Project information
Industry: FMCG
Budget: 8 billion VND
Time: Running
Context
In the modern world, people have more and more choices. From delicious food, rich fashion to advanced technology products, everything is waiting to be discovered. Especially in a developing country like Vietnam, a series of new products are constantly launched to meet the needs of innovation and diversity of the people. But in these endless choices, finding products that are truly valuable, nutritious and truly healthy is becoming increasingly difficult.
In that situation, Suc Song Viet Investment and Trading Company Limited was established with the desire to become a leading unit in the production and supply of nutritional products that are beneficial to health. Not only wanting to develop a normal business brand, they are truly part of the nutritional revolution – taking care of physical health, nurturing mental health and contributing to improving the quality of life of Vietnamese people!
SEFA Media is proud to be the strategic consulting, research and development unit that has created a strong and valuable Vietnamese Vitality as it is today.
Solution
SEFA Media plays a key role in the early stages of the brand from product research and development with the R&D department of Vitality Vietnam. At the same time, it is the stage of setting up and operating the factory to put the mass production line into operation.
SEFA Media, as a strategic partner, is responsible for building a long-term development strategy for the Sensu brand, starting with establishing brand positioning, product portfolio strategy, and overall marketing strategy.
SEFA continuously updates and proposes ideas, develops new products, conducts market and customer research to increase reach to potential audiences and promote growth.
At the same time, SEFA is also responsible for implementing branding activities to increase brand awareness during the new brand launch phase.
