Lead Generation Solution
An effective solution for developing potential customer sources across various industries, built upon the success of 300+ clients through strategies crafted by SEFA’s team of experts.
Our partners
What is Lead Generation?
Lead Generation is the process of collecting contact and personal information from potential Customers in order to build a qualified lead database for Marketing/Sales purposes
Finding potential Customers - A pressing challenge for Businesses
In a highly competitive landscape, businesses are facing a range of critical challenges:
– Targeting the wrong audience, with no clear insight into customer expectations and behavior
– Failing to thoroughly assess internal resources, leading to misaligned strategies
– Costly and inefficient implementation of business strategies, resulting in resource waste
– Inability to manage and utilize customer data effectively, causing missed opportunities
– Lack of an experienced execution team and absence of a well-defined strategic roadmap
Why Businesses should implement Lead Generation
Lead Generation Driving potential customers, Unlocking massive revenue and high profitability
SEFA Media’s Lead Generation Process
Phase 1:
Non-user → Data Visitor → IQL (Lead A-Level)
- Conduct market research and analysis
- Segment the market → Define market share → Identify revenue growth sources
- Build detailed customer personas
- Map out a comprehensive customer journey
- Develop a customer data framework to support data collection
- Plan marketing strategies and communication campaigns aligned with the customer journey
- Perform A/B Testing on strategic approaches to gather data
- Integrate data across platforms:
+ Advertising & marketing platforms
+ Website & E-commerce platforms
+ Artificial Intelligence (AI)
- Collect customer data (IQL)
- Consolidate and identify data → Manage customer data effectively
Phase 2:
MQL → SQL (Lead B-Level)
- Segment customer data
- Analyze and categorize data into defined tiers
- Design targeted campaigns tailored to each data segment and matching customer profile
- Allocate data into campaign-specific segments for tracking and performance measurement
- Develop workflows for each data segment → Build automation → Focus on optimizing customer experience
- Apply Lead Scoring to qualify and rank lead quality (Lead Qualification)
Phase 1:
Lead C-Level → Customer
- Nurture C-Level leads through tailored engagement strategies
- Convert leads into customers via targeted nurturing and remarketing campaigns
Our clients
Reasons to choose SEFA Media's Solution
Expertise
Effectiveness
Flexibility
Transparency
Specialization
Sustainability
New Case Study
Selected notable projects executed by SEFA Media
OREM – Communication Strategy to enhance Brand Identity of high-end Japanese fabric curtain products
Introduction ✪ Project: Brand Awareness Communication Strategy ✪ Brand: OREM ✪ Field: Manufacturing – Export ✪ Implementation time: 6 months Background OREM is a high-end designer curtain brand under ODA Vietnam Co., Ltd. Developed on the basis of advanced production techniques and modern design thinking, OREM offers exclusive Japanese-style curtains, clearly expressing the aesthetic taste […]
Revenue growth of high-end oriental medicine products for leading pharmaceutical manufacturer Traphaco
In the context of an increasingly competitive pharmaceutical market, businesses not only need a strong brand but also need to adapt to digital consumption trends. Traphaco – a leading pharmaceutical brand in Vietnam with more than 50 years of development is expanding its business strategy, especially its high-end oriental medicine product line. However, to reach […]
Performance Max Strategy for Health & Beauty Product distribution in the US Market
The US market is one of the most competitive markets in the health & beauty industry, especially for businesses that want to reach the Vietnamese community in the US. Tina Horizon , with more than 10 years of experience in the industry, has been looking for optimal marketing solutions to reach the right potential customers, […]
Branding strategy for cat food product line from Malaysia
The cat food market is becoming increasingly competitive, especially with the entry of international brands. Among a wide range of choices, how can a product from Malaysia conquer consumers and establish a solid position in Vietnam? Let’s join SEFA Media to learn about the brand strategy that helps the Malaysian cat food brand – Powercat […]
SEFA Media project assessment and 2025 renewal collaboration with leading 5-star hotel in Hoi An
2025 is an opportunity for businesses to grow rapidly, especially in the high-end Tourism and Hospitality industry in Vietnam. To continue the momentum of development and expand its influence in the international market, Silk Sense has officially renewed its cooperation with SEFA Media, a leading Brand Strategy and Marketing consulting unit, to deploy breakthrough solutions […]
SEFA Media assessed Xuan Thanh Cement project in Ha Nam
The year 2025 opens up many opportunities and challenges for the manufacturing industry in Vietnam, especially the construction materials sector. SEFA Media has just completed a field survey at the Xuan Thanh Cement project, opening up the prospect of strategic cooperation to bring this brand further on the international map. With a commitment to sustainable […]
Affirming quality through IMC Campaign for Thai national brand “The perfect dining utensils”
Established in 1996, under Srithai Superware Group in Thailand. Srithai Company currently has 3 factories with large capacity operating in two provinces: Binh Duong and Bac Ninh. Introduction ✪ Project: IMC ✪ Brand: Srithai ✪ Field: Dining utensils ✪ Implementation period: August 1, 2024 – August 31, 2024 Background The brand is a tableware made […]
Jack N’ Jill – Australia’s leading baby care brand expands into the Vietnamese market
Jack N’ Jill is a natural, vegan baby care brand from Australia that produces highly effective products with high levels of active ingredients and no unnecessary, excess chemicals. Introduction ✪ Project: Child care brand ✪ Brand: Jack N’ Jill ✪ Field: Baby products Background Problem: Jack N’ Jill Vietnam is in the process of developing […]
CityGames – Comprehensive Marketing Strategy for Market leadership in Arcade gaming
