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About us SEFA Media
SEFA Media aspires to establish unmatched credibility and secure a premier position on the global economic map: To become Vietnam’s leading International Conglomerate in the next 10 years and Asia’s foremost leader within 20 years thereafter.
With a team of 80+ professionals, 90% of whom hold Doctoral, Master’s degrees and rank among the industry’s top Experts in Information Technology, Economics, Finance, Marketing, and International Trade, SEFA Media is poised to empower thousands of enterprises to enhance their competitive edge, achieve ambitious objectives, and adhere to world-class standards.
Featured Projects
New Case Study
Selected notable projects executed by SEFA Media
OREM – Communication Strategy to enhance Brand Identity of high-end Japanese fabric curtain products
Introduction ✪ Project: Brand Awareness Communication Strategy ✪ Brand: OREM ✪ Field: Manufacturing – Export ✪ Implementation time: 6 months Background OREM is a high-end designer curtain brand under ODA Vietnam Co., Ltd. Developed on the basis of advanced production techniques and modern design thinking, OREM offers exclusive Japanese-style curtains, clearly expressing the aesthetic taste […]
Revenue growth of high-end oriental medicine products for leading pharmaceutical manufacturer Traphaco
In the context of an increasingly competitive pharmaceutical market, businesses not only need a strong brand but also need to adapt to digital consumption trends. Traphaco – a leading pharmaceutical brand in Vietnam with more than 50 years of development is expanding its business strategy, especially its high-end oriental medicine product line. However, to reach […]
Performance Max Strategy for Health & Beauty Product distribution in the US Market
The US market is one of the most competitive markets in the health & beauty industry, especially for businesses that want to reach the Vietnamese community in the US. Tina Horizon , with more than 10 years of experience in the industry, has been looking for optimal marketing solutions to reach the right potential customers, […]
Branding strategy for cat food product line from Malaysia
The cat food market is becoming increasingly competitive, especially with the entry of international brands. Among a wide range of choices, how can a product from Malaysia conquer consumers and establish a solid position in Vietnam? Let’s join SEFA Media to learn about the brand strategy that helps the Malaysian cat food brand – Powercat […]
SEFA Media project assessment and 2025 renewal collaboration with leading 5-star hotel in Hoi An
2025 is an opportunity for businesses to grow rapidly, especially in the high-end Tourism and Hospitality industry in Vietnam. To continue the momentum of development and expand its influence in the international market, Silk Sense has officially renewed its cooperation with SEFA Media, a leading Brand Strategy and Marketing consulting unit, to deploy breakthrough solutions […]
SEFA Media assessed Xuan Thanh Cement project in Ha Nam
The year 2025 opens up many opportunities and challenges for the manufacturing industry in Vietnam, especially the construction materials sector. SEFA Media has just completed a field survey at the Xuan Thanh Cement project, opening up the prospect of strategic cooperation to bring this brand further on the international map. With a commitment to sustainable […]
Affirming quality through IMC Campaign for Thai national brand “The perfect dining utensils”
Established in 1996, under Srithai Superware Group in Thailand. Srithai Company currently has 3 factories with large capacity operating in two provinces: Binh Duong and Bac Ninh. Introduction ✪ Project: IMC ✪ Brand: Srithai ✪ Field: Dining utensils ✪ Implementation period: August 1, 2024 – August 31, 2024 Background The brand is a tableware made […]
Jack N’ Jill – Australia’s leading baby care brand expands into the Vietnamese market
Jack N’ Jill is a natural, vegan baby care brand from Australia that produces highly effective products with high levels of active ingredients and no unnecessary, excess chemicals. Introduction ✪ Project: Child care brand ✪ Brand: Jack N’ Jill ✪ Field: Baby products Background Problem: Jack N’ Jill Vietnam is in the process of developing […]
CityGames – Comprehensive Marketing Strategy for Market leadership in Arcade gaming
