The tourism market is entering the most exciting period of the year, creating highlights among a series of promotional campaigns becomes more urgent than ever. In that context, Influencer Marketing Strategy becomes a powerful marketing tool thanks to its ability to spread quickly, connect deeply and create real influence on service selection decisions.
As a leading Influencer Marketing campaign implementation unit in the tourism industry, SEFA Media provides creative solutions to help brands stand out at the right time, to the right audience. The article below will analyze Influencer Marketing trends to help tourism brands break through peak season revenue in 2025!
Influencer Marketing: The key to growth during peak tourist season
During peak season, when tourism demand skyrockets and brands launch promotional campaigns, standing out from the “forest of information” becomes more difficult than ever. This is when Influencer Marketing Strategy demonstrates its power to quickly reach target customers thanks to its wide coverage and strong connection from the community of followers. Not simply advertising, influencer content is often personal, authentic and emotional – what customers look for when choosing a destination or travel service.
Moreover, compared to traditional advertising that is easily overlooked or suspicious, influencer content has the ability to create trust and promote quick booking actions. Especially during peak periods when advertising costs increase sharply, cooperating with the right influencer helps optimize budget and increase investment efficiency. It is the combination of speed of dissemination, persuasiveness and cost effectiveness that makes Influencer Marketing the “trump card” in the race to accelerate tourism industry revenue.
> See more: What is Influencer Marketing? Criteria for evaluating the effectiveness of an Influencer Marketing campaign
Important Factors When Choosing Travel Influencers
Choosing the right influencer will help brands save budget and increase their ability to reach the right potential customers. However, not all influencers are suitable for each brand or each tourism campaign. For the Influencer Marketing Strategy to achieve optimal efficiency, businesses need to carefully consider the following important factors:
1. Demographic and travel behavior match
This is a prerequisite because influencers who have a following with demographic characteristics and travel habits that match the target customer group will help convey messages accurately, increasing the possibility of conversion. For example, if a business targets a group of customers who love green travel, collaborating with influencers who pursue a green, sustainable lifestyle will help spread the brand image in a more natural, closer and effective way.
2. Deep understanding of destination culture
An influencer is not only a celebrity but also needs to have an understanding and attachment to the land and destination that the business wants to promote. Local influencers or people who have experienced the locality many times will easily create authentic, emotional content and understand the unique cultural values of that place. They know how to exploit the unique features, “hidden gems” that not everyone can easily recognize, thereby conveying a more engaging story, helping viewers feel more clearly and trust more in the experience that the brand provides.
3. Quality of engagement over quantity of followers
A large number of followers does not necessarily bring about superior conversion results. In many cases, “fake” numbers, followers who do not interact or are not really interested in the influencer’s content will cause the campaign to fall short of expectations. Therefore, businesses should prioritize choosing influencers with high interaction rates, quality comments, and a loyal following that is truly interested in the topic of travel. Good interaction proves that the influencer’s content has real influence, and at the same time helps the brand reach the right group of potential customers.
4. Storytelling style and authenticity in content
An engaging, inspiring and authentic storytelling style will make it easy for viewers to empathize and feel like they are experiencing it with the influencer. This is an important factor that makes the difference between a simple promotional campaign and a campaign with deep emotions, helping to stimulate customers’ desire to explore and experience tourism services. Influencers who know how to skillfully use visual language, videos and personal stories will be a great “bridge” for tourism brands to penetrate deeply into users’ minds.
3 prominent Influencer Marketing trends in the tourism industry 2025
Influencer Marketing is becoming a strategic weapon in the tourism industry, especially as consumers increasingly trust real-life experiences shared by influencers. Moving into 2025, brands will not only need to pursue coverage but also focus on the depth of connection with customers. Below are 3 outstanding Influencer Marketing trends that tourism campaigns cannot ignore!
1. Micro and Nano Influencers
In 2025, Micro and Nano Influencers are being prioritized by travel brands to collaborate with thanks to their ability to build close connections with followers. Although they have a small number of followers (from a few thousand to less than 100,000), this group of influencers often has a high engagement rate and a high level of trust in their community. This is especially suitable for the travel industry – where consumers tend to trust real-life sharing and personal feelings before making decisions.
Not only effective in terms of content, Micro and Nano Influencers also bring cost advantages, helping brands flexibly deploy large-scale campaigns with optimal budgets. They are flexible in personalizing messages, suitable for each geographic area or specific target group. With campaigns targeting niche market segments or new tourist destinations, collaborating with this group of influencers helps brands reach the right target audience and build deeper recognition.
2. Short videos and real-life experience content
Short videos are playing a central role in tourism influencer marketing campaigns, thanks to their ability to deliver content quickly, vividly and easily. Platforms such as TikTok, Instagram Reels or YouTube Shorts allow influencers to share their journeys, feelings and reviews about destinations visually, thereby attracting great attention from viewers, especially young customers who love to explore and respond quickly to visual content.
Not only does it help increase coverage, short videos also have the ability to promote purchasing behavior thanks to the authenticity of the experience content. Short clips recording images of dishes, landscapes, services or specific schedules bring a sense of trust compared to regular promotional content. When cleverly integrated with discount codes, tour booking instructions or short-term promotions, short videos become an effective tool to help businesses increase conversions and attract service bookings right from social networking platforms.
3. Combine KOLs with local KOCs
The combination model of KOL (Knowledgeable Person) and KOC (Knowledgeable Consumer) is being applied more and more popularly by travel brands. KOL takes on the role of attracting widespread attention thanks to high recognition, while KOC brings a realistic, close and suitable perspective to the customer group who is looking for reliable information before making a decision.
In particular, local KOCs will help convey the emotions and cultural identity of the destination through a close perspective and real-life experiences. With their understanding of cuisine, people and customs, they create authentic content that easily connects with tourists. When deployed in parallel, KOLs and KOCs will complement each other to amplify the campaign message in two ways: both creating a fast viral effect and increasing the level of trust.
SEFA Media – Strategic partner helps tourism businesses accelerate during peak season
Influencer Marketing strategies are becoming an essential tool for tourism businesses to make a lasting impression during peak seasons, especially when customers increasingly prioritize authentic stories from people they trust instead of simply receiving advertising. A well-constructed campaign not only brings immediate results but also contributes to building a long-term loyal customer base.
At SEFA Media, we provide comprehensive solutions from selecting influencers to executing and optimizing campaigns, ensuring that every step is closely linked to the business goals of the enterprise. Let SEFA Media accompany the brand, create creative Influencer Marketing campaigns, and boost revenue during peak season!
For more information, please contact us via:
Hotline: 0985 196 23
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