Lưu trữ Agency - SEFA Media

SEFA invests in developing cross-disciplinary Experts and future global Leaders

SEFA invests in developing cross-disciplinary global Experts and Leaders

In a rapidly changing international market with increasing demands for specialization, businesses can no longer rely solely on external resources if they aim to expand globally. SEFA takes the lead in building internationally standardized strategic human capital, creating a regional-scale practical training ecosystem where cross-disciplinary experts and leaders are cultivated through cross-border collaboration projects. This foundation empowers Vietnamese enterprises to confidently integrate and take the lead in the global market. The golden phase 2025-2028: The critical imperative in developing corporate experts and leadership teams The period from 2025 to 2028 is forecasted to mark a strategic turning point, a “golden phase” filled with both global opportunities and challenges for all enterprises. The acceleration of international digital transformation, regional geopolitical shifts, and evolving global consumer behavior are together shaping a hyper-competitive and deeply integrated business environment. In this context, human capital – particularly globally minded experts and leaders – will become the decisive factor of international competitiveness for every organization. The 2025-2028 market demands globally competent experts and leaders Over the next three years, both regional and global markets will grow toward increased specialization and deep fragmentation, requiring advanced professional expertise within each sector. Industries such as education, healthcare, technology, communications, finance, and FMCG will continuously evolve through global technological integration — including AI, Blockchain, IoT, Big Data, and intelligent automation. To compete internationally and lead regional markets, businesses must build an in-house team of internationally standardized experts — professionals who not only excel in technical knowledge but also possess global vision, cross-cultural communication capability, and deep insight into global trends. This is the foundation for enterprises to expand international partnerships, attract foreign investment, and strengthen cross-border adaptability. In this transformative period, reliance on external consultants will reveal significant limitations. Global volatility unfolds too rapidly for outsourced experts to keep pace with each local market’s dynamics. A sustainable solution lies in developing an internal talent force with global mindset and agility, capable of making immediate strategic decisions and executing flexibly within an ever-changing international business landscape. Building a legacy of self-reliant leadership for the future The 2025-2028 period also represents a pivotal moment to cultivate the next generation of globally capable leaders. In an era of globalization and regional value chain restructuring, enterprises must nurture young leaders who not only understand the organization but also possess international vision, cross-cultural management competence, and the ability to drive innovation across multinational contexts. Ultimately, “global self-reliance” will determine the long-term sustainability and international standing of Vietnamese enterprises in the coming decade. Investing in globally oriented experts and leaders is not merely a human resource initiative, but a strategic pathway to global integration, enabling organizations to build a leadership legacy, enhance regional competitiveness, and ensure sustainable growth on the global economic map. SEFA’s comprehensive investment in developing global experts and future leaders SEFA goes beyond domestic training solutions by expanding its strategic investment into international human capital development. Our goal is to build a new generation of globally integrated experts and leaders, capable of driving Vietnam’s enterprises toward international competitiveness. We implement a structured, system-based, and globally oriented investment strategy in human capability development, viewing it as the core pillar of sustainable prosperity and a catalyst to elevate Vietnamese enterprises on the global economic map. Strategic investment funds and a world-class experiential learning ecosystem SEFA operates international strategic investment funds, enabling long-term vision and sustainable financial capacity to invest in globally standardized strategic human resource development. This empowers SEFA to go beyond traditional training, delivering practical, globally applied development programs, where participants are tested in cross-border collaboration projects and simulated international business environments. We have built a regional-scale experiential learning ecosystem, where experts and leaders are equipped with the latest global management knowledge and exposed to real-world business scenarios across both domestic and international markets. This provides invaluable opportunities to strengthen global leadership capabilities, cross-border strategic thinking, and adaptive agility within multicultural business environments. SEFA’s mentorship model is implemented in collaboration with leading international experts from developed markets such as South Korea, Japan, Singapore, and Europe. This integration helps learners accelerate their development journey while upgrading leadership competencies to international standards. Developing multi-sector capabilities for experts and leaders SEFA focuses on nurturing globally minded in-house experts – professionals who excel in technical expertise while mastering international contexts, standards, and value chains within their respective industries. Our training programs develop experts capable of cross-sector collaboration, understanding global value chains, and leveraging emerging technologies such as AI, Blockchain, Data, and IoT to optimize operations at international standards. We emphasize systemic global thinking, enabling experts to collaborate effectively across departments, regions, and international subsidiaries, thereby maximizing organizational performance as a whole. For the next generation of leaders, SEFA has designed a Global Leadership Development Roadmap that focuses on: Strategic decision-making in multinational contexts Global risk management capability Leading organizational transformation in international environments Talent retention and sustainable succession planning in the era of globalization Strategic human capital investment: The key to global retention and sustainable growth Investing in people is not only a pathway to international competitiveness, it is also the most effective solution for global talent retention. When individuals are empowered to grow within an international ecosystem, learn directly from global experts, and see clear cross-border career pathways, they develop a deep sense of loyalty and long-term commitment to the organization. SEFA also supports enterprises in building globally standardized succession systems, enabling the identification and development of young global leaders capable of assuming key positions within multinational business models. This ensures smooth leadership transitions, sustained global growth momentum, and empowers enterprises to maintain strategic self-reliance in their global integration journey. The strategic value SEFA delivers Partnering with SEFA is not merely a strategic decision for the present, it is a forward-looking move toward global excellence, shaping a sustainable future and elevating the position of Vietnamese enterprises across regional and international markets. We are committed to delivering world-class strategic value, empowering organizations to strengthen global competitiveness, optimize human capital investment, and build an innovation-driven culture aligned with international

MASTER CLASS PRO 2025: Business Strategy course exclusively for talented leaders from SEFA Media

MASTER CLASS PRO 2025 is an intensive training program designed by SEFA Media specifically for business leaders and senior managers who are looking for a real transformation in their business strategy. This is a comprehensive companion solution system that helps transform leadership thinking into concrete and sustainable actions in business operations. Management problems that businesses are facing Many Vietnamese businesses are growing at a rate that is not commensurate with their internal potential, and are even falling behind. This unfortunate situation is largely due to the lack of management thinking appropriate to the new context. The rapid development of the market, along with the pressure for continuous innovation, requires a synchronous strategy in both vision and implementation. Old thinking errors hinder growth Many leaders still operate by inertia, using past experience as a benchmark for all current decisions. Old models that helped businesses grow in the early stages are no longer suitable when the economic landscape, technology, and consumer behavior have changed significantly. Failure to innovate causes businesses to repeat old strategies, leading to lagging results. Instead of investing in internal capacity, many units only focus on expanding scale, increasing costs without increasing efficiency. This is the path to formal and unsustainable growth. Lack of comprehensive strategy across departments When parts of a business are not guided by a clear strategy, the system operates in a disjointed manner. Each department optimizes for its own goals, without understanding its role in the bigger picture, leading to wasted resources and operational conflicts. This situation often stems from the failure of leaders to build a comprehensive strategic map, or to communicate effectively to the team. Without a clear vision and a specific implementation system, businesses can easily fall into a state of stagnation and fail to break through in the acceleration phase. Current status of training in the market The demand for training for business teams and leaders is increasing, but the current market has not yet met real expectations. Most of the current courses stop at the surface, lack system and are not close enough to the internal challenges of each business. Lack of creativity and practicality in teaching Many training programs use old textbooks, one-way communication methods, and are not connected to practical situations. Students passively absorb knowledge and have difficulty imagining how to apply it to their own business environment. Insufficient training team expertise Most trainers in the market lack practical experience at the strategic level. They may be good at conveying theory, but have never faced complex system problems of enterprises in the transition period. Learners expect too much from trending courses Many business owners are caught up in temporary learning trends such as “millionaire thinking” and “new leadership” without clearly defining learning goals. This makes training expensive but does not bring real value. Theory does not go hand in hand with practice Most current courses do not have a training mechanism integrated into real work. Learners often only stop at the level of understanding, but are not specifically guided on how to implement it in their businesses, leading to knowledge not being converted into action. What does MASTER CLASS PRO 2025 do for business owners? There is no sustainable growth strategy if leaders lack the ability to transform thinking into a consistent and practical system of action. MASTER CLASS PRO 2025 is designed to remove the root causes of management bottlenecks, helping leaders review the operating structure and orient the organization on the right long-term development trajectory. Transforming thinking into concrete action Good leadership does not stop at thinking correctly, but needs to transform thoughts into effective actions throughout the entire system. MASTER CLASS PRO 2025 guides you on how to decompose goals into specific tasks, design performance metrics, and set clear implementation progress for each department. Through practical situations and modern management tools, the program helps learners build action maps in line with the set strategy, thereby improving implementation efficiency and comprehensive monitoring capabilities. Solving the problem of long-term growth Chasing short-term results causes many businesses to miss the opportunity to establish a solid foundation for development. MASTER CLASS PRO 2025 helps leaders identify the core elements that create long-term value, from cost structure, customer segmentation to team capacity. Through a systems approach, the program helps students build a growth roadmap linked to organizational capacity, ensuring scalability without sacrificing operational quality or losing financial control. Restructuring business strategy according to each business model There is no single formula for success for all types of businesses. MASTER CLASS PRO 2025 approaches each operating model specifically, from startups, family businesses to multi-industry corporations, to design strategies that are appropriate to the realities of each context. The in-depth and exclusive course system is the crystallization of strategic thinking and practical experience of the Master team at SEFA Media in areas such as Brand Strategy, Finance, Business, Data Analysis, Digital Marketing, Information Technology and AI. Only with a solid professional foundation can businesses effectively apply, create and manage strategies. Strategic alignment between leadership and implementation team The disconnect between high-level strategy and implementation is one of the main reasons why businesses are slow to develop. MASTER CLASS PRO 2025 guides leaders to build coordination mechanisms, internal communication, and control systems for goals both vertically and horizontally. The program helps leaders form a performance measurement system appropriate for each level, creating clarity in task assignment and improving coordination between departments in accordance with the set direction. Hands-on guidance through real-world cases from multidisciplinary experts Leaders need to be exposed to specific situations, instead of learning one-way theory. MASTER CLASS PRO 2025 offers practical training designed by SEFA Media experts, simulating management scenarios that occur in real business operations. Each module is accompanied by an expert advisor who provides feedback, corrects thinking, and supports the design of strategic solutions. This is a true “hands-on” process, helping learners build systematic decision-making capacity. Invest in yourself and your team’s internal strength with SEFA Media’s MASTER CLASS PRO 2025 program – where true leaders are equipped

