to become Vietnam’s leading international multi-industry corporation within the next 10 years, and a leading corporation in Asia within the following 20 years.
With a team of over 80 personnel, 90% holding Doctoral or Master’s degrees and being top experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is ready to accompany and support thousands of businesses in enhancing their competitiveness, reaching greater goals, and meeting quality standards worthy of their brand positioning.
New Case Study
Selected notable projects executed by SEFA Media
OREM – Communication Strategy to enhance Brand Identity of high-end Japanese fabric curtain products
Introduction ✪ Project: Brand Awareness Communication Strategy ✪ Brand: OREM ✪ Field: Manufacturing – Export ✪ Implementation time: 6 months Background OREM is a high-end designer curtain brand under ODA Vietnam Co., Ltd. Developed on the basis of advanced production techniques and modern design thinking, OREM offers exclusive Japanese-style curtains, clearly expressing the aesthetic taste […]
Revenue growth of high-end oriental medicine products for leading pharmaceutical manufacturer Traphaco
In the context of an increasingly competitive pharmaceutical market, businesses not only need a strong brand but also need to adapt to digital consumption trends. Traphaco – a leading pharmaceutical brand in Vietnam with more than 50 years of development is expanding its business strategy, especially its high-end oriental medicine product line. However, to reach […]
Performance Max Strategy for Health & Beauty Product distribution in the US Market
The US market is one of the most competitive markets in the health & beauty industry, especially for businesses that want to reach the Vietnamese community in the US. Tina Horizon , with more than 10 years of experience in the industry, has been looking for optimal marketing solutions to reach the right potential customers, […]
Branding strategy for cat food product line from Malaysia
The cat food market is becoming increasingly competitive, especially with the entry of international brands. Among a wide range of choices, how can a product from Malaysia conquer consumers and establish a solid position in Vietnam? Let’s join SEFA Media to learn about the brand strategy that helps the Malaysian cat food brand – Powercat […]
SEFA Media project assessment and 2025 renewal collaboration with leading 5-star hotel in Hoi An
2025 is an opportunity for businesses to grow rapidly, especially in the high-end Tourism and Hospitality industry in Vietnam. To continue the momentum of development and expand its influence in the international market, Silk Sense has officially renewed its cooperation with SEFA Media, a leading Brand Strategy and Marketing consulting unit, to deploy breakthrough solutions […]
SEFA Media assessed Xuan Thanh Cement project in Ha Nam
The year 2025 opens up many opportunities and challenges for the manufacturing industry in Vietnam, especially the construction materials sector. SEFA Media has just completed a field survey at the Xuan Thanh Cement project, opening up the prospect of strategic cooperation to bring this brand further on the international map. With a commitment to sustainable […]
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Risks businesses face when developing a new brand
Developing a new brand requires thorough preparation and clear strategic planning. Businesses must have sufficient budget and a capable team to ensure smooth implementation of the strategy. Efforts to penetrate the market should be carefully researched and approved by the target customer segment, supported by an excellent marketing plan to sustain and grow the brand. With many years of experience, SEFA Media has identified several prominent risks:
- Insufficient operating budget
- Lack of a well-structured and quality strategy
- Inexperienced implementation team
- Wasting time on unnecessary activities
Detailed new brand development strategy from SEFA Media includes:
- Market audit: Research market needs and competitors
- Digital audit: Analyze platform data and update with new trends
- Brand audit: Survey and collect data from the company
- Source of growth: Analyze and identify growth sources
- I&O: After research, produce a consolidated data report presented in I&Os for use in strategic planning
- Define product portfolio strategy, brand portfolio, and clarify brand DNA.
- Using the market and competitor research report, determine a reasonable brand positioning strategy to create a clear competitive advantage. From there, build a long-term strategic roadmap to ensure the brand launch aligns with sustainable development milestones and future value growth.
- Establish the relationship between sub-brands and the parent brand, define the level of independence for each brand, and build a governance mechanism for brand and product expansion.
- SEFA Media provides consulting to develop an efficient brand system, enhance brand image, resources, and marketing communications, while minimizing costs.
