Businesses losing Marketing budgets because of misunderstanding global target customers
In the modern global economy, many businesses invest heavily in international marketing, yet their results fail to meet expectations. A core reason behind this shortfall is misunderstanding who their global target customers truly are. When companies misread international audience profiles, campaigns lose focus, budgets get wasted, and expected performance falls short. Marketing efforts then turn […]
Common mistakes in global Branding: What should businesses avoid?
In the age of international integration and global competition, Branding plays a vital role in helping businesses build strong market positions and connect with cross-border audiences. However, many companies, even those expanding into international markets, still repeat common mistakes, leading to wasted marketing budgets and loss of competitive advantage. To succeed in both local and […]
SEFA invests in developing cross-disciplinary global Experts and Leaders
In a rapidly changing international market with increasing demands for specialization, businesses can no longer rely solely on external resources if they aim to expand globally. SEFA takes the lead in building internationally standardized strategic human capital, creating a regional-scale practical training ecosystem where cross-disciplinary experts and leaders are cultivated through cross-border collaboration projects. This […]
Efficient Business outsourcing in Vietnam: The key to success for international enterprises
Business process outsourcing (BPO) has become a core strategy for global enterprises seeking to optimize costs, scale operations, and accelerate performance. With its high-quality workforce, competitive operating costs, and strong adaptability, Vietnam is increasingly recognized as a strategic business outsourcing hub in Asia. SEFA partners with global enterprises to design and operate high-performance BPO projects, […]
Marketing Strategies for the Finance industry: Secrets to attracting customers effectively
In today’s highly competitive global financial market, having a good product is no longer enough. Financial institutions must design smart international Marketing Strategies that ensure transparency, compliance, and cross-border credibility. Building global customer trust is the key factor that drives decision-making, especially for businesses seeking to expand into international markets and strengthen their position in […]
SEFA Media offers Brand Repositioning solutions for businesses looking for sustainable growth
As markets continue to change and consumer behavior becomes increasingly unpredictable, branding is no longer a facade to make a first impression. Instead, it is a system that represents strategy, culture, and long-term development direction. Businesses that want to grow sustainably must periodically review their Brand Positioning strategy to avoid losing direction. When does a […]
Marketing Strategy for the Pet Food industry: Breakthrough opportunities in the period 2025-2028
The pet food industry in Vietnam is entering a period of rapid growth, with the potential to create strong brands and a loyal consumer market. In this context, Marketing Strategy is the decisive factor to help businesses break through. SEFA Media, with many years of experience in the field of Marketing Strategy Consulting for specific […]
MASTER CLASS PRO 2025: Business Strategy course exclusively for talented leaders from SEFA Media
MASTER CLASS PRO 2025 is an intensive training program designed by SEFA Media specifically for business leaders and senior managers who are looking for a real transformation in their business strategy. This is a comprehensive companion solution system that helps transform leadership thinking into concrete and sustainable actions in business operations. Management problems that businesses […]
Rethinking Marketing Strategy 2025: What do businesses need to stay ahead?
The year 2025 marks a turning point for the Marketing industry when technology, data and personalization become vital factors for every brand. The market is changing rapidly, customers increasingly expect to be understood and served in a unique way. In that context, businesses are forced to Rethink Marketing Strategy 2025 to adapt, break through and […]
SEFA Media paves the way for experts and business leaders to rise in a new era of growth
As the country enters the era of growth as General Secretary To Lam emphasized, each enterprise and each leader must also ask themselves big questions about their own role, position and adaptability. In that flow of movement, restructuring is no longer a tactical choice, but becomes a core strategy to pave the way for sustainable […]
SEFA Media leads Businesses toward exclusive Brand Strategies success for 2025-2028
Modern Brand Strategy cannot be separated from the social context and consumer behavior. With experience in market research and practical implementation in many specific industries, SEFA Media believes that 2025 – 2028 will be a pivotal period, where brands not only need to be creative but also need to adapt quickly and stick to core […]
SEFA Media – Leading Brand Strategy Agency in Hanoi
In a competitive business environment, Brand Strategy becomes a vital factor to help businesses create sustainable competitive advantages. In Hanoi, the demand for Brand Strategy Consulting is increasing as businesses want to clearly position their brands and attract target customers. SEFA Media , with over 9+ years of practical experience through over 6,000+ successful projects, is the top […]
SEFA Media – Leading Brand Strategy Agency in Da Nang
In the context of the increasingly competitive Da Nang market, many local and international businesses are “betting” on brand strategy to differentiate themselves and capture the minds of customers. SEFA Media is a reliable partner, not only because of its creativity but also because of its ability to build a thorough, in-depth Brand Strategy that […]
Forex investment amid a weakening USD: Opportunities and Challenges
The prolonged weakness of the US dollar is reshaping the global foreign exchange market landscape. In this context, instead of only seeing risks, savvy businesses can exploit strategic opportunities to optimize cash flow and increase profits from Forex Investment activities. Join SEFA Media in analyzing the opportunities and challenges of a weakening USD, as well […]
Northern Market expansion 2025: Adaptive Business Strategy aligned with the new Administrative Map
In the context of Vietnam restructuring its regional development space, the adjustments to administrative boundaries in the North from 2025 are becoming a macro factor that directly affects business planning, business strategies, as well as the way businesses approach and serve local customers. Many businesses have gone in the wrong direction when applying the deployment […]
Achieve outstanding success with the leading Project Management consulting firm
Project Management is a strategic factor that determines the success of a business in a volatile business environment, where efficiency, accuracy, and long-term vision become the guiding principles to overcome competition. An excellent project management system not only optimizes resources but also eliminates risks, shaping a sustainable development roadmap for the organization. In this article, […]
Seafood industry Marketing Strategy 2025: Staying ahead through agility
Vietnam’s seafood industry is witnessing a spectacular recovery with soaring export turnover, opening up many new opportunities for businesses. Modern marketing in this industry requires a flexible combination of digital transformation, in-depth content, traceability and sustainable brand positioning. Below is an expert perspective from SEFA Media analyzing the prominent trends in 2025 and suggesting Marketing […]
F&B Industry Trends 2025: What opportunities should Businesses seize?
Faced with a wave of strong changes from the economy, society, technology to consumer behavior, the trend of the Vietnamese F&B industry in 2025 has also seen many changes in many aspects. However, the changes in the F&B industry have created many potential opportunities for innovative businesses. Let’s explore with SEFA Media the latest trends […]
International quality Brand Repositioning solution from SEFA Media
In the context of an increasingly competitive global market, Brand Repositioning has become an essential strategy to maintain appeal and enhance corporate value. International quality Brand Repositioning solutions from SEFA Media help brands build a strong, outstanding and adaptable brand identity in all global contexts! Repositioning International Quality Brand Repositioning an International Quality Brand is […]
Mobile App Marketing Strategy 2025: Leverage for long-term growth in the digital game industry
The mobile gaming industry is leading the digital entertainment trend, with Vietnam emerging as a leading potential market in Southeast Asia. In the context of fierce competition on app stores, smart data-driven Mobile App Marketing strategies are the decisive factor for gaming businesses to attract players, optimize retention rates and increase revenue. As a leading […]
