Brand Strategy Consulting
Accompanying businesses in the journey of developing a methodical brand, suitable for business and following digital age trends.
- Maintain brand identity
- Differentiation and competition
- Strong revenue growth
Our partners
Benefits of Having a Strong Brand Strategy
1. Increase brand value
2. Manage brand assets
3. Increase brand awareness
4. Build loyalty
5. Increase competitiveness
6. Increase perceived value
New Case Study
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OREM – Communication Strategy to enhance Brand Identity of high-end Japanese fabric curtain products
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Revenue growth of high-end oriental medicine products for leading pharmaceutical manufacturer Traphaco
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6 Common Business Problems
- Lack of in-depth research and analysis on Economics, Technology, Customers, and Investment.
- Unable to identify long-term business goals and solutions
The brand does not establish a consistent and unified positioning, product portfolio, identity and brand image.
Uneven distribution and prioritization of brand communications activities makes campaigns difficult to execute
Vague strategy, unclear implementation plan
Lack of in-depth research and analysis on Economics, Technology, Customers, and Investment. Unable to identify long-term business goals and solutions.
Inconsistent brand management system
The brand does not establish a consistent and unified positioning, product portfolio, identity and brand image.
Improper budget allocation
Uneven distribution of brand communications activities and priorities make campaigns difficult to execute
People operate and understand the brand
The human resources team is not capable of running a complete marketing plan and lacks brand engagement.
Improper budget allocation
Uneven distribution of brand communications activities and priorities make campaigns difficult to execute
Lazy to change marketing thinking and innovation
The constant change of Marketing and the application of Digital in Branding to diversify the implementation
SEFA supports businesses
- Building a systematic strategy and long-term vision helps businesses grow sustainably.
- Strategic Consulting activities include consulting, orientation and detailed implementation methods to gain competitive advantages for businesses against competitors and market changes.
- An outstanding and distinctive brand strategy from SEFA Media is the most important lever for establishing a leading position in the minds of customers.
- Sustainable growth in revenue and brand value, creating long-term competitive advantages and strengthening market position.
About UsSEFA Media
SEFA Media aims to establish credibility and a solid position on the world economic map: to become Vietnam’s leading international multi-industry corporation within the next 10 years, and a leading corporation in Asia within the following 20 years.
With a team of over 80 personnel, 90% holding Doctoral or Master’s degrees and being top experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is ready to accompany and support thousands of businesses in enhancing their competitiveness, reaching greater goals, and meeting quality standards worthy of their brand positioning.
Own a detailed Brand Strategy Blueprint from SEFA Media.
- Market audit: Research market demand and competitors
- Brand audit: Survey and collect data from the supplying business
- Source growth: Analyze and identify growth sources
- I&O: After completing the research, a data summary is created and represented in I&Os to be used for strategic planning.
SEFA Media advises leadership and proposes solutions by creating a preliminary plan
- Online consultation
- In-person consultation
After the proposal, you will receive feedback and make adjustments to finalize the detailed plan
- Presentation
- Adjustment
Standardizing the brand strategy helps businesses apply it more easily
- Documentation
- Visual guidance materials
- Accompanying tools
- Implement training and internal communication coaching, and guide the strategic plan execution at every level
- Includes a complimentary 30-minute 1:1 Business Strategy Consultation with an expert for business owners
Put the strategic plan into action
- Execute according to the timeline
- Monitor and evaluate
Report
08 important elements of a Brand Strategy
- Brand Compass
- Corporation Identity
- Brand Personality
- Brand Architecture
- Company Culture
- Name & Tagline
- Brand Voice & Messaging
- Social Media
Brand Strategy Consulting Service Package
Starter Business
- Service Consulting
- Market Research and Analysis
- Brand Audit
- Customer Research and Analysis
- Identify and Develop
- Sources of Growth
- Brand I&O and KPIs
- Brand Story and Brand DNA
- Pitching Online
- Brand Strategy Profile (Basic)
- 2x Revision
- Basic Corporate Website (WP)
- Logo Intro
Business Pro
- Service Consulting
- Market Research and Analysis
- Brand Audit
- Customer Research and Analysis
- Identify and Develop
- Source of Growth
- Brand I&O and KPI
- Brand Story and Brand DNA
- Pitching Online
- Brand Strategy Profile (Full)