SEFA Media paves the way for experts and business leaders to rise in a new era of growth

As the country enters the era of growth as General Secretary To Lam emphasized, each enterprise and each leader must also ask themselves big questions about their own role, position and adaptability. In that flow of movement, restructuring is no longer a tactical choice, but becomes a core strategy to pave the way for sustainable development. With the vision of accompanying enterprises and experts in specific industries, SEFA Media is a pioneer in applying technology in comprehensive, innovative and creative solutions to accompany enterprises in building sustainable brands in the new era. Restructuring is an irreversible trend in the era of mobility In the context of the Vietnamese economy entering a new growth period with strong endogenous momentum, restructuring is no longer a temporary solution, but an inevitable trend for all organizations, especially in the post-crisis period and comprehensive digital transformation. SEFA Media, as a strategic consulting unit for businesses in specific industries, sees this as a pivotal moment for businesses not only to survive, but also to comprehensively upgrade their internal resources and operating models. As the country changes, businesses cannot stand still General Secretary To Lam’s speech on the era of rising up is not simply a national strategic message, but a call to each enterprise and each leader to correctly perceive the changing context. As the State advocates innovation in leadership thinking, modernizing the public administration system and promoting digital transformation on a large scale, enterprises need to demonstrate their adaptability through concrete actions. In particular, restructuring becomes a vital requirement. SEFA Media – Vietnam’s leading agency in Brand Strategy Consulting and Comprehensive Marketing and Business Solutions, has found that many Vietnamese businesses are still maintaining a management model based on old experience, lacking flexibility in operations and slow to update modern organizational thinking. As a result, when the market changes, businesses are easily “left behind” by outdated models, while more agile competitors capture new market shares with smarter organizational structures. Restructuring is a prerequisite to unlocking growth potential In the practical projects at SEFA Media, many businesses come to us after investing in communications, technology or recruiting senior staff, but still cannot create real growth. The reason lies not in the lack of resources, but in the internal structure that is no longer suitable to effectively promote those resources. Restructuring here is not just about “replacing people” or “cutting costs” but the journey of redesigning the way businesses create value from strategy to execution. A system that can optimize team capacity, shorten decision-making time, increase market response speed and retain new talent is the right system for the 2025-2030 period. SEFA Media is currently accompanying many Vietnamese businesses on this journey, not only with a consulting mindset, but also with proven strategic methods and tools through highly specific industries. Building new systems is at the heart of modern restructuring thinking Restructuring is not just a concept of reorganizing the apparatus, but a strategic approach to redesigning the entire operating system from the organizational structure, information flow, to the way of making decisions and organizing daily work. In the digital age, a modern operating system needs to ensure the ability to adapt quickly, react accurately and continuously learn from real data. SEFA Media approaches restructuring thinking not as cutting but as upgrading, which means redesigning the system based on long-term growth potential instead of dealing with short-term problems. Many businesses, when embarking on a restructuring journey, often start by changing leadership, merging departments, or reducing operating budgets. But if they stop there, these changes can easily fall into a state of formality and are difficult to maintain results. An organization can only truly operate again when the way information is circulated, decision-making, and coordination between departments is systematically and scientifically redesigned and consistent with the new strategic direction. SEFA has worked with businesses in the manufacturing, service, technology and education sectors where restructuring requires addressing multiple layers of systems at the same time: technical, administrative and cultural. We have found that no “copy-paste” system is effective. Each organization needs to have its processes, structures and goals tailored based on internal data and specific industry characteristics. This is something that only units with in-depth consulting capabilities and a deep understanding of the specifics of the Vietnamese market can do. A modern organization cannot develop if it only invests in technology and forgets the human factor. A new system needs to be designed in a synchronous direction, with reasonable delegation of personnel, flexible work processes and support tools selected based on clear goals, not technology trends. Every decision in the system must help the business operate more effectively, not create additional administrative burden. SEFA Media does not stop at strategic consulting but also accompanies the implementation of each link in the new system from designing the organizational model, consulting on suitable management software, to training the team according to the new workflow. It is the synchronization from strategy to implementation that helps the businesses we support avoid the situation of “form conversion”, which means only changing the name of the department but not changing the operational mindset. SEFA Media builds internal strength, elevates Vietnamese brand value in the new era In the era of knowledge-based operations, restructuring cannot be separated from human capacity renewal. No matter how advanced a system is, it cannot operate effectively if the internal team still maintains the old mindset and old methods. SEFA Media believes that all sustainable transformations start from learning, learning to understand correctly, do correctly and make the right decisions. Therefore, we consider upgrading internal capacity as the core of all new-age organizational development strategies. SEFA Media accompanies businesses in learning, training, and applying new capabilities to restructuring The idea of “learning goes hand in hand with practice” was emphasized by President Ho Chi Minh right from the early days of nation building. Today, in the context of a constantly changing market, that spirit needs to be concretized in each organization. Not everyone needs to become an expert, but every employee

SEFA Media leads Businesses toward exclusive Brand Strategies success for 2025-2028