- SEFA Media establishes an offline brand identity system and a digital platform aligned with brand positioning. At the same time, we optimize brand touchpoints logically along the customer journey.
- Synchronize channel identity strategies with social media accounts and retail points (MT, GT).
A professional marketing communication strategy helps the brand launch successfully, penetrate new markets, and achieve each target through a comprehensive campaign system. It establishes a solid brand foundation with strong competitiveness against market rivals, guided by a long-term vision.
The strategy system includes a planning system and tactics accompanied by a detailed master plan for each timeline. It features a visual data tracking and evaluation system with transparent and clear reporting.
Develop an impressive new brand as a foundation for growth
SEFA Media helps businesses create a suitable and strong new brand development strategy, guiding brand-building activities directly toward their goals.
Benefits of successful new brand development when partnering with SEFA
- Build a solid brand identity
- Increase strong brand awareness
- Develop effective customer relationships
- Achieve breakthrough growth
SEFA commits to new Brand Development services
SEFA Media is a leading unit in brand building and development. We are confident in our ability to establish smart strategies tailored to different types of businesses, helping them enhance competitiveness and achieve breakthrough growth.
- Progress
- Quality
- Commitment to objectives
- Service commitment
Achieve growth from the first launch with a new Brand
SEFA Media helps businesses create a suitable and strong new brand development strategy, guiding brand-building activities directly toward their goals.
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
– Market Research & Market audit;
– Brand Audit & Analysis of Brand DNA;
– Identification of analyze Sources of Growth;
– Customer Behavior Research;
– Data collection & integration across I&O Systems.
– Marketing Plan Development;
– Target audience, Communication strategy;
– Strategic solutions to Core challenges and Tactical brainstorming;
– Channel selection and other related factors.
– Execution aligned with the Marketing Plan;
– Task allocation, monitoring, and control;
– Stakeholder coordination and performance supervision to ensure timely and quality deliverables.
– Real-time updates on Research & Analysis;
– Performance measurement and Marketing plan evaluation;
– Identify strengths and weaknesses for improvement;
– Recommendations for Marketing plan adjustments and enhancements.
– Providing consultation, training, and coaching for the internal team on the implementation and application of the Marketing Plan. Training Corporate personnel to ensure that the brand is executed consistently and effectively across the organization
– Post-training, SEFA Media will conduct a performance evaluation to ensure that the Team has mastered the necessary knowledge and skills to effectively apply the corporate Marketing Plan in their daily operations
What customers say about SEFA Media
Customer trust and recognition inspire SEFA Media to continuously improve and deliver superior service quality.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
FAQ
Brand Strategy Consulting services help identify brand characteristics and develop a plan to effectively build and develop the brand.
SEFA Media's Brand Strategy Consulting service helps analyze the market, competitors and target customers, thereby proposing appropriate strategies and methods to differentiate and build a strong brand.
SEFA Media is a pioneer Marketing Agency in Brand Strategy Consulting with comprehensive Marketing services and long-term business orientation for many large and small businesses in the market. You can refer to our Case studies with Client Projects: Agribank, DHC, Thaco Industry, Mat Viet, WinEco,...
The time it takes to see results depends on the current brand situation and external factors. However, typically, businesses can see initial results after about 3-6 months of implementing a Marketing and Brand Consulting strategy.
Yes, this service is worth investing in as it helps define strategic direction, differentiate the brand and create long-term value for the business.
Brand Strategy Consulting services help build a strong brand image and create advertising and marketing strategies to attract new customers and increase sales.
Of course, we always welcome participation and feedback from customers during the Brand Strategy Consulting process.
Yes, providing detailed information about your brand helps us better understand your goals and help determine the right brand strategy.
The cost of Brand Strategy Consulting services depends on the scope and scale of the project. SEFA Media will provide an estimated cost based on the business's requirements and desires.
Of course, please contact us via phone number 09851 96 239 or email contact@sefamedia.vn to start the Brand Strategy Consulting process with SEFA Media's experienced Experts.
Our clients
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