The most effective customer engagement tool today is creative content. This is the strategic weapon that helps businesses stay ahead, and AI is the most powerful “assistant” to help reshape, optimize and distribute content, opening up opportunities to increase production speed and improve access efficiency. But how to apply AI-based content that is exclusive, different and brings sustainable competitive advantage?
Let’s explore with SEFA Media the exclusive AI application content solution, helping businesses not only keep up with trends but also pioneer in leading the market!
Applications of AI in content creation
According to a report from Precedence Research, the global artificial intelligence (AI) software market will reach approximately $138.4 billion by 2022. AI technology is increasingly integrated into many fields, especially content creation. The application of AI supports the optimization of marketing content. It is a combination of the power of artificial intelligence, data mining, and machine learning to create more effective marketing content, thereby optimizing marketing campaigns.
Idea support
AI helps content creators quickly find relevant information, build outlines, and recommend trending content. This technology can analyze millions of data on the internet, provide creative suggestions, and outline articles with a tight structure.
Some prominent tools such as ChatGPT, Google Bard or Bing AI are being widely used to support this process.
Support in images/videos creation
AI is changing the way images and videos are produced, optimizing creative time and costs. This technology can create photorealistic images, art photos, animations or videos in seconds, meeting a variety of styles.
Tools like Midjourney or DALL·E are capable of generating images based on detailed user descriptions.
Support for sound generation
AI can create professional sounds such as voices, music or sound effects. This technology helps to reproduce natural voices, even simulating real human voices with flexible intonation.
AI is also capable of creating music in many styles, supporting amateur content producers to own exclusive music. Popular tools such as Murf, Supercreator or Fliki AI are widely used to create high-quality audio for advertising, videos and podcasts.
Paraphrase content
AI helps optimize content by rephrasing it in different ways while maintaining the core meaning. The technology can change sentence structure, use synonyms, or adjust content length to suit each purpose.
Some tools like QuillBot or Paraphraser.io help creators save editing time while still ensuring content quality.
Optimize your content creation process
The application of AI not only helps create content but also supports trend analysis, identifies appropriate keywords and personalizes content according to the target audience. AI technology is capable of processing large data, providing effective content strategy suggestions based on user behavior. Thanks to that, businesses can build more accurate marketing content, increasing conversion rates. In the context of increasingly developing digital marketing, applying AI to content creation not only helps save costs but also optimizes communication effectiveness.
> See more: 04 breakthrough AI applications to help improve business efficiency 2025
The limitations of AI in content writing
Besides the outstanding advantages, the use and dependence on AI also brings significant limitations.
AI-generated content isn’t entirely accurate
AI is inherently about synthesizing and analyzing data from multiple sources on the Internet, but it does not always guarantee absolute accuracy. AI models often lack the ability to independently verify information, leading to the delivery of content that has not been verified by experts.
Particularly in areas that require high accuracy such as healthcare, finance or law, using AI-generated content without careful vetting can have serious consequences. Common errors include misinterpreting or providing outdated information, especially on topics that are constantly updated. Therefore, human review is required to ensure accuracy before using AI-generated content.
Content restrictions
AI mainly synthesizes information from existing data, so it cannot create truly original or groundbreaking content. Content that is topical, updated daily, or in real time is often beyond the capabilities of AI, because this model cannot access information instantly like news agencies.
Additionally, AI has difficulty providing personal information or data that is not publicly available on the Internet, which limits AI when writing about emerging events, people, or trends.
Google’s restrictive policy on AI content
Google is the world’s largest search engine and has strict policies when it comes to evaluating content quality. Google’s algorithm prioritizes creative content that provides real value to readers, rather than content that is machine-generated. AI-generated content, especially content that uses word-shuffling techniques or lacks originality, may be classified as unhelpful by Google.
Despite certain limitations, Google still allows the use of AI in content creation on the condition that the EEAT factor is ensured:
- Experience
- Expertise
- Authoritativeness
- Trustworthines
This means that AI-generated content needs to be factually valuable, expertly vetted, and prioritize user experience. If AI content is simply aggregated from multiple sources without adding new value, it may be devalued or removed from search results.
Exclusive AI Application Content Solution
AI can be considered a powerful support tool. If used properly, businesses can turn AI into an exclusive key to creating unique creative content.
Automate processes with AI
According to research from UiPath, 67% of employees feel they waste time on repetitive tasks like checking emails, typing reports, or compiling data. With the help of AI, these tasks can be automated, helping businesses save time, reduce errors, and optimize operating costs.
Businesses need to integrate with internal information systems to synchronize data, analyze information in real time and make optimal recommendations. Making specific and precise requests with brand characteristics is the way to create EXCLUSIVE content, increasing the ability to impact customers.
Enhance data analysis capabilities
One of the strengths of AI is its ability to process data at high speed and on a large scale. AI supports collection, synthesis, and helps businesses analyze content trends and customer behavior accurately, creating exclusive AI-based content.
AI can help even more by combining internal data with deep learning algorithms, thereby making more accurate predictions about customer preferences and content performance. This is a factor that helps businesses optimize their marketing strategies while maintaining a difference from competitors.
Personalize with exclusive AI-powered content
AI can track and predict customer behavior based on data collected from various platforms. Proprietary AI helps businesses build more detailed customer profiles, thereby accurately personalizing content, creating marketing messages suitable for each customer segment.
In addition, AI can also optimize the customer journey, recommend content suitable for each stage of customer engagement, helping businesses increase engagement and improve conversion rates.
A survey by Descript and Ipsos found that nearly two-thirds of content creators have used AI in their work, and more than three-quarters said they plan to continue using AI in the future. Clearly, AI has become an integral part of cross-platform content production.
Owning exclusive AI-powered content helps businesses automate processes and improve data analytics, personalize messages, and optimize content strategies. However, for AI to truly deliver value, businesses need to control content quality and avoid over-reliance on AI. A strategy that combines AI and human creativity is the ideal solution to help businesses maximize the potential of this technology.
SEFA Media is ready to become a strategic consulting unit, accompanying businesses on the journey of applying AI to creativity. Supporting businesses to create engaging content, optimizing time but achieving maximum efficiency!
For more information, contact us via:
Hotline: 0985 196 23
Email: Contact@sefamedia.vn
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