Modern Brand Strategy cannot be separated from the social context and consumer behavior. With experience in market research and practical implementation in many specific industries, SEFA Media believes that 2025 – 2028 will be a pivotal period, where brands not only need to be creative but also need to adapt quickly and stick to core values. The three major trends below are reshaping the way businesses approach, position and build brands in the domestic market. Vietnamese consumers’ behavior and expectations are constantly changing The Vietnamese consumer market is witnessing a strong shift, especially from Gen Z, who are the customer groups that have a great influence on new consumer trends. They are not only interested in products, but also require brands to demonstrate social stance, cultural identity and empathy in life values. According to a McKinsey report, 63% of Gen Z are willing to boycott brands if they detect dishonesty or inconsistency with their ethical values, and they also appreciate brands whose marketing campaigns reflect their cultural diversity and life values. SEFA Media believes that this is the stage where businesses need to restructure the entire brand experience from products, services to communication approaches and content. Businesses cannot rely solely on emotions or large budgets, they need a brand strategy built on user data, domestic consumer behavior and new standards in customer experience. Digital transformation becomes the core infrastructure for every Brand Strategy If businesses previously viewed digital transformation as a separate technology trend or project, it is now a vital infrastructure for brands to have an effective presence. From the way customers access information, interact with products, to shopping behavior and feedback, everything happens on a digital platform. A brand that is unable to analyze behavioral data, manage cross-channel experiences or optimize messages for each digital touchpoint will quickly be left behind. SEFA Media integrates technology in the entire chain of Brand Strategy Consulting solutions, from analyzing market data, user behavior to measuring the effectiveness of each implementation stage. With systemic thinking and practical tools, we help businesses turn digital transformation from a vague goal into a specific operating platform, supporting continuous brand growth. Domestic consumer culture requires brands to express clear identity Vietnamese consumers today tend to choose brands that reflect their cultural values, lifestyles and personal identities. This places a new requirement: brands must not only say the right thing but also live up to their promises. SEFA Media has accompanied many Vietnamese brands in building brand messages that are suitable for the cultural context of each region. Instead of using mass messages, we propose a brand model that is flexible and adaptable, but still maintains a consistent core. That is the way for businesses to create a real emotional connection with the market. SEFA Media proposes 3 core elements in modern Brand Strategy Instead of following short-term brand trends, businesses need a consistent, in-depth, systematic and adaptable strategic framework. Based on dozens of practical projects in the Vietnamese market, SEFA Media proposes three fundamental elements in a modern brand strategy. This is the framework that helps businesses not only attract attention, but also maintain the trust and loyalty of target customers. Brands need to reflect humanity, not just business Businesses can invest in technology or have huge media budgets, but if the brand doesn’t feel personal, transparent, and authentic, it will be difficult to retain customers. Empathy, consistency, and accountability are three criteria that modern consumers are particularly interested in. SEFA Media advises on building a brand strategy based on the human element, from brand voice, representative image, to how the brand responds to user feedback. This is the foundation for the brand to not only be known, but also trusted and loved in the long term. Brand strategy needs to be integrated long-term with product and operational strategy Many businesses make the mistake of separating branding from product strategy or operations. This results in a mismatch between the brand image and the actual customer experience, creating the risk of losing market trust. SEFA Media helps businesses align their three pillars: product, operations, and brand. Through an integrated consulting system, we clearly identify what a business’s true point of differentiation is, and how to consistently communicate it from production to marketing. This is how brands create true, uncopyable competitiveness. Quick response is the new era brand strategy advantage In a constantly changing market, brands cannot operate in a rigid model. Today’s consumers expect brands to listen quickly, respond promptly and adapt continuously to changes in needs, behaviors or social trends. SEFA Media values flexibility in brand strategy. We advise businesses to establish a two-way feedback mechanism between the brand and consumers, build a process to update content, messages and images in a sensitive manner while still adhering to the overall direction. It is this flexible adaptability that helps brands maintain connection and create sustainable value in the long term. What do Vietnamese businesses need to build a deep and sustainable brand? A sustainable brand cannot rely solely on good communication or a good image. What is more important is how the brand is built from the inside out, able to evolve over time and remain relevant to the target market. Brand vision needs to be concretized into an implementation strategy In many businesses, brand vision is often built very systematically but stops at the declaration level. To create practical value, vision needs to be concretized into clear, measurable action plans that closely follow the actual operations of the business. SEFA Media helps businesses identify strategic priorities, set brand goals related to market share, customer retention rates or recognition in specific industries. From there, all activities from products, sales to communications are unified according to the same long-term development direction. Organizational strength determines the brand’s ability to reach far No matter how strongly a brand is communicated, if it lacks internal operational capacity, it will soon be limited in scale and market share. On the contrary, a business with a solid internal system will easily expand its

SEFA Media – Leading Brand Strategy Agency in Hanoi

In a competitive business environment, Brand Strategy becomes a vital factor to help businesses create sustainable competitive advantages. In Hanoi, the demand for Brand Strategy Consulting is increasing as businesses want to clearly position their brands and attract target customers. SEFA Media , with over 9+ years of practical experience through over 6,000+ successful projects, is the top choice for many large and small businesses. The following article by SEFA Media will analyze common challenges when building a brand and the reasons why SEFA Media is trusted as the leading Brand Strategy Consulting unit in Hanoi! Brand Strategy – a vital “weapon” in the battle to conquer the market In an increasingly competitive business environment, having a good product or a reasonable price may not be enough for a business to retain customers. As market choices become more homogeneous, what makes the difference is how a brand positions itself in the minds of consumers. Brand Strategy acts as a compass to help a business clearly convey its core values, identity and mission. This is the foundation for a brand to build trust, promote engagement and create value beyond product features. Not only targeting external customers, Brand Strategy plays a key role in shaping internal culture and long-term strategy. A clear Brand Strategy helps businesses identify their central goals, thereby synchronizing communication messages, orienting marketing activities and optimizing the customer experience journey. At the same time, it helps the human resources team understand the role and value they are contributing, creating sustainable work motivation and increasing consistency in the way the brand operates. Common challenges businesses face when building a brand Building a Brand requires a careful investment in strategy, resources and continuous innovation. This process is often challenging due to fierce competition, market fluctuations and increasingly demanding customer demands. Lack of overall Brand Strategy Although many businesses have realized the importance of branding and have begun to invest systematically, in reality, most still lack a clear and long-term overall Brand Strategy. The lack of strategy makes communication and marketing activities inconsistent and difficult to make an impression on the market. Some businesses only focus on products without linking branding to an overall management strategy, leading to ineffective branding. Limited resources – a difficult problem for businesses The investment costs for brand identity, communication, protection and market development are not small, especially for small and medium enterprises. Many enterprises have only registered for domestic trademark protection and have not yet expanded to the international market. The high input costs while the effectiveness is often only evident after a long time are barriers that make many enterprises hesitant. Lack of consistent communication implementation Brand building cannot be separated from communication activities. However, many businesses have not implemented communication in a synchronous and systematic manner. The brand is still vague in the minds of consumers due to lack of consistency, the image and message are not conveyed strongly, continuously and through the right channels. Some brands have good value but are not promoted effectively, making it difficult to position. Moreover, many businesses still have the mindset of “good products for export, bad products for domestic sale”, not paying due attention to building domestic brands – a sustainable foundation for long-term brand positioning. Increasingly fierce competition at home and abroad In the context of integration and expansion of new generation FTAs, Vietnamese enterprises are facing many international brands that have established a position and superior financial capacity. Enterprises that do not invest in their brands will easily be eliminated. Meanwhile, consumer demands are increasingly strict, not only in terms of quality but also in terms of brand value, experience and trust. This forces enterprises to constantly innovate, improve quality and build an integrated brand ecosystem. SEFA Media – Leading Brand Strategy Consultant in Hanoi SEFA Media is one of the leading pioneers in the field of Brand Strategy in Hanoi, trusted by thousands of large and small businesses nationwide. With more than 8 years of practical experience, we have accompanied many Vietnamese brands to clearly define their identity, enhance their value and gradually affirm their position in both domestic and international markets. SEFA Media is committed to providing comprehensive Brand Strategy solutions, suitable for each business’s characteristics and business goals. Why is SEFA Media considered the leading Brand Strategy Consulting unit in Hanoi? Team of experienced experts SEFA Media owns a team of 80+ Brand Strategy Consultants with extensive knowledge and practical skills in the fields of Marketing, Branding, Media Management and Market Analysis. With practical experience and creative thinking, SEFA Media offers practical strategic solutions, helping businesses clearly position themselves and increase their competitive advantage. Methodical and flexible strategic consulting approach SEFA Media builds Brand Strategy based on thorough market research, competitor analysis, deep understanding of target customers and the business’s vision and mission. Each strategy is designed separately, suitable for the industry, scale and development goals of the business, helping to develop a sustainable brand in a volatile business environment. Comprehensive solution from building to developing Brand Not only stopping at Brand Strategy Consulting, SEFA Media also provides synchronous support services such as brand identity design, media content development, Digital Marketing implementation, building a sustainable brand ecosystem and measuring campaign effectiveness. This ensures that the strategy is implemented consistently and brings optimal results. With the mission of “Elevating the value of Vietnamese brands”, SEFA Media wishes to become a leading companion to help Vietnamese businesses build sustainable brands and reach out to the international level. We believe that a clear and effective Brand Strategy not only helps businesses improve their competitiveness but also builds strong trust and develops sustainable brands in a volatile business environment! > See more: Exclusive Brand Strategy Consulting Solution from SEFA Media For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia

SEFA Media – Leading Brand Strategy Agency in Da Nang

In the context of the increasingly competitive Da Nang market, many local and international businesses are “betting” on brand strategy to differentiate themselves and capture the minds of customers. SEFA Media is a reliable partner, not only because of its creativity but also because of its ability to build a thorough, in-depth Brand Strategy that is consistent with the long-term development orientation of the business. Da Nang – The new economic hub of Central Vietnam In the picture of economic development in the Central region, Da Nang has affirmed its position as a dynamic economic center and become an ideal destination for large-scale brands looking for sustainable growth space. According to a report from the City Statistics Office, in 2024, Da Nang’s GRDP is estimated to reach more than 151,300 billion VND, an increase of 7.51% over the same period last year, of which the service sector accounts for more than 71% of the total structure, showing a strong shift to industries that require deep investment in branding and customer experience. In addition, with more than 40,000 operating enterprises and a total registered capital of over VND 257,000 billion by the end of 2024, Da Nang is not only an ideal place to start a business but also a place where national and regional brands choose as a strategic “launch pad”. In that context, a market gap has emerged: many large-scale enterprises, inter-regional corporations, and brands with a vision to expand nationally or globally are looking for true Brand Strategy consulting partners. Units that not only promote, but also accompany enterprises in building internal brand capabilities, from positioning strategies, multi-touchpoint identification systems, to standardizing experiences and long-term oriented communications. Da Nang enterprises and the Brand Strategy problem: What are the biggest barriers? Businesses in Da Nang are facing an important crossroads in their journey of brand development, as the market increasingly demands sophistication in building and managing brand value. However, in addition to great opportunities, many businesses still face significant challenges in forming a systematic and effective brand strategy. Brand mindset not aligned with long-term strategic vision Despite growing rapidly in scale, many Da Nang businesses still approach branding as a communication activity such as logo design, identity development, fanpage building, etc. instead of as a strategic structure to help businesses differentiate and build long-term brand equity. Brand Strategy is often integrated into the Marketing plan, lacking an independent role in the overall development direction. As a result, the brand lacks core identity, is inconsistent between communication and experience, and fails to create sustainable connections with customers. Lack of real market data and customer insights Many businesses, even those with great potential, still build their brands based on subjective feelings and experiences. The lack of market research, industry analysis, customer segmentation and competitive assessment leads to brand positioning strategies that do not closely follow actual needs and behaviors. Meanwhile, the consumer experience in Da Nang is increasingly complex and fragmented. Especially when the city is both local (intra-regional) and a hub for receiving visitors (tourists, population shifting from the North/South). Without accurate and real data, brands cannot “anchor” in the minds of consumers. Changing business environment and macro impacts Da Nang is entering a period of strong transformation from a tourism and service city to a key economic center of the Central region. However, this process also entails many macro variables that directly affect the way businesses shape and operate their brands. From policies to promote public-private investment, smart city planning, to the wave of supply chain shifts and the trend of “greening” the economy, businesses are forced to adapt quickly if they do not want to be left behind. At the same time, pressure from national and international brands entering the market, along with changes in consumer behavior after COVID-19, are making the competitive environment more fierce than ever. In this context, branding cannot be based on emotions or short-term solutions. Businesses need a solid brand strategy foundation designed to flexibly adapt to external fluctuations while maintaining their own identity and long-term competitive advantage. Lack of a reputable Brand Strategy partners One of the biggest challenges for businesses in Da Nang in the journey of building a brand is the scarcity of partners with in-depth strategic consulting capacity. Most of the current market still focuses on providing image design services, running communications or implementing campaigns, while lacking units with the capacity to accompany from the research stage, analyzing business models to creating a positioning system and implementing a comprehensive Brand Strategy. SEFA Media – Leading Brand Strategy consulting unit in Da Nang In a highly competitive market and constantly changing consumer behavior, businesses cannot rely on short-term communication solutions to build their brands. What is needed is a partner with strategic vision, multi-dimensional implementation capabilities, and a deep understanding of the business structure and regional market. That is also the reason why SEFA Media is chosen by many major brands. As a leading Strategic Agency , SEFA Media approaches branding as a systematic development structure. From market research, business model analysis, brand positioning, brand ecosystem development, to designing an integrated communication strategy aimed at long-term effectiveness. SEFA’s difference comes from its ability to: Transform data into clear strategic direction, applying international thinking frameworks suitable for the characteristics of the domestic market Combining systems thinking with localized flexibility helps brands maintain their own identity while effectively adapting to local business contexts. SEFA Media brings together a team of experts who are trained and professionally developed in Brand Strategy, integrated communications, consumer behavior research, visual experience design, and brand culture building. Key members all have experience in consulting or implementing projects for domestic and international brands in many fields such as F&B, retail, real estate, education, and technology, etc. All of our solutions are aimed at creating a brand that is sustainable, has the ability to lead the market, and is consistent with a long-term business strategy. Instead of providing attractive designs or slogans in the short term, SEFA Media focuses

SEFA Media – Leading Agency in FMCG Marketing Strategy Consulting

The FMCG industry is entering a period of strong change, as the market becomes more competitive and consumers are increasingly demanding in their product choices. To maintain their advantage and achieve sustainable growth, brands need to have a systematic, flexible and trend-catching Marketing Strategy. In this context, the in-depth Marketing Strategy Consulting solution plays a key role, helping businesses determine the right direction, develop sustainably and increase revenue. In this article, SEFA Media will analyze the challenges, prominent trends and effective Marketing Strategy Consulting solutions for the FMCG industry! Challenges in implementing Marketing Strategy in FMCG industry The FMCG (Fast Moving Consumer Goods) industry in 2025 is facing many challenges, requiring businesses to adjust their Marketing Strategy to meet rapidly changing market needs. Big Marketing Costs Marketing strategies for FMCG products often require wide coverage and high frequency, requiring large budgets for advertising, promotion and distribution channels. However, spending a lot of money does not guarantee success if the effectiveness of each activity is not strictly controlled. The problem for businesses is to optimize costs, identify the right channels, the right target audience and closely measure effectiveness (ROI) to avoid wasting resources. Fierce competition from many brands The FMCG industry is extremely competitive with a series of large and small brands sharing the market. Consumers are increasingly demanding, constantly changing their preferences under the influence of new trends and technology. This forces businesses to constantly innovate in products, communications and customer experiences to maintain their appeal. If they do not adapt in time, brands can easily be forgotten in a market that is constantly “changing blood”. Difficulty in Differentiating and Maintaining Loyalty FMCG products are often highly substitutable and have short life cycles, making it difficult to maintain customer loyalty. Consumers are easily attracted by promotional prices, new designs or temporary experiences. Therefore, brands need to not only create a clear differentiation in core values but also continuously invest in care, emotional connection and creating a loyal customer community. Trends shaping the FMCG industry The FMCG industry is entering a period of strong transformation under the impact of technology, changing consumer behavior and pressure from environmental and health issues. To maintain competitiveness, FMCG businesses need to quickly grasp the following prominent trends: 1. Switch to online shopping The boom of e-commerce is changing the way consumers access and shop for FMCG products. Customers increasingly prioritize online platforms because of their convenience, variety of choices, and attractive promotions. FMCG businesses need to invest heavily in online sales channels, optimize omnichannel shopping experiences, and develop Digital Marketing campaigns to attract and retain consumers in the digital environment. 2. Personalize the customer experience Modern consumers want products and services that are tailored to their individual needs and preferences. Personalization extends beyond individual promotions to content, packaging design, and after-sales service. To keep up with this trend, FMCG brands can leverage user data, artificial intelligence (AI), and behavioral analytics to deliver a fully personalized experience that increases engagement and brand loyalty. 3. Sustainable and health care products The trend of green living and health concerns is increasingly influencing purchasing decisions. Consumers prioritize environmentally friendly products with clear origins, using natural or organic ingredients. In addition, they also look for products that support physical and mental health. This requires FMCG businesses to actively innovate production processes, develop green and clean product lines, and transparently communicate their sustainability commitments to meet the needs of more responsible and conscious consumers. Why should FMCG brands cooperate with strategic consulting agencies? Faced with challenges and changes in industry trends, cooperation with Marketing Strategy Consulting Agencies becomes the key to help brands maintain and expand their competitive position. With in-depth data sources and understanding of the fast-moving consumer goods market, agencies are able to accurately analyze trends, customer behavior and competitors. This helps build a methodical, practical Marketing Strategy and optimize resources. Marketing Strategy Consulting solutions also support brands to position themselves clearly, distinctly and sustainably in the minds of consumers. With experience in implementing multi-platform marketing campaigns, the agency ensures a close connection between strategy, execution and measurement, helping marketing activities not only create large coverage but also bring clear practical results. Thanks to that, FMCG brands can increase recognition, build customer trust and promote strong revenue growth in an increasingly competitive environment. > See more: Top Leading Agencies Driving Rapid Growth for the FMCG Industry SEFA Media – Leading Marketing Strategy Consulting Partner in FMCG Industry With 9 years of experience in the industry, SEFA Media has affirmed its position as one of the leading Marketing Strategy Consulting Agencies in Vietnam. Our team of experts has deep expertise and special understanding of the FMCG market, helping to develop optimal advertising strategies for each brand. SEFA Media is a strategic partner of many prominent FMCG brands such as Tan Cuong Tea, TH Food, and Moc Le Vermicelli. This is a clear demonstration of our trustworthiness and superior ability in implementing successful advertising campaigns. With a team of experienced experts, Marketing Strategy Consulting for FMCG from SEFA Media will be the top choice to help businesses build a long-term development roadmap and achieve outstanding revenue growth. Contact SEFA Media now to receive in-depth advice from leading experts in the ASEAN region! For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia.vn