Marketing strategy for City Games focuses on increasing monthly revenue by 10%, becoming top 3 amusement parks in Vietnam, and expanding the brand to 14 shopping malls. Introduction ✪ Project: Brand Marketing Strategy Consulting ✪ Brand: City Games ✪ Field: Entertainment ✪ Implementation period: July 1, 2024 – February 28, 2025 Background Target – Business […]
Bigseavn – 10 years of Japanese quality, winning Vietnamese consumer mindshare
BomBom Kids is a diaper brand with 10 years in the Japanese market. The brand is looking to expand in the Vietnamese market with the mission of being a trusted companion to mothers on their journey to growing up with their children. Introduction ✪ Project: Brand expansion strategy ✪ Brand: BomBom Kids diaper brand Background […]
Emerging brand accelerates growth via Full-Funnel Communication Strategy
Hoang Hieu DJ is a Vietnamese expatriate in the US with an endless passion for music, he founded Music Melody 10 years ago, the predecessor of the current Hoang Hieu company. With the ability to access the world’s leading music technology and equipment, HoangHieu DJ is the exclusive distributor of DJ equipment, making music of […]
Enhancing Personal Brand through Strategic Communication
A 6-month personal branding project for BIGFA, focusing on positioning, developing content on LinkedIn, Facebook, Zalo, and participating in offline events to expand network and brand recognition. Introduction ✪ Project: Brand extension communication strategy ✪ Brand: BIGFA ✪ Field: Cosmetics ✪ Implementation time: 6 months Background BIGFA Joint Stock Company is a leading enterprise in […]
Repositioning Strategy to assert market potential and capture Target Audiences – “The Golden Hill for Investors” Beverly Hills Ha Long
Beverly Hills Ha Long is a project of villas, townhouses, hotel apartments, luxury apartments with a scale of up to 10.8 hectares . Beverly Hills is located in a prime location, fully equipped, luxurious, has a reputable investor in the field, but is not effectively communicated and has not affirmed its competitive advantage, mainly based […]
Premium Antler Bird’s Nest exclusive formula and Craftsmanship Legacy empowered by Brand Strategy
The brand was formed from the aspirations of 4 international students in the agricultural sector, the main product is Deer Antler Bird’s Nest, which is exclusive on the market. Regarding the Bird’s Nest industry, it has always maintained its position in the market because it is a product line that focuses on the factor that […]
X5 sales boost for a UK franchise bubble tea shop via strategic Point-of-sale activation
Multea Choice – Taiwanese milk tea brand. Founded in 2020, Multea Choice opened its first store in London, in 2021 opened in the United Kingdom. To date, it has opened 09 locations across the United Kingdom. Introduction ✪ Project: Brand activation strategy ✪ Brand: Multea Choice, a franchised milk tea brand in the UK ✪ […]
MinHy redefines its market presence in Mid-Aged Women’s fashion through a powerful Repositioning Campaign
The new brand was launched in early 2024, although its history is short, its sales growth achievements have exceeded 156% each month thanks to its abundant and strong resources. The current operating situation is good thanks to its dominant point of sale and high customer loyalty thanks to the product quality that is commensurate with […]
X6 qualified Leads through a well-timed, well-positioned Communication Strategy
VietElite Education (abbreviated as VEE) is an educational organization for students from grades 3 to 12. VietElite is a prestigious brand with 10 years of teaching experience, many students have achieved high results in studying, exams up to the National level. Led by a team of teachers from large and prestigious schools such as Ams, […]
Dai Hung Foods – Strategic product development to dominate customer mindshare as
Dai Hung Food’s brand development strategy aims to increase recognition and revenue, focusing on premium Dimsum quality, packaging innovation, and promoting multi-channel marketing within 12 months. Introduction ✪ Project: New brand development strategy ✪ Brand: Dai Hung Food ✪ Field: Cuisine ✪ Implementation time: 12 months Background Dimsum Dai Hung – a high quality culinary […]
A-Z Brand Strategy Consulting to capture FMCG Market Share from Online to Offline
Brand strategy consulting project for Tam Viet Foods, focusing on enhancing recognition, improving distribution, and increasing sales to 8 billion VND through online and offline channels. Introduction ✪ Project: Brand Strategy Consulting ✪ Brand: Tam Viet ✪ Field: FMCG, Food production ✪ Implementation time: 3 years Background Tam Viet Foods Joint Stock Company is a […]
VNPAYCONTRACT – Strategic Brand Launch & Product Expansion to dominate the E-Contract Segment for a leading Fintech company
VNPay Contract’s launch strategy focuses on building a top 5 brand in the field of electronic contracts, enhancing customer experience, and covering media on multiple platforms to achieve 20 billion in sales. Introduction ✪ Project: New brand launch strategy ✪ Brand: VNPay ✪ Field: Technology ✪ Implementation time: 6 months Background VNPay brand is the […]
Featured Projects
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
– Market Research & Market audit;
– Brand Audit & Analysis of Brand DNA;
– Identification of analyze Sources of Growth;
– Customer Behavior Research;
– Data collection & integration across I&O Systems.
– Marketing Plan Development;
– Target audience, Communication strategy;
– Strategic solutions to Core challenges and Tactical brainstorming;
– Channel selection and other related factors.
– Execution aligned with the Marketing Plan;
– Task allocation, monitoring, and control;
– Stakeholder coordination and performance supervision to ensure timely and quality deliverables.
– Real-time updates on Research & Analysis;
– Performance measurement and Marketing plan evaluation;
– Identify strengths and weaknesses for improvement;
– Recommendations for Marketing plan adjustments and enhancements.
– Providing consultation, training, and coaching for the internal team on the implementation and application of the Marketing Plan. Training Corporate personnel to ensure that the brand is executed consistently and effectively across the organization
– Post-training, SEFA Media will conduct a performance evaluation to ensure that the Team has mastered the necessary knowledge and skills to effectively apply the corporate Marketing Plan in their daily operations
