On April 2, 2025, the US Government announced the application of a 46% reciprocal tax on imported goods from Vietnam. This is a surprising move, posing a big challenge for Vietnamese businesses exporting to the US market. In this context, changing Marketing strategies and finding adaptive solutions is more urgent than ever. Let’s explore the issue with SEFA Media through this analysis!
Overview of the impact of the tariff war on Vietnamese enterprises
Recently, President Donald Trump announced a reciprocal tax schedule applied to imported goods from many countries, aiming to readjust the trade balance in favor of the US. In general, this is a tough move that affects many major trading partners, of which Vietnam is one of the countries subject to the highest tax rate, up to 46%, causing experts and the business community to be deeply concerned about the negative impacts on the domestic economy.
However, on April 10, 2025, the US President announced a 90-day suspension of tariffs to “facilitate bilateral trade negotiations”. However, the risk is still present and businesses cannot continue to “sit and wait for results”. Key export industries will be heavily affected:
Textiles: The US is a market that consumes 40-50% of Vietnam’s textile output. If tariffs are imposed, goods will lose their price advantage and risk losing market share to countries like Bangladesh and India.
Seafood – Wood: A 46% tariff will cut deeply into profits. In 2024, the US accounted for 55.4% of Vietnam’s wood exports and about 18% of its seafood exports.
Steel – Electronics – Industrial equipment: Electronic products and machinery are at risk of being re-priced due to lack of competitiveness. The steel industry is subject to a tax of up to 25% (global import tax) and a preliminary anti-dumping tax of up to 40-88% on galvanized steel from Vietnam.
In this situation, FDI capital flows in Vietnam are at risk of shifting to countries with lower tax rates such as Indonesia (32%) and India (26%).
Post-tax Marketing Strategy perspective from SEFA Media experts
In the context of the US tax policy still having many fluctuations, Vietnamese enterprises cannot just wait but must proactively upgrade their apparatus, innovate their thinking, and renew their business and marketing strategies.
1. Strategic discussion from SEFA Media
In the face of global fluctuations and policy adjustments from the US, SEFA Media will organize a series of In-depth Post-Tax Reciprocal Strategy Seminars 2025 for the Vietnamese business community operating in the US market.
This is not just a simple event, but a thinking forum where leading experts in Economics, Finance and International Marketing, along with hundreds of export enterprises, will analyze the new reciprocal tax policy, identify potential risks and opportunities to expand the market in the post-reciprocal period.
Here, strategic planning solutions will be discussed, helping businesses re-establish market maps, distribution channel structures and reposition brands according to global standards.
2. Advice from SEFA Media experts
No longer focusing on a single market like the US, which is risky, SEFA Media experts advocate expanding their vision to PIONEER EXPLORING new markets such as Southeast Asia, the Middle East, Africa, or other potential niche markets.
Each market has different consumer behavior and culture. SEFA Media’s multidisciplinary team of experts helps Vietnamese businesses establish a cross-cultural marketing mindset, localize and operate digital media campaigns according to the “digital export” model, thereby approaching new markets with competitiveness instead of relying solely on low prices.
With a team of senior experts from both domestic and international, SEFA Media is the leading agency in Marketing Strategy Consulting for Vietnamese businesses. We will accompany businesses to overcome the difficult period after the reciprocal tax, taking advantage of opportunities to pioneer in exploring new markets!
For more information, contact us via:
Hotline: 0985 196 23
Email: Contact@sefamedia.vn
Fanpage: www.facebook.com/Sefamedia.vn