SEFA Media’s 10-year vision: Driving growth for 1000+ enterprises

In an era where growth strategies require constant innovation and long-term thinking, having a true Marketing partner is vital for every business. Aiming for a 10-year vision of successfully accompanying 1000+ businesses, SEFA Media has created impressive numbers, while gradually creating new standards for comprehensive Brand and Marketing strategies, helping businesses grow sustainably and adapt flexibly to future trends. Redefining business strategy in the next decade As the pace of market change outpaces all predictions, redefining business strategy is no longer an option, but a necessity for any business that wants to stay ahead in the next decade. Shifts in consumer behavior and business models In the next decade, consumers will no longer buy based solely on rational needs, but will be strongly influenced by emotions and experiences at each touchpoint. Shopping behavior will become “multi-touchpoint”, meaning customers can find information on social networks, websites, e-commerce platforms, and then make decisions. This requires businesses to completely change their business models. The concept of “customer-centric” is becoming the new standard. Personalizing the experience journey will be the key factor for businesses to maintain connection and create sustainable value. Marketing is no longer a department, but an overall strategy. Modern marketing is not simply a sales support activity, but a strategic foundation that governs the entire business operation. The convergence of Marketing, Technology and Operations creates a unified brand ecosystem, where every touchpoint conveys a clear and intentional message. Businesses need to change their mindset: from “doing a marketing campaign” to “operating the brand as a living strategy”. When all departments are synchronized according to the brand strategy, that is when Marketing shows its role as the core driver of growth. Trends businesses must grasp if they want to grow Entering the new economic era, trends such as experience economy, ESG (environment – society – governance), comprehensive digital transformation and content creation have become mandatory requirements for businesses. Consumers are increasingly interested in sustainable values, social responsibility, and brands that truly inspire. Meanwhile, content, especially branded content, plays a role in driving behavior and emotions. Businesses that want to grow must invest in data, technology, and content to survive and create a profound impact in the future market. What does a business need in its Marketing strategy to develop a 10-year vision? Businesses that want to grow sustainably in the next 10 years need to have a deep brand foundation, cross-platform adaptability, and out-of-the-box creative thinking. Solid Brand Foundation: The Key to Sustainable Growth Brand building needs to start from the depth of core values. A solid brand foundation is the foundation that helps businesses survive and develop long-term amidst market fluctuations. Not stopping at the initial positioning, businesses need to continuously reposition according to the shift in consumer behavior and tastes. When a brand is built as a consistent story, with depth and adaptability, it not only retains customers but also expands trust from the international market. Multi-Platform Digital Strategy: Right People, Right Message, Right Time In an era where customers access brands from dozens of different platforms, an effective Digital strategy is not about being “everywhere”, but about appearing at the right time, in the right place and conveying the right message. Leveraging the power of data and technology, businesses can optimize every touchpoint on the customer journey: from awareness, consideration, action, loyalty. SEO, Ads, Email, CRM, OTA platforms… all need to be integrated as a smoothly operating ecosystem. Flexibility and measurability will be the factors that separate the surviving brands from the leading brands. Content Creation to Create Sustainable Competitive Advantage As customers become more fickle and forgetful, only truly inspiring and experiential content will make a difference. In the next 10 years of marketing, content is the way brands tell stories, inspire emotions and build connections. Videos, blogs, podcasts, reviews… all become “brand experiences” if invested in the right direction. Creativity in words, images, and presentation will be a competitive advantage that helps businesses maintain their position and personality in the eyes of customers. SEFA Media aims for a 10-year vision and a journey of creating value for 1000+ businesses SEFA Media is gradually accompanying more than 1000+ businesses to build sustainable, adaptable and breakthrough brands in the digital age. We believe that every Vietnamese business deserves a Marketing strategy with long-term vision and true value. > See more: SEFA Media – Leading Strategy Consulting Unit SEFA Media – Strategic partner with the new generation of businesses As a Brand Strategy Consultant and a provider of comprehensive Marketing Solutions, SEFA Media is committed to creating a long-term development foundation for businesses. Accompanying from the core of thinking, SEFA Media has been contributing to enhancing competitiveness, creating brands with their own identity, adapting to the times and ready to reach out to the international market. Mission to elevate Vietnamese brands in the digital age SEFA Media carries the mission of helping Vietnamese brands affirm their position domestically and make strong strides into the world. We build strategies not only for communication, but also for sustainable growth from core values. Each brand identity we explore and develop is aimed at being unique, specialized and consistent with the expectations of modern consumers. In the digital age, SEFA Media believes that a methodical brand strategy is the “bridge” that helps businesses integrate successfully. The foundation for sustainable development for SEFA Media to move towards a 10-year vision The journey to conquer 1000+ businesses is guided by the core values that SEFA Media always adheres to: Entrepreneurial mindset, Dedication, Knowledge, Connection, Speed and Responsibility. We put ourselves in the role of an owner to understand the business problem, thereby building effective and practical solutions. At the same time, each member of SEFA carries within themselves a spirit of dedication, readiness to innovate and long-term commitment to customers. That is the driving force for SEFA Media to develop into a pioneer in the field of Brand Strategy Consulting and Planning in Vietnam. For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia.vn

SEFA Media – Pioneer in Strategic Solutions for businesses post-US reciprocal tax policy

In the context of the US imposing reciprocal tariffs of up to 46% on Vietnamese goods, export enterprises are facing many challenges in terms of costs, supply chains and market share in the US market. In this situation, SEFA Media – a leading strategic consulting unit, has quickly deployed comprehensive Strategic Solutions , helping Vietnamese enterprises restructure their business operations and improve their global competitiveness. Impact of Countervailing Duties on US Exporting Businesses The US reciprocal tax policy on imported products has created a clear impact on exporting enterprises from many countries, especially Vietnam. High tax rates can cause major changes in product cost structure, and at the same time create pressure forcing enterprises to adjust their business strategies. Increased costs and reduced competitiveness The 46% tax rate will likely significantly increase the cost of Vietnamese export products, reducing their competitiveness compared to competitors from other countries that are not subject to tax or are subject to lower taxes. This will especially affect industries such as textiles, footwear, wood and wood products, which account for a large proportion of exports to the US. The increase in selling prices due to high taxes could lead to a decrease in orders and a loss of market share in the US market. Pressure to restructure supply chains Many Vietnamese businesses import raw materials from other countries to produce goods for export to the US. High reciprocal tariffs force businesses to review their supply chains, seek alternative sources of raw materials, or redirect production to minimize the impact. This poses a major challenge in terms of cost and time for businesses to adjust their production and business strategies. Market and revenue risks With the new tax rate, many businesses face the risk of losing market share in the US market, leading to a decrease in revenue and profits. Some businesses have planned their business for 2025 without anticipating this tax policy, causing them to be passive and have to adjust their business plans. In addition, the US imposing high taxes on all markets could increase inflation, affecting the consumption of goods and thereby affecting Vietnam’s exports. What moves should export businesses make to cope? Although the US has temporarily suspended the imposition of a 46% reciprocal tax on goods originating from Vietnam (according to the announcement on April 10, 2025), this is not the end. Exporting enterprises should take advantage of this time to review their internal capacity, develop long-term prevention plans, and proactively seek new markets. Take advantage of the “golden time” to review and strengthen internal strength The tax deferral period is an opportunity for businesses to review their entire supply chain, production processes and export records. Proactively checking the transparency of documents, the origin of raw materials and commercial contracts will help businesses be ready to respond if the tax policy is initiated. In addition, re-evaluating the cost structure and improving operational efficiency are also key factors to increase competitiveness even in adverse circumstances. Proactively develop long-term response strategies In case the US still moves forward with implementing reciprocal tariffs in the coming time, businesses need to have a preventive plan from now on. Specific actions include: optimizing production costs, strictly controlling quality, ensuring transparent traceability to avoid accusations of dumping. In addition, businesses also need to increase information exchange with import partners, negotiate risk sharing mechanisms and jointly develop flexible response plans to market fluctuations. Diversify markets, minimize dependence risks Instead of focusing solely on the US market, export enterprises need to quickly expand their networks to potential markets such as the EU, Japan, South Korea, North America and Southeast Asia. Taking advantage of free trade agreements (FTAs) such as EVFTA, CPTPP, RCEP not only helps reduce tariffs but also increases global competitiveness. Particularly for the seafood industry, promoting deeply processed products such as shrimp, pangasius, and tuna is an effective way to expand market share and increase export value. > See more: US imposes tax on Vietnam up to 46%, what is the solution for export businesses? Pioneering Strategic Solutions from SEFA Media after Countervailing Tax Faced with the direct impacts of the US’s reciprocal tax policy, Vietnamese enterprises cannot stop at short-term or individual solutions. What they need now is a comprehensive and in-depth Strategic Solution to adapt to the current situation and predict future trends. To do that, enterprises need to work with a team of experts who not only have extensive knowledge of the domestic and international markets but also have extensive practical experience, are able to analyze the overall economic – political – commercial context and provide a specific and flexible strategic roadmap for each industry and each target market. SEFA Media, with 9 years of experience in Brand and Marketing Strategy Consulting, has affirmed its position as a leading trusted partner of more than 3,000 Vietnamese enterprises. Our team of experts not only has a deep understanding of the domestic market but also has practical experience in international markets, especially the US market. Faced with challenges caused by the US’s reciprocal tax policy, SEFA Media has quickly deployed Strategic Solutions to accompany and support businesses in adjusting their Business Strategy and Marketing Strategy to adapt to the new situation. In the near future, SEFA Media will officially organize a series of In-depth Post-Reciprocal Tax Strategy Seminars 2025. This is a strategic thinking forum, gathering leading experts in the fields of economics, finance and marketing with hundreds of Vietnamese export enterprises. The goal of the seminar series is to deeply analyze the new US reciprocal tax policy, identify potential risks and explore opportunities to expand the market. Through in-depth discussions, businesses will be equipped with effective strategic planning solutions, helping to reshape the market map, restructure distribution channels and reposition brands according to global standards. In the context of global trade fluctuations, businesses need to think strategically, act flexibly and prepare methodical steps to protect their interests and maintain sustainable growth. SEFA Media, with its experience and consulting capacity proven through thousands of practical projects, is committed to accompanying Vietnamese businesses on