Marketing strategy for City Games focuses on increasing monthly revenue by 10%, becoming top 3 amusement parks in Vietnam, and expanding the brand to 14 shopping malls. Introduction ✪ Project: Brand Marketing Strategy Consulting ✪ Brand: City Games ✪ Field: Entertainment ✪ Implementation period: July 1, 2024 – February 28, 2025 Background Target – Business […]
Bigseavn – 10 years of Japanese quality, winning Vietnamese consumer mindshare
BomBom Kids is a diaper brand with 10 years in the Japanese market. The brand is looking to expand in the Vietnamese market with the mission of being a trusted companion to mothers on their journey to growing up with their children. Introduction ✪ Project: Brand expansion strategy ✪ Brand: BomBom Kids diaper brand Background […]
Emerging brand accelerates growth via Full-Funnel Communication Strategy
Hoang Hieu DJ is a Vietnamese expatriate in the US with an endless passion for music, he founded Music Melody 10 years ago, the predecessor of the current Hoang Hieu company. With the ability to access the world’s leading music technology and equipment, HoangHieu DJ is the exclusive distributor of DJ equipment, making music of […]
Enhancing Personal Brand through Strategic Communication
A 6-month personal branding project for BIGFA, focusing on positioning, developing content on LinkedIn, Facebook, Zalo, and participating in offline events to expand network and brand recognition. Introduction ✪ Project: Brand extension communication strategy ✪ Brand: BIGFA ✪ Field: Cosmetics ✪ Implementation time: 6 months Background BIGFA Joint Stock Company is a leading enterprise in […]
Repositioning Strategy to assert market potential and capture Target Audiences – “The Golden Hill for Investors” Beverly Hills Ha Long
Beverly Hills Ha Long is a project of villas, townhouses, hotel apartments, luxury apartments with a scale of up to 10.8 hectares . Beverly Hills is located in a prime location, fully equipped, luxurious, has a reputable investor in the field, but is not effectively communicated and has not affirmed its competitive advantage, mainly based […]
Premium Antler Bird’s Nest exclusive formula and Craftsmanship Legacy empowered by Brand Strategy
The brand was formed from the aspirations of 4 international students in the agricultural sector, the main product is Deer Antler Bird’s Nest, which is exclusive on the market. Regarding the Bird’s Nest industry, it has always maintained its position in the market because it is a product line that focuses on the factor that […]
X5 sales boost for a UK franchise bubble tea shop via strategic Point-of-sale activation
Multea Choice – Taiwanese milk tea brand. Founded in 2020, Multea Choice opened its first store in London, in 2021 opened in the United Kingdom. To date, it has opened 09 locations across the United Kingdom. Introduction ✪ Project: Brand activation strategy ✪ Brand: Multea Choice, a franchised milk tea brand in the UK ✪ […]
MinHy redefines its market presence in Mid-Aged Women’s fashion through a powerful Repositioning Campaign
The new brand was launched in early 2024, although its history is short, its sales growth achievements have exceeded 156% each month thanks to its abundant and strong resources. The current operating situation is good thanks to its dominant point of sale and high customer loyalty thanks to the product quality that is commensurate with […]
X6 qualified Leads through a well-timed, well-positioned Communication Strategy
VietElite Education (abbreviated as VEE) is an educational organization for students from grades 3 to 12. VietElite is a prestigious brand with 10 years of teaching experience, many students have achieved high results in studying, exams up to the National level. Led by a team of teachers from large and prestigious schools such as Ams, […]
Dai Hung Foods – Strategic product development to dominate customer mindshare as
Dai Hung Food’s brand development strategy aims to increase recognition and revenue, focusing on premium Dimsum quality, packaging innovation, and promoting multi-channel marketing within 12 months. Introduction ✪ Project: New brand development strategy ✪ Brand: Dai Hung Food ✪ Field: Cuisine ✪ Implementation time: 12 months Background Dimsum Dai Hung – a high quality culinary […]
A-Z Brand Strategy Consulting to capture FMCG Market Share from Online to Offline
Brand strategy consulting project for Tam Viet Foods, focusing on enhancing recognition, improving distribution, and increasing sales to 8 billion VND through online and offline channels. Introduction ✪ Project: Brand Strategy Consulting ✪ Brand: Tam Viet ✪ Field: FMCG, Food production ✪ Implementation time: 3 years Background Tam Viet Foods Joint Stock Company is a […]
