Brand Repositioning
Accompanying businesses to maintain and develop a systematic brand, suitable for the business and following the trend of the digital age.
- Maintain brand identity
- Differentiation and competition
- Strong revenue growth
Our partners
6 Common Business Problems
- Lack of in-depth research and analysis on Economics, Technology, Customers, and Investment.
- Unable to identify long-term business goals and solutions
The brand does not establish a consistent and unified positioning, product portfolio, identity and brand image.
Uneven distribution and prioritization of brand communications activities makes campaigns difficult to execute
Vague strategy, unclear implementation plan
Lack of in-depth research and analysis on Economics, Technology, Customers, and Investment. Unable to identify long-term business goals and solutions.
Inconsistent brand management system
The brand does not establish a consistent and unified positioning, product portfolio, identity and brand image.
Improper budget allocation
Uneven distribution of brand communications activities and priorities make campaigns difficult to execute
People operate and understand the brand
The human resources team is not capable of running a complete marketing plan and lacks brand engagement.
Improper budget allocation
Uneven distribution of brand communications activities and priorities make campaigns difficult to execute
Lazy to change marketing thinking and innovation
The constant change of Marketing and the application of Digital in Branding to diversify the implementation
About UsSEFA Media
SEFA Media aims to establish credibility and a solid position on the world economic map: to become Vietnam’s leading international multi-industry corporation within the next 10 years, and a leading corporation in Asia within the following 20 years.
With a team of over 80 personnel, 90% holding Doctoral or Master’s degrees and being top experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is ready to accompany and support thousands of businesses in enhancing their competitiveness, reaching greater goals, and meeting quality standards worthy of their brand positioning.
When Does a Business Need to Reposition its Brand?
Repositioning a brand is a necessary activity for a business to renew its brand in the eyes of customers and partners. Repositioning helps businesses compete better in the market, in line with the vision and influence on customers.
Rebranding will help the new products and services the business offers remain relevant to previous customer needs.
Rebranding will help ensure a fit between customer needs and service offerings.
Rebranding helps businesses improve issues and upgrade elements in the brand key to help the brand become more and more positive in the minds of customers and partners.
The repositioning activity also strengthened brand quality and strong recognition in the minds of customers and partners.
Reach many large partners, new customer groups on a new positioning after capturing most of the available market share.
Rebranding helps businesses grow strongly because new product launches and new pricing policies target good growth sources.
Risks in Brand Repositioning
The process of repositioning a brand is more complex than launching a new brand in the market, as it requires establishing a new connection between the customers and the brand. This is a complicated and risky process for a company with an existing brand. Therefore, it is essential to evaluate carefully and have professional consultants to manage the risks as effectively as possible. Based on its experience, SEFA highlights the following risks:
Lack of a clear and structured strategy
Absence of a professional team to execute the plan
Insufficient implementation budget
The new positioning may not align with customers, potentially damaging customer relationships and negatively affecting the brand
Positioning to lead
SEFA Media helps businesses create a suitable and powerful Brand Repositioning strategy, leading brand building activities straight to the goal.
Reasons to choose SEFA
Specialize
Effective
Flexible
Evidently
Specialized
Sustainable
Brand Repositioning Services at SEFA include
- Market audit: Research market demand and competitors
- Brand audit: Survey and collect data from suppliers
- Source growth: Analyze and find sources of growth
- I&O: After the research is completed, a summary of data will be presented on I&O and used for strategic planning.
SEFA Media advises leaders and proposes options by making preliminary plans
- Online discussion
- Direct discussion
After the proposal, you will receive feedback and revisions and then move to the detailed plan
- Presentation
- Revision
Standardize your brand strategy to make it easier for businesses to apply
- Documentation
- Visualization guide
- Accompanying tools
- Implement internal communications training and coaching and guide strategic planning at each level
- Free 30' 1:1 Business Strategy Consulting with Experts for Business Owners.
- Putting the Strategic Plan into Action
- Deployment on Timeline
- Monitoring and Evaluation
- Reporting
Our Case Study
Xluxury
Guscent
Eurowindow
Agribank
Bcons
Superware
Sức Sống Việt
Duy Hưng Company
DOCA
City Games
Cát Nghi Tea
Britea
Bigseavn
Bee Boo
Audio Asia
AT Banhmi
94 Farm
Mắt Việt
MB Bank
Pam’s
Ecopark
Vua Nệm
Vinakids Toys
Triều Việt
EPI
Tuyết Shan Cổ Thụ Trà
Dupharmax
Good in Food
Cỏ May Coffee
Kuốn Việt Nem
DSHome
Good Elements
Nam Cường Hotel
Reading Gate
Thiên Minh Đức
Sứ Long Phương
Successful Brand Repositioning is a Necessary Step for Every Business
SEFA Media helps businesses create a suitable and impressive Brand Repositioning strategy, leading brand building activities straight to the goal.