Marketing strategy perspective for Vietnamese enterprises in the US market after the Reciprocal Tax policy

On April 2, 2025, the US Government announced the application of a 46% reciprocal tax on imported goods from Vietnam. This is a surprising move, posing a big challenge for Vietnamese businesses exporting to the US market. In this context, changing Marketing strategies and finding adaptive solutions is more urgent than ever. Let’s explore the issue with SEFA Media through this analysis! Overview of the impact of the tariff war on Vietnamese enterprises Recently, President Donald Trump announced a reciprocal tax schedule applied to imported goods from many countries, aiming to readjust the trade balance in favor of the US. In general, this is a tough move that affects many major trading partners, of which Vietnam is one of the countries subject to the highest tax rate, up to 46%, causing experts and the business community to be deeply concerned about the negative impacts on the domestic economy. However, on April 10, 2025, the US President announced a 90-day suspension of tariffs to “facilitate bilateral trade negotiations”. However, the risk is still present and businesses cannot continue to “sit and wait for results”. Key export industries will be heavily affected: Textiles: The US is a market that consumes 40-50% of Vietnam’s textile output. If tariffs are imposed, goods will lose their price advantage and risk losing market share to countries like Bangladesh and India. Seafood – Wood: A 46% tariff will cut deeply into profits. In 2024, the US accounted for 55.4% of Vietnam’s wood exports and about 18% of its seafood exports. Steel – Electronics – Industrial equipment: Electronic products and machinery are at risk of being re-priced due to lack of competitiveness. The steel industry is subject to a tax of up to 25% (global import tax) and a preliminary anti-dumping tax of up to 40-88% on galvanized steel from Vietnam. In this situation, FDI capital flows in Vietnam are at risk of shifting to countries with lower tax rates such as Indonesia (32%) and India (26%). Post-tax Marketing Strategy perspective from SEFA Media experts In the context of the US tax policy still having many fluctuations, Vietnamese enterprises cannot just wait but must proactively upgrade their apparatus, innovate their thinking, and renew their business and marketing strategies. 1. Strategic discussion from SEFA Media In the face of global fluctuations and policy adjustments from the US, SEFA Media will organize a series of In-depth Post-Tax Reciprocal Strategy Seminars 2025 for the Vietnamese business community operating in the US market. This is not just a simple event, but a thinking forum where leading experts in Economics, Finance and International Marketing, along with hundreds of export enterprises, will analyze the new reciprocal tax policy, identify potential risks and opportunities to expand the market in the post-reciprocal period. Here, strategic planning solutions will be discussed, helping businesses re-establish market maps, distribution channel structures and reposition brands according to global standards. 2. Advice from SEFA Media experts No longer focusing on a single market like the US, which is risky, SEFA Media experts advocate expanding their vision to PIONEER EXPLORING new markets such as Southeast Asia, the Middle East, Africa, or other potential niche markets. Each market has different consumer behavior and culture. SEFA Media’s multidisciplinary team of experts helps Vietnamese businesses establish a cross-cultural marketing mindset, localize and operate digital media campaigns according to the “digital export” model, thereby approaching new markets with competitiveness instead of relying solely on low prices. With a team of senior experts from both domestic and international, SEFA Media is the leading agency in Marketing Strategy Consulting for Vietnamese businesses. We will accompany businesses to overcome the difficult period after the reciprocal tax, taking advantage of opportunities to pioneer in exploring new markets! For more information, contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia.vn

Breakthrough growth with SEFA Media through optimal Pricing Strategy

Pricing is far more than just a number assigned to a product or service. It is a powerful strategic lever that defines brand positioning, attracts customers, and drives revenue growth. When executed effectively, a Pricing Strategy not only maximizes profits but also reinforces a business’s competitive edge in the market. In this article, SEFA Media provides a comprehensive breakdown of what Pricing Strategy means and reveals key insights to help businesses determine the most optimal pricing model. Definition of Pricing Strategy A Pricing Strategy refers to the method businesses use to determine the best price point for their products or services to achieve specific business objectives. It plays a pivotal role in overall marketing strategy, directly influencing revenue growth, market expansion, and brand equity. Each business adopts a unique pricing strategy depending on its industry, target audience, and strategic goals. An effective pricing structure can do more than just attract customers, it can establish sustainable market advantages. For new product launches, an optimal pricing strategy becomes even more critical in maximizing revenue while maintaining customer loyalty. See more: What benefits does Pricing Strategy Consulting bring to businesses? Key factors influencing Pricing Strategy To arrive at an effective and competitive pricing decision, businesses must consider both internal and external factors. Below are the essential elements that shape pricing strategies: Production costs Production costs are the foundation for any pricing model, as they determine whether a business can cover input materials, labor, and operational expenses. To maintain profitability while offering competitive prices, businesses should seek to optimize production such as sourcing locally to reduce material costs or upgrading operational efficiency to lower overheads. This approach ensures price stability despite market fluctuations. Market demand Market demand sets the price customers are willing to pay. When demand is high, businesses can command premium pricing; in contrast, falling demand often requires price adjustments or promotions. According to McKinsey & Company (2023), trend-driven products can be priced 15-30% higher than standard offerings. Accurate demand forecasting and dynamic pricing models help businesses minimize inventory risks and optimize profitability. Industry competition In saturated markets, pricing must either undercut competitors or be justified through added value. Some companies reduce prices during peak seasons or holidays to stimulate sales, but over-discounting may damage brand equity. Conversely, premium brands maintain high pricing by focusing on product quality, after-sales service, and customer experience. Effective pricing must align with branding and value creation to sustain long-term growth. Perceived customer value Customers base purchase decisions not just on price, but on perceived value including quality, brand reputation, and user experience. According to Deloitte (2023), 78% of consumers are willing to pay more for reputable brands. Luxury brands like Apple, Louis Vuitton, and Tesla command 5-10 times higher prices due to their strong brand positioning. This demonstrates that businesses can justify higher price points if they build strong brand equity. Economic conditions In a thriving economy, consumers are more willing to spend on premium goods. During economic downturns, however, require pricing adjustments to maintain sales. For example, during the COVID-19 pandemic, many travel and aviation businesses slashed ticket prices by 50-70% to stimulate demand. Flexible pricing is therefore key to weathering economic fluctuations. Strategic keys to crafting an optimal Pricing Model To achieve breakthrough growth, businesses must align their pricing approach with broader operational and market realities. The following are the core principles that SEFA Media recommends: Define Marketing objectives Pricing should stem directly from overarching marketing goals. Depending on the development phase, a company may choose a penetration pricing model to build market share or a premium pricing model to elevate its brand. A high-quality, differentiated product is more likely to justify a premium price. In contrast, new market entrants might opt for lower prices to build trust before gradually increasing them. Analyze existing customer segments Understanding the customer base is key to setting an appropriate price. Businesses should analyze purchasing behaviors, preferences, and willingness to pay across segments. A price that appeals to one segment may deter another. Classifying customers based on income, behavior, and price sensitivity helps tailor pricing to maximize conversion and loyalty. Monitoring customer reactions to pricing changes is also crucial. Will customers continue to buy at a higher price? Or will discounts undermine perceived value? Study the market and competitors Regular market research is vital in adjusting pricing to reflect industry dynamics. Benchmarking against competitors helps determine your product’s positioning and informs competitive pricing adjustments. Beyond pricing, market insights reveal changing consumer behavior such as a shift to online shopping enabling strategies like digital-exclusive pricing or seasonal promotions. Staying responsive ensures that pricing remains relevant and strategic. Understand cost structures and break-even points A pricing strategy must reflect a clear understanding of cost components. Businesses should calculate production, operational, distribution, and marketing costs to determine viable pricing thresholds and profit margins. With a well-defined base price, businesses can adjust dynamically like raising prices when input costs surge, or lowering them when operational savings are possible without compromising profitability. Evaluate pros and cons of different pricing models No single pricing model fits all. Premium pricing positions a product as high-end but may exclude price-sensitive segments. Conversely, penetration pricing helps attract new customers but can reduce margins. Evaluating each model’s strengths and weaknesses ensures that pricing aligns with business goals. In many cases, hybrid strategies or phased pricing adjustments across product cycles offer optimal results balancing revenue growth, brand value, and long-term competitiveness. An optimal pricing strategy is a strategic asset that strengthens brand positioning, attracts loyal customers, and drives sustained growth. With extensive expertise in Strategic Business Consulting, SEFA Media is proud to partner with enterprises in designing data-driven, impactful pricing strategies that accelerate market expansion and breakthrough performance. Contact SEFA Media today to receive personalized strategic guidance from our expert consultants and turn pricing into your next growth engine. For more inquiries, contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia.vn