VNPAYCONTRACT – Strategic Brand Launch & Product Expansion to dominate the E-Contract Segment for a leading Fintech company
VNPay Contract’s launch strategy focuses on building a top 5 brand in the field of electronic contracts, enhancing customer experience, and covering media on multiple platforms to achieve 20 billion in sales. Introduction ✪ Project: New brand launch strategy ✪ Brand: VNPay ✪ Field: Technology ✪ Implementation time: 6 months Background VNPay brand is the […]
News & Events
Selected notable projects executed by SEFA Media
SEFA – The leading Creative Agency in Vietnam
In an increasingly saturated global market, where products and services are diverse yet competition is fierce, creativity has become the decisive factor for brands to stand out. Creativity at SEFA goes beyond eye-catching TVCs or short-term viral campaigns. It is a strategic tool that can be applied across all business operations, especially for companies aiming […]
SEFA – Solving the most complex international business challenges
In today’s world, marked by geopolitical tensions, rising tariffs, political instability, and global supply chain disruptions, Vietnamese companies, even in a peaceful domestic environment, face international business challenges like never before. This article analyzes why business problems are becoming increasingly complex, the hardest business models to manage today, and the global market risks that companies […]
Common business mistakes in an era of global economic volatility
In today’s rapidly changing global economy, companies face higher risks than ever before. As markets fluctuate continuously, business mistakes can emerge quickly, leaving long-lasting consequences. This article analyzes the causes, impacts, and strategies for companies to remain resilient amid global turbulence. Why companies are prone to mistakes during volatile periods The current world is a […]
Businesses losing Marketing budgets because of misunderstanding global target customers
In the modern global economy, many businesses invest heavily in international marketing, yet their results fail to meet expectations. A core reason behind this shortfall is misunderstanding who their global target customers truly are. When companies misread international audience profiles, campaigns lose focus, budgets get wasted, and expected performance falls short. Marketing efforts then turn […]
Common mistakes in global Branding: What should businesses avoid?
In the age of international integration and global competition, Branding plays a vital role in helping businesses build strong market positions and connect with cross-border audiences. However, many companies, even those expanding into international markets, still repeat common mistakes, leading to wasted marketing budgets and loss of competitive advantage. To succeed in both local and […]
SEFA invests in developing cross-disciplinary global Experts and Leaders
In a rapidly changing international market with increasing demands for specialization, businesses can no longer rely solely on external resources if they aim to expand globally. SEFA takes the lead in building internationally standardized strategic human capital, creating a regional-scale practical training ecosystem where cross-disciplinary experts and leaders are cultivated through cross-border collaboration projects. This […]
Efficient Business outsourcing in Vietnam: The key to success for international enterprises
Business process outsourcing (BPO) has become a core strategy for global enterprises seeking to optimize costs, scale operations, and accelerate performance. With its high-quality workforce, competitive operating costs, and strong adaptability, Vietnam is increasingly recognized as a strategic business outsourcing hub in Asia. SEFA partners with global enterprises to design and operate high-performance BPO projects, […]
Marketing Strategies for the Finance industry: Secrets to attracting customers effectively
In today’s highly competitive global financial market, having a good product is no longer enough. Financial institutions must design smart international Marketing Strategies that ensure transparency, compliance, and cross-border credibility. Building global customer trust is the key factor that drives decision-making, especially for businesses seeking to expand into international markets and strengthen their position in […]
SEFA's Ecosystem