Consulting Process
SEFA is committed to long-term collaboration with clients through a streamlined and well-coordinated workflow across departments, ensuring project efficiency and timely execution.
- Market Research & Market Audit;
- Brand Audit assessment & analysis of the brand’s DNA elements;
- Analysis and identification of Sources of Growth;
- Customer Behavior Research;
- Data extraction and synthesis across all Insights & Observations (I&O).
Brand Platform Proposal
Target customers and communication audiences;
Strategies to address core issues and brainstorming tactical solutions;
Big Idea – narrative and key messaging;
Touchpoints, channels, and other related elements.
- Execute activities in alignment with the standardized brand strategy direction;
- Allocate tasks and monitor and control the implementation;
- Coordinate with stakeholders and oversee the effectiveness of brand activities to ensure timely delivery and committed quality.
- Update research and analysis reports in real-time;
- Measure and evaluate the effectiveness of brand activities;
- Identify strengths and weaknesses for improvement;
- Propose adjustments and enhancements to the brand strategy.
- Provide consulting and training for the internal team on the implementation and application of the brand strategy. Train the company’s staff to ensure the brand is executed consistently and effectively across the organization.
- After the training, SEFA Media will assess the effectiveness to ensure that the staff has fully grasped the necessary knowledge and skills to apply the company’s brand strategy in their daily work.
What clients say about SEFA Media
Your trust and recognition are the driving force that motivates SEFA Media to continuously improve and elevate the quality of our services.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
Suc Song Viet Group entered the market with significant resources but had yet to find a competitive advantage. Fortunately, the Group placed its trust in the Brand Strategy developed by the experts at SEFA Media. Not only did they excel in branding, but SEFA’s strategic thinking in business also truly surprised me — working with relentless determination and showing no hesitation in tackling multi-billion challenges from the Group. They are truly a team worthy of being the No.1 agency in the market!
This was one of DHC’s most important transformation milestones, so we set extremely high standards for quality and control. We sincerely thank SEFA Media for accompanying us and achieving outstanding success in the Brand Consulting and Digital Business Transformation campaign. This has once again reinforced DHC’s strong top-of-mind position in the industry. We truly appreciate SEFA Media’s professionalism and unwavering commitment throughout this project!
Agribank Tay Do Branch sincerely thanks SEFA Media for their advisory support and partnership in this year's strategy. During the most critical phase of our branch's development, the strategic system implemented by SEFA Media delivered an outstanding experience. The close integration with our Promotion Program achieved impressive results, with 85% of key customers reaching back out to us. We are truly delighted with this achievement and deeply value SEFA Media's contribution to the growth of Agribank Tay Do. We look forward to continuing this effective and creative collaboration in the future steps ahead.
FAQ
Brand Strategy Consulting services help identify brand characteristics and develop a plan to effectively build and develop the brand.
SEFA Media's Brand Strategy Consulting service helps analyze the market, competitors and target customers, thereby proposing appropriate strategies and methods to differentiate and build a strong brand.
SEFA Media is a pioneer Marketing Agency in Brand Strategy Consulting with comprehensive Marketing services and long-term business orientation for many large and small businesses in the market. You can refer to our Case studies with Client Projects: Agribank, DHC, Thaco Industry, Mat Viet, WinEco,...
The time it takes to see results depends on the current brand situation and external factors. However, typically, businesses can see initial results after about 3-6 months of implementing a Marketing and Brand Consulting strategy.
Yes, this service is worth investing in as it helps define strategic direction, differentiate the brand and create long-term value for the business.
Brand Strategy Consulting services help build a strong brand image and create advertising and marketing strategies to attract new customers and increase sales.
Of course, we always welcome participation and feedback from customers during the Brand Strategy Consulting process.
Yes, providing detailed information about your brand helps us better understand your goals and help determine the right brand strategy.
The cost of Brand Strategy Consulting services depends on the scope and scale of the project. SEFA Media will provide an estimated cost based on the business's requirements and desires.
Of course, please contact us via phone number 09851 96 239 or email contact@sefamedia.vn to start the Brand Strategy Consulting process with SEFA Media's experienced Experts.
Our clients
Elevate Brand Prestige with SEFA
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