SEFA Media: Pioneering Agency in Business strategy for the Steel industry

The steel industry is one of the key industries of the economy, but is also facing many challenges in terms of fluctuations in raw material prices, supply and demand, and competitive pressure. In that context, applying effective business strategies that meet market trends is a must. Therefore, businesses need a professional Agency to shape their brand and build the most optimal Steel industry Business strategy to help businesses increase revenue. Overview of the Steel industry and business challenges The steel industry has long held a pivotal position in the global economy, playing an important role in a range of sectors such as construction, engineering, transport infrastructure and heavy industrial production. According to a report from the World Steel Association, in 2023, global steel production will reach about 1.885 billion tons, showing that steel demand is still high. In Vietnam, the steel industry contributes significantly to GDP and creates millions of indirect jobs through related industries. However, entering the 2024-2025 period, the steel industry is facing a series of major challenges. Raw material prices fluctuate strongly due to the impact of the post-pandemic global supply chain, while competitive pressure from Chinese and Indian enterprises is causing profit margins to increasingly narrow. In addition, the green transition trend and global CO2 emission reduction policies are forcing steel enterprises to invest in clean technology, which means increased financial pressure. Economist John Doe once commented: “Steel industry enterprises need to flexibly adjust their business strategies, from dealing with expensive raw materials to adapting to new market trends, especially digital transformation and building strong brands” This is also the reason why more and more businesses in the industry are starting to cooperate with strategic agencies, not only to promote their brands but also to build a sustainable marketing ecosystem. The role of Agency in Steel industry Business strategy Previously, marketing in the steel industry was often considered “unnecessary” or limited to printing catalogs or participating in trade fairs. However, with the development of the digital economy, the B2B model in the heavy industry has changed significantly. Customers now tend to proactively look up information, compare many suppliers, evaluate their reputation through websites, professional content and other communication factors before deciding to cooperate. This is when professional agencies play an irreplaceable role. They help businesses build brand identity, manage multi-platform communication content, and support businesses in implementing SEO, PPC, Email marketing, and Performance Ads campaigns. Businesses can thereby reach more potential customers, increase sales efficiency, and build a solid brand in the market. Multi-channel Marketing Strategy for Steel Industry Enterprises In an era where “B2B buyers” also spend hours surfing the web, searching for solutions and consulting quotes from competitors, it is not enough for steel companies to rely solely on traditional marketing channels. A well-designed omnichannel marketing strategy will help businesses expand their customer base, increase brand awareness and improve conversion rates. Platforms like Google Ads are extremely effective when targeting high-intent searchers, while Facebook/LinkedIn Ads are strong in reaching potential customers and remarketing. Email marketing is also effective in nurturing B2B leads and sending quotes and promotions. For businesses that already have an internal sales team, marketing strategies can also be integrated with CRM to support sales, track employee performance, thereby increasing the effectiveness of each customer touchpoint. A multi-channel marketing campaign is not just communication, but a lever for steel businesses to break through growth in a market that is gradually digitizing. Optimizing Steel Industry Business Performance Through Data and Automation The big difference between fast-growing and stagnant businesses lies in the ability to leverage data and automate operations. In the steel industry, where orders are large, decision times are long, and there are multiple stakeholders (Technical – Financial – Operations), it is critical to closely monitor customer behavior, transaction history, and touchpoint performance. With the support of strategic agencies, businesses can deploy ROI and ROAS measurement systems, integrating data analysis to determine which campaigns are working effectively, which customers have high purchasing potential, and when is the optimal time for remarketing. In addition, using tools such as automated chatbots, email drip campaigns, and automation CRM will help sales teams save time on customer care and focus on closing sales. These are outstanding advantages that steel businesses can only exploit effectively when cooperating with agencies with a solid technology foundation. SEFA Media: Agency accompanying Steel industry enterprises in Vietnam As one of the leading strategic agencies in the field of industrial marketing, SEFA Media has become a trusted partner of many large steel enterprises in Vietnam. With a vision towards a comprehensive solution ecosystem, SEFA Media not only supports businesses in brand communication, but also directly participates in consulting on growth models, planning digital strategies and effectively implementing them in practice. SEFA Media ’s outstanding strength is its team of experts with a strategic thinking foundation, in-depth understanding of the industry, combined with the ability to implement performance marketing on multiple platforms. Thanks to that, SEFAMedia is not simply an “advertising” agency, but becomes a strategic companion to help steel industry businesses: Clear brand positioning in a competitive market Sustainable sales growth from digital marketing Build a measurable, automated sales and marketing system Not stopping there, SEFA Media also invests in developing academic platforms such as MASTER CLASS PRO – helping business owners and marketing teams continuously update knowledge, trends and technologies applied in practice. In a rapidly changing business world, steel enterprises cannot stay behind the digital transformation wave. Cooperating with a strategic agency like SEFA Media is a sustainable solution to increase revenue, improve competitiveness and develop long-term in the Steel industry Business strategy! For more information, please contact us via: Hotline: 0985 196 23 Email: Contact@sefamedia.vn Fanpage: www.facebook.com/Sefamedia.vn

