Marketing Planning
Control the implementation process of the business’s marketing activities and measure business performance with Marketing Planning Service.
Have goals and a methodical direction to succeed!
Our partners
Why do you need a complete Brand Marketing Plan?
Orient everyone in the company in a certain direction based on the plan
Orientation for all personnel tasks to serve the common Marketing goal
Setting goals in a specific time frame helps measure Marketing activities
Manage budget spending, avoid investment risks in Marketing activities
What is a Marketing Plan?
Marketing plan is a functional plan, a tool to manage the marketing activities of the enterprise. Marketing managers must develop marketing plans as a basis for implementation.
A marketing plan is a legal document containing instructions for marketing activities to be carried out for a brand or a product type and allocating these activities over the time of implementation of the plan.
Each marketing plan usually has the following main contents: Basic analysis of the market and marketing environment, identifying the target market, specific marketing objectives, budget for marketing activities, strategies and a marketing program including marketing measures with specific implementation time.
Brand Activation Execution
1. Project Summary
1.1. Vision and Mission Statement
1.2. Business Objectives
1.3. Identify Product and Service Information
1.4. Evaluate Current Marketing Situation
2. Market Research & Analysis (Market Audit)
2.1. Market Size & Volume Size
2.2. Competitor Analysis
2.3. Customer Analysis
3. Brand Audit
3.1. Brand Positioning
3.2. Brand Equity
3.3. Brand Communication
4. Identify Source of Growth
4.1. Customers STP
4.2. Determine Customer Expected Attitudes
4.3. Determine Customer Expected Behaviors
5. Define Brand Objectives (OKRs, KPIs)
5.1. Identify Brand Job-to-be-done (J2BD)
6. Build Budget A&P
6.1. Revenue Forecast
6.2. Marketing Expenses for Advertising & Promotion
7. Timeline & Process Project
7.1. Identify major tasks to be implemented
7.2. Allocate implementation stages and control project progress
8. Operate & Execute
8.1. Content Marketing
8.2. Social Media Marketing
8.3. SEO
8.4. Quảng cáo
9. Monitor & Report
9.1. Project Report/Evaluation
9.2. Project Acceptance
Some notes when building a Brand Marketing Plan
Directing people in the company in a certain direction based on the plan
The machine does not work in harmony
Confusion in distinguishing between Strategy and Tactics
Lack of resources to implement the plan
Lack of planning for customer change
Setting goals in a specific time frame helps to measure marketing activities
About UsSEFA Media
SEFA Media aims to establish credibility and a solid position on the world economic map: to become Vietnam’s leading international multi-industry corporation within the next 10 years, and a leading corporation in Asia within the following 20 years.
With a team of over 80 personnel, 90% holding Doctoral or Master’s degrees and being top experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is ready to accompany and support thousands of businesses in enhancing their competitiveness, reaching greater goals, and meeting quality standards worthy of their brand positioning.
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Brand Marketing Planning Packages
Basic
SME Company
50.000.000
The Plan is for small and medium enterprises, suitable for short-term strategies, with low brand coverage nationwide.
- Ebook Brand Marketing Plan
- Tư vấn Nguồn lực Doanh nghiệp
- Đào tạo Thương hiệu Doanh nghiệp
- Đào tạo Xây dựng văn hóa Doanh nghiệp
Professional
Company Development
100.000.000
The Plan for Growing Businesses, in line with the Medium-Term Strategy, Brand coverage in major cities nationwide
- Ebook Brand Marketing Plan
- Business Resource Consulting
- Corporate Branding Training
- Training on Building Corporate Culture
Premium
Group or Corporation
200.000.000
The Plan is for corporate enterprises and large enterprises in the industry, suitable for long-term strategies, with high brand coverage nationwide.
- Ebook Brand Marketing Plan
- Business Resource Consulting
- Corporate Branding Training
- Training on Building Corporate Culture
Our Case Study
Xluxury
Guscent
Eurowindow
Agribank
Bcons
Superware
Sức Sống Việt
Duy Hưng Company
DOCA
City Games
Cát Nghi Tea
Britea
Bigseavn
Bee Boo
Audio Asia
AT Banhmi
94 Farm
Mắt Việt
MB Bank
Pam’s
Ecopark
Vua Nệm
Vinakids Toys
Triều Việt
EPI
Tuyết Shan Cổ Thụ Trà
Dupharmax
Good in Food
Cỏ May Coffee
Kuốn Việt Nem
DSHome
Good Elements
Nam Cường Hotel
Reading Gate
Thiên Minh Đức
Sứ Long Phương
Brand Strategy
Strategy to pave the way to the business finish line
SEFA Media helps businesses create a powerful, relevant Brand Activation Strategy that drives branding activities straight to the goal.
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
- Market Research & Market Audit;
- Brand Audit assessment & analysis of the brand’s DNA elements;
- Analysis and identification of Sources of Growth;
- Customer Behavior Research;
- Data extraction and synthesis across all Insights & Observations (I&O).
Brand Platform Proposal
Target customers and communication audiences;
Strategies to address core issues and brainstorming tactical solutions;
Big Idea – narrative and key messaging;
Touchpoints, channels, and other related elements.
- Execute activities in alignment with the standardized brand strategy direction;
- Allocate tasks and monitor and control the implementation;
- Coordinate with stakeholders and oversee the effectiveness of brand activities to ensure timely delivery and committed quality.
- Update research and analysis reports in real-time;
- Measure and evaluate the effectiveness of brand activities;
- Identify strengths and weaknesses for improvement;
- Propose adjustments and enhancements to the brand strategy.
- Provide consulting and training for the internal team on the implementation and application of the brand strategy. Train the company’s staff to ensure the brand is executed consistently and effectively across the organization.
- After the training, SEFA Media will assess the effectiveness to ensure that the staff has fully grasped the necessary knowledge and skills to apply the company’s brand strategy in their daily work.
What clients say about SEFA Media
Your trust and recognition are the driving force that motivates SEFA Media to continuously improve and elevate the quality of our services.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
Our clients
Elevate Brand Prestige with SEFA
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