- Basic Support Tools
- 3x Editing
- Digital Business Transformation Consulting
- Advanced Business
- Introduction Website (wp)
- Logo Intro
- Project PR Writing
- Basic Overall Marketing Plan (3 Months)
Enterprise
- Service Consulting
- Market Research and Analysis
- Brand Audit
- Customer Research and Analysis
- Identify and Develop
- Source of Growth
- Brand I&O and KPI
- Brand Story and Brand DNA
- Pitching Online
- Brand Strategy Profile (Full)
- Basic Support Tools
- 05 Times Revision
- Digital Business Transformation Solution
- Advanced Business Introduction Website (wp)
- Logo Intro
- Project PR Writing
- Basic Overall Marketing Plan (3 Months)
Brand Strategy Consulting Service Details
| Starter | Pro | Enterprise | |
|---|---|---|---|
| Number of feedbacks, corrections | 02 | 03 | 05 |
| Implementation time (days) | 12 | 25 | 45 |
| Management Interview |  | | |
| Customer data analysis | | | |
| Market research | | | |
| Brand Audit | | | |
| SWOT statement | | | |
| Source of Growth | | | |
| Brand Objective (Brand J2BD) | | | |
| Brand positioning | | | |
| Brand Guideline - Brand Voice - Brand Image | | | |
| Brand characteristics | | | |
| Brand story | | |
|
| Slogan/ Tagline | | |
|
| Product Portfolio Strategy | | |
|
| Creative Brief version | | |
|
| Brand management regulations | |
||
| Project showcase | |
||
| Write project PR article | |
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Brand Strategy
A Solid Foundation - Steady Pioneering Steps
SEFA Media helps businesses create a strong, consistent brand strategy that leads brand building activities straight to the goal.
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
- Market Research & Market Audit;
- Brand Audit assessment & analysis of the brand’s DNA elements;
- Analysis and identification of Sources of Growth;
- Customer Behavior Research;
- Data extraction and synthesis across all Insights & Observations (I&O).
Brand Platform Proposal
Target customers and communication audiences;
Strategies to address core issues and brainstorming tactical solutions;
Big Idea – narrative and key messaging;
Touchpoints, channels, and other related elements.
- Execute activities in alignment with the standardized brand strategy direction;
- Allocate tasks and monitor and control the implementation;
- Coordinate with stakeholders and oversee the effectiveness of brand activities to ensure timely delivery and committed quality.
- Update research and analysis reports in real-time;
- Measure and evaluate the effectiveness of brand activities;
- Identify strengths and weaknesses for improvement;
- Propose adjustments and enhancements to the brand strategy.
- Provide consulting and training for the internal team on the implementation and application of the brand strategy. Train the company’s staff to ensure the brand is executed consistently and effectively across the organization.
- After the training, SEFA Media will assess the effectiveness to ensure that the staff has fully grasped the necessary knowledge and skills to apply the company’s brand strategy in their daily work.
What clients say about SEFA Media
Your trust and recognition are the driving force that motivates SEFA Media to continuously improve and elevate the quality of our services.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
FAQ
Brand Strategy Consulting services help identify brand characteristics and develop a plan to effectively build and develop the brand.
SEFA Media's Brand Strategy Consulting service helps analyze the market, competitors and target customers, thereby proposing appropriate strategies and methods to differentiate and build a strong brand.
SEFA Media is a pioneer Marketing Agency in Brand Strategy Consulting with comprehensive Marketing services and long-term business orientation for many large and small businesses in the market. You can refer to our Case studies with Client Projects: Agribank, DHC, Thaco Industry, Mat Viet, WinEco,...
The time it takes to see results depends on the current brand situation and external factors. However, typically, businesses can see initial results after about 3-6 months of implementing a Marketing and Brand Consulting strategy.
Yes, this service is worth investing in as it helps define strategic direction, differentiate the brand and create long-term value for the business.
Brand Strategy Consulting services help build a strong brand image and create advertising and marketing strategies to attract new customers and increase sales.
Of course, we always welcome participation and feedback from customers during the Brand Strategy Consulting process.
Yes, providing detailed information about your brand helps us better understand your goals and help determine the right brand strategy.
The cost of Brand Strategy Consulting services depends on the scope and scale of the project. SEFA Media will provide an estimated cost based on the business's requirements and desires.
Of course, please contact us via phone number 09851 96 239 or email contact@sefamedia.vn to start the Brand Strategy Consulting process with SEFA Media's experienced Experts.
Our clients
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