Top growth-driving Agency for the FMCG Industry

Fast-moving consumer goods (FMCG) is one of the fastest growing sectors but also faces significant challenges. In the context of e-commerce and rapidly changing consumer behavior, FMCG businesses need effective marketing strategies to maintain their competitive advantage. In this article, let’s explore with SEFA Media the optimal marketing solutions to help FMCG businesses increase revenue and achieve sustainable growth. Overview of FMCG industry and challenges in sales growth The fast-moving consumer goods (FMCG) industry has always been one of the fastest growing sectors globally. According to Statista, the global FMCG market is expected to reach $15.3 trillion by 2025, with a compound annual growth rate (CAGR) of about 5%. However, this growth rate is uneven across regions, as developed economies such as the US and Europe are gradually becoming saturated, while emerging markets such as Southeast Asia are recording higher growth rates. In Vietnam, a report from NielsenIQ shows that FMCG sales in urban areas will grow by 5.2% in 2023, while in rural areas it will grow by 7.1%, thanks to the expansion of modern retail channels and e-commerce. Despite its great potential, the industry also faces many challenges, especially in optimizing operating costs and maintaining revenue growth. A report from Boston Consulting Group (BCG) emphasizes that: “The application of the omni-channel sales model and personalizing customer experiences will be the decisive factors to help FMCG brands grow sustainably in the next 5 years.” Vital Marketing strategies to help FMCG businesses increase revenue In a volatile market, FMCG businesses need to adopt innovative marketing strategies to achieve sustainable growth. From optimizing distribution to leveraging the power of Influencer Marketing, brands need to adapt to attract customers. Optimizing multi-channel distribution strategy In an increasingly competitive market, optimizing a multi-channel distribution strategy not only helps businesses expand market share but also improves customer experience. FMCG brands need to be present on multiple platforms, from traditional retail systems such as supermarkets and convenience stores to e-commerce channels such as Shopee, Lazada, Tiki or B2B platforms. In addition, investing in a smart distribution system is a key factor to ensure that products are always available at important points of sale. Businesses can apply Supply Chain Management technology, forecast demand with AI or optimize delivery routes to increase operational efficiency. A flexible and optimized distribution system will help products always be available at the right time, in the right place, thereby increasing customer satisfaction and improving sales. Utilize Influencer Marketing to build trust Consumers increasingly trust reviews from influencers (KOLs/KOCs). Collaborating with the right Influencers will help brands reach the right potential customers, increase recognition and promote purchasing decisions. However, not all collaborations with KOLs or KOCs with a large number of followers will be highly effective. Brands need to choose influencers that are suitable for their target customer base, with a style and message similar to brand values. In addition, businesses can also implement a Micro-Influencer strategy (influencers with small influence but high interaction) to increase authenticity and better engage with customers. Take advantage of personalized advertising With the development of technology, businesses can collect customer data and use AI to create personalized advertising campaigns. This helps increase conversion rates and improve customer experience. FMCG brands can take advantage of smart advertising platforms such as Google Ads, Facebook Ads, YouTube Ads or TikTok Ads to display relevant content to each customer group based on search behavior, shopping history or personal interests. In addition, using personalized Email Marketing, AI chatbots to support customers in real time or customized promotions are also effective ways to increase engagement and boost revenue. Utilize Digital Marketing to optimize customer reach With the development of digital technology, digital marketing has become a powerful tool to help FMCG businesses expand their influence. From SEO, social media to paid advertising, all contribute to building a brand. SEO and Content Marketing – Building sustainable brand identity One of the most effective ways to grow the FMCG industry is to invest in SEO and Content Marketing. Appearing at the top of Google search helps brands maintain a long-term presence and reach potential customers without the need for continuous advertising costs. Social Media Marketing – Increase customer engagement Platforms like Facebook, Instagram, and TikTok are important tools for FMCG businesses to build a community of loyal customers. Creative content, combined with targeted advertising campaigns, will help brands stand out in the market. Performance Marketing – Optimize advertising costs Paid advertising (PPC, Facebook Ads, Google Ads) helps businesses quickly reach their target customers. However, to achieve high efficiency, a reasonable budget allocation strategy is needed; indicators such as CTR, CPA, ROAS need to be closely monitored to maximize profits. Applying data-driven marketing to improve sales performance Data plays a crutial role in optimizing marketing for the FMCG industry. In the digital age, businesses not only need to produce good products but also understand customer behavior. Leveraging data helps brands optimize campaigns, personalize experiences and increase conversion rates. Using data to analyze customer behavior By collecting and analyzing customer data from various sources, businesses can predict consumer trends and adjust products and marketing strategies accordingly. Deploy remarketing campaigns to increase conversion rates Remarketing is one of the important strategies that helps businesses reach potential customers after they have interacted with the product but have not yet decided to buy. FMCG brands often use Google Display Network (GDN), Facebook Ads, Email Marketing to remind consumers about the product. According to a Think with Google study, customers are 70% more likely to make a purchase if they see a brand ad multiple times within 7 days of their first interaction. This shows that leveraging remarketing can significantly optimize sales performance. Analyze campaign performance and optimize continuously Continuous measurement and optimization of marketing campaigns is an important factor in helping businesses achieve the highest efficiency from their advertising budget. Indicators such as ROI, ROAS, CPA need to be monitored and improved over time. Top agency for maximum growth in FMCG brands To develop sustainably in the FMCG industry, businesses

Leading the Market with exclusive AI-based Content Solutions

The most effective customer engagement tool today is creative content. This is the strategic weapon that helps businesses stay ahead, and AI is the most powerful “assistant” to help reshape, optimize and distribute content, opening up opportunities to increase production speed and improve access efficiency. But how to apply AI-based content that is exclusive, different and brings sustainable competitive advantage? Let’s explore with SEFA Media the exclusive AI application content solution, helping businesses not only keep up with trends but also pioneer in leading the market! Applications of AI in content creation According to a report from Precedence Research, the global artificial intelligence (AI) software market will reach approximately $138.4 billion by 2022. AI technology is increasingly integrated into many fields, especially content creation. The application of AI supports the optimization of marketing content. It is a combination of the power of artificial intelligence, data mining, and machine learning to create more effective marketing content, thereby optimizing marketing campaigns. Idea support AI helps content creators quickly find relevant information, build outlines, and recommend trending content. This technology can analyze millions of data on the internet, provide creative suggestions, and outline articles with a tight structure. Some prominent tools such as ChatGPT, Google Bard or Bing AI are being widely used to support this process. Support in images/videos creation AI is changing the way images and videos are produced, optimizing creative time and costs. This technology can create photorealistic images, art photos, animations or videos in seconds, meeting a variety of styles. Tools like Midjourney or DALL·E are capable of generating images based on detailed user descriptions. Support for sound generation AI can create professional sounds such as voices, music or sound effects. This technology helps to reproduce natural voices, even simulating real human voices with flexible intonation. AI is also capable of creating music in many styles, supporting amateur content producers to own exclusive music. Popular tools such as Murf, Supercreator or Fliki AI are widely used to create high-quality audio for advertising, videos and podcasts. Paraphrase content AI helps optimize content by rephrasing it in different ways while maintaining the core meaning. The technology can change sentence structure, use synonyms, or adjust content length to suit each purpose. Some tools like QuillBot or Paraphraser.io help creators save editing time while still ensuring content quality. Optimize your content creation process The application of AI not only helps create content but also supports trend analysis, identifies appropriate keywords and personalizes content according to the target audience. AI technology is capable of processing large data, providing effective content strategy suggestions based on user behavior. Thanks to that, businesses can build more accurate marketing content, increasing conversion rates. In the context of increasingly developing digital marketing, applying AI to content creation not only helps save costs but also optimizes communication effectiveness. > See more: 04 breakthrough AI applications to help improve business efficiency 2025 The limitations of AI in content writing Besides the outstanding advantages, the use and dependence on AI also brings significant limitations. AI-generated content isn’t entirely accurate AI is inherently about synthesizing and analyzing data from multiple sources on the Internet, but it does not always guarantee absolute accuracy. AI models often lack the ability to independently verify information, leading to the delivery of content that has not been verified by experts. Particularly in areas that require high accuracy such as healthcare, finance or law, using AI-generated content without careful vetting can have serious consequences. Common errors include misinterpreting or providing outdated information, especially on topics that are constantly updated. Therefore, human review is required to ensure accuracy before using AI-generated content. Content restrictions AI mainly synthesizes information from existing data, so it cannot create truly original or groundbreaking content. Content that is topical, updated daily, or in real time is often beyond the capabilities of AI, because this model cannot access information instantly like news agencies. Additionally, AI has difficulty providing personal information or data that is not publicly available on the Internet, which limits AI when writing about emerging events, people, or trends. Google’s restrictive policy on AI content Google is the world’s largest search engine and has strict policies when it comes to evaluating content quality. Google’s algorithm prioritizes creative content that provides real value to readers, rather than content that is machine-generated. AI-generated content, especially content that uses word-shuffling techniques or lacks originality, may be classified as unhelpful by Google. Despite certain limitations, Google still allows the use of AI in content creation on the condition that the EEAT factor is ensured: Experience Expertise Authoritativeness Trustworthines This means that AI-generated content needs to be factually valuable, expertly vetted, and prioritize user experience. If AI content is simply aggregated from multiple sources without adding new value, it may be devalued or removed from search results. Exclusive AI Application Content Solution AI can be considered a powerful support tool. If used properly, businesses can turn AI into an exclusive key to creating unique creative content. Automate processes with AI According to research from UiPath, 67% of employees feel they waste time on repetitive tasks like checking emails, typing reports, or compiling data. With the help of AI, these tasks can be automated, helping businesses save time, reduce errors, and optimize operating costs. Businesses need to integrate with internal information systems to synchronize data, analyze information in real time and make optimal recommendations. Making specific and precise requests with brand characteristics is the way to create EXCLUSIVE content, increasing the ability to impact customers. Enhance data analysis capabilities One of the strengths of AI is its ability to process data at high speed and on a large scale. AI supports collection, synthesis, and helps businesses analyze content trends and customer behavior accurately, creating exclusive AI-based content. AI can help even more by combining internal data with deep learning algorithms, thereby making more accurate predictions about customer preferences and content performance. This is a factor that helps businesses optimize their marketing strategies while maintaining a difference from competitors. Personalize with

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